---
title: advert — school dictionary · trees and pragmatics
description: «advert» in the school dictionary: An advert is a short message, picture or film that tells people about something to buy or do, to make them want it. It is short for advertisement. Every meaning for a pupil with its dependency tree and pragmatics.
---

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# advert

<!-- .vintro -->
**Who acts:** advert, that, people, 4 adverts, shop, Adverts · **What happens:** be, tell, buy, do, make, want · **To what, where:** short message, people, advert, 50 dollars, you, things · **Speech:** someone speaks here

<!-- .vabout -->
«advert» in the school dictionary: its 2 meanings for a pupil and its 8 examples, every sentence parsed by Mova itself — its syntax tree, a dependency tree in the style of Universal Dependencies, and its pragmatics clause by clause. The word in the dictionary, with its sense in the lessons: [advert in the school dictionary](https://md.mova.elamur.ai/free/en/dictionaries/school/w/advert.md).

## Meaning 1 {#m1}

<!-- .ven lang=en -->
An advert is a short message, picture or film that tells people about something to buy or do, to make them want it. It is short for advertisement.

<!-- .note -->
*Sentence 1:* An advert is a short message, picture or film that tells people about something to buy or do, to make them want it.

<!-- fold The tree, 23 words -->
```conllu
# sent_id = dict:school:advert:m1:1
# text = An advert is a short message, picture or film that tells people about something to buy or do, to make them want it.
1	An	a	DET	DT	Definite=Ind|PronType=Art	2	det	_	_
2	advert	advert	NOUN	NN	Number=Sing	6	nsubj	_	_
3	is	be	AUX	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	6	cop	_	_
4	a	a	DET	DT	Definite=Ind|PronType=Art	6	det	_	_
5	short	short	ADJ	JJ	Degree=Pos	6	amod	_	_
6	message	message	NOUN	NN	Number=Sing	0	root	_	SpaceAfter=No
7	,	,	PUNCT	,	_	8	punct	_	_
8	picture	picture	NOUN	NN	Number=Sing	6	conj	_	_
9	or	or	CCONJ	CC	_	10	cc	_	_
10	film	film	NOUN	NN	Number=Sing	6	conj	_	_
11	that	that	PRON	WDT	PronType=Rel	12	nsubj	_	_
12	tells	tell	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	6	parataxis	_	_
13	people	people	NOUN	NNS	Number=Plur	12	obj	_	_
14	about	about	ADP	IN	_	15	case	_	_
15	something	something	PRON	NN	Number=Sing|PronType=Ind	12	obl	_	_
16	to	to	PART	TO	_	17	mark	_	_
17	buy	buy	VERB	VB	VerbForm=Inf	12	xcomp	_	_
18	or	or	CCONJ	CC	_	19	cc	_	_
19	do	do	VERB	VB	VerbForm=Inf	17	conj	_	SpaceAfter=No
20	,	,	PUNCT	,	_	22	punct	_	_
21	to	to	PART	TO	_	22	mark	_	_
22	make	make	VERB	VB	VerbForm=Inf	17	conj	_	_
23	them	they	PRON	PRP	Case=Acc|Number=Plur|Person=3|PronType=Prs	22	obj	_	_
24	want	want	VERB	VB	VerbForm=Inf	22	xcomp	_	_
25	it	it	PRON	PRP	Case=Acc|Gender=Neut|Number=Sing|Person=3|PronType=Prs	24	obj	_	SpaceAfter=No
26	.	.	PUNCT	.	_	6	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **is a** | present | a advert | a short message and picture or film |  |  |  |  | tree rules |
| 2 | **tell** *speech: assert* | present | that |  | people |  |  | about something | vn transfer\_mesg-37.1.1-1-1 «NP V NP S\_INF»: agent=Agent people=Recipient clause=Topic |
| 3 | **buy** *not said to happen* | to-infinitive | that *not said here* |  |  |  |  |  | vn accept-77.1 «NP V how S»: agent=Agent |
| 4 | **do** | infinitive | that *not said here* |  |  |  |  |  | vn act-114-1 «NP V»: agent=Agent |
| 5 | **make** | to-infinitive | that *not said here* | people |  |  |  |  | tree rules |
| 6 | **want** | infinitive | people *not said here* | advert |  |  |  |  | vn want-32.1-1-1 «NP V NP ADV»: agent=Pivot it=Theme |

<!-- .note -->
One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.

<!-- .note -->
*Sentence 2:* It is short for advertisement.

```conllu
# sent_id = dict:school:advert:m1:2
# text = It is short for advertisement.
1	It	it	PRON	PRP	Case=Nom|Gender=Neut|Number=Sing|Person=3|PronType=Prs	3	nsubj	_	_
2	is	be	AUX	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	3	cop	_	_
3	short	short	ADJ	JJ	Degree=Pos	0	root	_	_
4	for	for	ADP	IN	_	5	case	_	_
5	advertisement	advertisement	NOUN	NN	Number=Sing	3	obl	_	SpaceAfter=No
6	.	.	PUNCT	.	_	3	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **is** | present | advert |  |  |  |  | for advertisement; short *property* | tree rules |

## Meaning 2 {#m2}

<!-- .ven lang=en -->
An advert can also tell people about a job, an event or a lost pet.

<!-- fold The tree, 15 words -->
```conllu
# sent_id = dict:school:advert:m2:1
# text = An advert can also tell people about a job, an event or a lost pet.
1	An	a	DET	DT	Definite=Ind|PronType=Art	2	det	_	_
2	advert	advert	NOUN	NN	Number=Sing	5	nsubj	_	_
3	can	can	AUX	MD	VerbForm=Fin	5	aux	_	_
4	also	also	ADV	RB	_	5	advmod	_	_
5	tell	tell	VERB	VB	VerbForm=Inf	0	root	_	_
6	people	people	NOUN	NNS	Number=Plur	5	iobj	_	_
7	about	about	ADP	IN	_	9	case	_	_
8	a	a	DET	DT	Definite=Ind|PronType=Art	9	det	_	_
9	job	job	NOUN	NN	Number=Sing	5	obl	_	SpaceAfter=No
10	,	,	PUNCT	,	_	12	punct	_	_
11	an	a	DET	DT	Definite=Ind|PronType=Art	12	det	_	_
12	event	event	NOUN	NN	Number=Sing	9	conj	_	_
13	or	or	CCONJ	CC	_	16	cc	_	_
14	a	a	DET	DT	Definite=Ind|PronType=Art	16	det	_	_
15	lost	lose	VERB	VBN	Tense=Past|VerbForm=Part|Voice=Pass	16	amod	_	_
16	pet	pet	NOUN	NN	Number=Sing	9	conj	_	SpaceAfter=No
17	.	.	PUNCT	.	_	5	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **tell** *speech: assert* | can | a advert |  | people |  |  | about a job and a event or a lost pet | vn transfer\_mesg-37.1.1-1-1 «NP V NP S\_ING»: agent=Agent people=Recipient about job=Topic |
| 2 | **lose** | participle |  |  |  |  |  |  | vn succeed-74-3-1 «NP V»: agent=Agent |

## Example 1 {#x1}

<!-- .ven lang=en -->
There are 4 adverts in each break.

```conllu
# sent_id = dict:school:advert:x1:1
# text = There are 4 adverts in each break.
1	There	there	PRON	EX	PronType=Dem	2	expl	_	_
2	are	be	VERB	VBP	Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
3	4	4	NUM	CD	NumForm=Digit|NumType=Card	4	nummod	_	_
4	adverts	advert	NOUN	NNS	Number=Plur	2	nsubj	_	_
5	in	in	ADP	IN	_	7	case	_	_
6	each	each	DET	DT	PronType=Tot	7	det	_	_
7	break	break	NOUN	NN	Number=Sing	4	nmod	_	SpaceAfter=No
8	.	.	PUNCT	.	_	2	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **does** | present | 4 adverts in each break |  |  | there |  |  | vn exist-47.1 «NP V»: agent=Theme |

## Example 2 {#x2}

<!-- .ven lang=en -->
Each advert lasts 30 seconds.

```conllu
# sent_id = dict:school:advert:x2:1
# text = Each advert lasts 30 seconds.
1	Each	each	DET	DT	PronType=Tot	2	det	_	_
2	advert	advert	NOUN	NN	Number=Sing	3	nsubj	_	_
3	lasts	last	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
4	30	30	NUM	CD	NumForm=Digit|NumType=Card	5	nummod	_	_
5	seconds	second	NOUN	NNS	Number=Plur	3	obl:unmarked	_	SpaceAfter=No
6	.	.	PUNCT	.	_	3	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **last** | present | each advert |  |  |  | second |  | vn cost-54.2 «NP V NP.value»: agent=Theme |

## Example 3 {#x3}

<!-- .ven lang=en -->
The shop paid 50 dollars for an advert.

```conllu
# sent_id = dict:school:advert:x3:1
# text = The shop paid 50 dollars for an advert.
1	The	the	DET	DT	Definite=Def|PronType=Art	2	det	_	_
2	shop	shop	NOUN	NN	Number=Sing	3	nsubj	_	_
3	paid	pay	VERB	VBD	Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin	0	root	_	_
4	50	50	NUM	CD	NumForm=Digit|NumType=Card	5	nummod	_	_
5	dollars	dollar	NOUN	NNS	Number=Plur	3	obj	_	_
6	for	for	ADP	IN	_	8	case	_	_
7	an	a	DET	DT	Definite=Ind|PronType=Art	8	det	_	_
8	advert	advert	NOUN	NN	Number=Sing	3	obl	_	SpaceAfter=No
9	.	.	PUNCT	.	_	3	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **pay** | past | the shop | 50 dollars |  |  |  | for a advert | vn pay-68-1 «NP V NP PP.theme»: agent=Agent dollar=Asset for advert=Theme |

## Example 4 {#x4}

<!-- .ven lang=en -->
The advert says: 3 for the price of 2.

```conllu
# sent_id = dict:school:advert:x4:1
# text = The advert says: 3 for the price of 2.
1	The	the	DET	DT	Definite=Def|PronType=Art	2	det	_	_
2	advert	advert	NOUN	NN	Number=Sing	3	nsubj	_	_
3	says	say	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	SpaceAfter=No
4	:	:	PUNCT	:	_	5	punct	_	_
5	3	3	NUM	CD	NumForm=Digit|NumType=Card	3	ccomp	_	_
6	for	for	ADP	IN	_	8	case	_	_
7	the	the	DET	DT	Definite=Def|PronType=Art	8	det	_	_
8	price	price	NOUN	NN	Number=Sing	5	nmod	_	_
9	of	of	ADP	IN	_	10	case	_	_
10	2	2	NUM	CD	NumForm=Digit|NumType=Card	8	nmod	_	SpaceAfter=No
11	.	.	PUNCT	.	_	3	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **say** *speech: assert* | present | the advert |  |  |  |  |  | vn say-37.7-1-1 «NP V that S»: agent=Agent |

## Example 5 {#x5}

<!-- .ven lang=en -->
Adverts try to make you want to buy things.

```conllu
# sent_id = dict:school:advert:x5:1
# text = Adverts try to make you want to buy things.
1	Adverts	advert	NOUN	NNS	Number=Plur	2	nsubj	_	_
2	try	try	VERB	VBP	Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
3	to	to	PART	TO	_	4	mark	_	_
4	make	make	VERB	VB	VerbForm=Inf	2	xcomp	_	_
5	you	you	PRON	PRP	Case=Acc|Person=2|PronType=Prs	4	obj	_	_
6	want	want	VERB	VB	VerbForm=Inf	4	xcomp	_	_
7	to	to	PART	TO	_	8	mark	_	_
8	buy	buy	VERB	VB	VerbForm=Inf	6	xcomp	_	_
9	things	thing	NOUN	NNS	Number=Plur	8	obj	_	SpaceAfter=No
10	.	.	PUNCT	.	_	2	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **try** | present | Adverts |  |  |  |  |  | vn try-61.1 «NP V S\_INF»: agent=Agent clause=Eventuality |
| 2 | **make** *not said to happen* | to-infinitive | Adverts *not said here* | you |  |  |  |  | tree rules |
| 3 | **want** *not said to happen* | infinitive | you *not said here* |  |  |  |  |  | vn want-32.1-1-1 «NP V NP S\_INF»: agent=Pivot clause=Theme |
| 4 | **buy** *not said to happen* | to-infinitive | you *not said here* | things |  |  |  |  | vn accept-77.1 «NP V NP»: agent=Agent thing=Theme |

## Example 6 {#x6}

<!-- .ven lang=en -->
The toy looked bigger in the advert than in real life.

```conllu
# sent_id = dict:school:advert:x6:1
# text = The toy looked bigger in the advert than in real life.
1	The	the	DET	DT	Definite=Def|PronType=Art	2	det	_	_
2	toy	toy	NOUN	NN	Number=Sing	3	nsubj	_	_
3	looked	look	VERB	VBD	Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin	0	root	_	_
4	bigger	big	ADJ	JJR	Degree=Cmp	3	xcomp	_	_
5	in	in	ADP	IN	_	7	case	_	_
6	the	the	DET	DT	Definite=Def|PronType=Art	7	det	_	_
7	advert	advert	NOUN	NN	Number=Sing	4	obl	_	_
8	than	than	ADP	IN	_	11	case	_	_
9	in	in	ADP	IN	_	11	case	_	_
10	real	real	ADJ	JJ	Degree=Pos	11	amod	_	_
11	life	life	NOUN	NN	Number=Sing	4	obl	_	SpaceAfter=No
12	.	.	PUNCT	.	_	3	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **look** | past | the toy |  |  |  |  | big *property* | vn stimulus\_subject-30.4 «NP V ADJ»: agent=Stimulus |

## Example 7 {#x7}

<!-- .ven lang=en -->
We designed an advert for our school fair.

```conllu
# sent_id = dict:school:advert:x7:1
# text = We designed an advert for our school fair.
1	We	we	PRON	PRP	Case=Nom|Number=Plur|Person=1|PronType=Prs	2	nsubj	_	_
2	designed	design	VERB	VBD	Mood=Ind|Number=Plur|Person=1|Tense=Past|VerbForm=Fin	0	root	_	_
3	an	a	DET	DT	Definite=Ind|PronType=Art	4	det	_	_
4	advert	advert	NOUN	NN	Number=Sing	2	obj	_	_
5	for	for	ADP	IN	_	8	case	_	_
6	our	our	PRON	PRP$	Case=Gen|Number=Plur|Person=1|Poss=Yes|PronType=Prs	8	nmod:poss	_	_
7	school	school	NOUN	NN	Number=Sing	8	compound	_	_
8	fair	fair	NOUN	NN	Number=Sing	2	obl	_	SpaceAfter=No
9	.	.	PUNCT	.	_	2	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **design** | past | We | a advert |  |  |  | for our school fair | vn create-26.4-1-1 «NP V NP PP.beneficiary»: agent=Agent advert=Result for fair=Beneficiary |

## Example 8 {#x8}

<!-- .ven lang=en -->
Mum saw an advert for a lost dog in the paper.

```conllu
# sent_id = dict:school:advert:x8:1
# text = Mum saw an advert for a lost dog in the paper.
1	Mum	mum	NOUN	NN	Number=Sing	2	nsubj	_	_
2	saw	see	VERB	VBD	Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin	0	root	_	_
3	an	a	DET	DT	Definite=Ind|PronType=Art	4	det	_	_
4	advert	advert	NOUN	NN	Number=Sing	2	obj	_	_
5	for	for	ADP	IN	_	8	case	_	_
6	a	a	DET	DT	Definite=Ind|PronType=Art	8	det	_	_
7	lost	lose	VERB	VBN	Tense=Past|VerbForm=Part|Voice=Pass	8	amod	_	_
8	dog	dog	NOUN	NN	Number=Sing	2	obl	_	_
9	in	in	ADP	IN	_	11	case	_	_
10	the	the	DET	DT	Definite=Def|PronType=Art	11	det	_	_
11	paper	paper	NOUN	NN	Number=Sing	8	nmod	_	SpaceAfter=No
12	.	.	PUNCT	.	_	2	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **see** | past | Mum | a advert |  |  |  | for a lost dog in the paper | vn comprehend-87.2-1-1 «NP V NP»: agent=Experiencer advert=Stimulus |
| 2 | **lose** | participle |  |  |  |  |  |  | vn succeed-74-3-1 «NP V»: agent=Agent |

<!-- div src -->

**Text:** the school dictionary of Mova's schools (`world/data/dictionary-schools/`), written for Mova. **Trees:** Mova's own parse — the `en` model on the CPU, when the site is built — not checked by a teacher; they may be wrong. **Frames:** Mova's frames reader (`prag`), each meaning and example read on its own. Elamur Cosmic License.

<!-- /div -->

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