---
title: advertisement — school dictionary · trees and pragmatics
description: «advertisement» in the school dictionary: An advertisement is a notice, picture, film or message that tries to persuade people to buy something, use a service or go to an event. Every meaning for a pupil with its dependency tree and pragmatics.
---

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# advertisement

<!-- .vintro -->
**Who acts:** advertisement, film, people, good advertisement, toy, We · **What happens:** be, try, persuade, buy, use, go · **To what, where:** notice, people, something, service, event, public notice · **Speech:** someone speaks here

<!-- .vabout -->
«advertisement» in the school dictionary: its 3 meanings for a pupil and its 8 examples, every sentence parsed by Mova itself — its syntax tree, a dependency tree in the style of Universal Dependencies, and its pragmatics clause by clause. The word in the dictionary, with its sense in the lessons: [advertisement in the school dictionary](https://md.mova.elamur.ai/free/en/dictionaries/school/w/advertisement.md).

## Meaning 1 {#m1}

<!-- .ven lang=en -->
An advertisement is a notice, picture, film or message that tries to persuade people to buy something, use a service or go to an event.

<!-- fold The tree, 25 words -->
```conllu
# sent_id = dict:school:advertisement:m1:1
# text = An advertisement is a notice, picture, film or message that tries to persuade people to buy something, use a service or go to an event.
1	An	a	DET	DT	Definite=Ind|PronType=Art	2	det	_	_
2	advertisement	advertisement	NOUN	NN	Number=Sing	5	nsubj	_	_
3	is	be	AUX	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	5	cop	_	_
4	a	a	DET	DT	Definite=Ind|PronType=Art	5	det	_	_
5	notice	notice	NOUN	NN	Number=Sing	0	root	_	SpaceAfter=No
6	,	,	PUNCT	,	_	7	punct	_	_
7	picture	picture	NOUN	NN	Number=Sing	5	appos	_	SpaceAfter=No
8	,	,	PUNCT	,	_	9	punct	_	_
9	film	film	NOUN	NN	Number=Sing	5	conj	_	_
10	or	or	CCONJ	CC	_	11	cc	_	_
11	message	message	NOUN	NN	Number=Sing	9	conj	_	_
12	that	that	PRON	WDT	PronType=Rel	13	nsubj	_	_
13	tries	try	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	9	acl:relcl	_	_
14	to	to	PART	TO	_	15	mark	_	_
15	persuade	persuade	VERB	VB	VerbForm=Inf	13	xcomp	_	_
16	people	people	NOUN	NNS	Number=Plur	15	obj	_	_
17	to	to	PART	TO	_	18	mark	_	_
18	buy	buy	VERB	VB	VerbForm=Inf	15	xcomp	_	_
19	something	something	PRON	NN	Number=Sing|PronType=Ind	18	obj	_	SpaceAfter=No
20	,	,	PUNCT	,	_	21	punct	_	_
21	use	use	VERB	VB	VerbForm=Inf	15	conj	_	_
22	a	a	DET	DT	Definite=Ind|PronType=Art	23	det	_	_
23	service	service	NOUN	NN	Number=Sing	21	obj	_	_
24	or	or	CCONJ	CC	_	25	cc	_	_
25	go	go	VERB	VB	VerbForm=Inf	21	conj	_	_
26	to	to	ADP	IN	_	28	case	_	_
27	an	a	DET	DT	Definite=Ind|PronType=Art	28	det	_	_
28	event	event	NOUN	NN	Number=Sing	25	obl	_	SpaceAfter=No
29	.	.	PUNCT	.	_	5	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **is a** | present | a advertisement | a notice and film or message |  |  |  |  | tree rules |
| 2 | **try** | present | film or message |  |  |  |  |  | vn try-61.1 «NP V S\_INF»: agent=Agent clause=Eventuality |
| 3 | **persuade** *not said to happen* | to-infinitive | film or message *not said here* | people |  |  |  |  | vn compel-59.1-1 «NP V NP S\_INF»: agent=Agent people=Patient clause=Result |
| 4 | **buy** | to-infinitive | people *not said here* | something |  |  |  |  | vn accept-77.1 «NP V NP»: agent=Agent something=Theme |
| 5 | **use** | infinitive | film or message *not said here* | a service |  |  |  |  | vn eat-39.1 «NP V NP»: agent=Agent service=Patient |
| 6 | **go** | infinitive | film or message *not said here* |  |  | a event |  |  | vn escape-51.1-1 «NP V PP.initial\_location»: agent=Theme to event=Initial\_Location |

<!-- .note -->
One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.

## Meaning 2 {#m2}

<!-- .ven lang=en -->
An advertisement can be a public notice about a job or something for sale.

<!-- fold The tree, 14 words -->
```conllu
# sent_id = dict:school:advertisement:m2:1
# text = An advertisement can be a public notice about a job or something for sale.
1	An	a	DET	DT	Definite=Ind|PronType=Art	2	det	_	_
2	advertisement	advertisement	NOUN	NN	Number=Sing	7	nsubj	_	_
3	can	can	AUX	MD	VerbForm=Fin	7	aux	_	_
4	be	be	AUX	VB	VerbForm=Inf	7	cop	_	_
5	a	a	DET	DT	Definite=Ind|PronType=Art	7	det	_	_
6	public	public	ADJ	JJ	Degree=Pos	7	amod	_	_
7	notice	notice	NOUN	NN	Number=Sing	0	root	_	_
8	about	about	ADP	IN	_	10	case	_	_
9	a	a	DET	DT	Definite=Ind|PronType=Art	10	det	_	_
10	job	job	NOUN	NN	Number=Sing	7	nmod	_	_
11	or	or	CCONJ	CC	_	12	cc	_	_
12	something	something	PRON	NN	Number=Sing|PronType=Ind	10	conj	_	_
13	for	for	ADP	IN	_	14	case	_	_
14	sale	sale	NOUN	NN	Number=Sing	12	nmod	_	SpaceAfter=No
15	.	.	PUNCT	.	_	7	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **is a** | can | a advertisement | a public notice |  |  |  | about a job | tree rules |

## Meaning 3 {#m3}

<!-- .note -->
Usage: informal — kept apart, not parsed.

<!-- .ven lang=en -->
«Not a good advertisement for» means a bad example of something.

```conllu
# sent_id = dict:school:advertisement:m3:1
# text = «Not a good advertisement for» means a bad example of something.
1	«	«	PUNCT	``	_	5	punct	_	SpaceAfter=No
2	Not	not	PART	RB	Polarity=Neg	5	advmod	_	_
3	a	a	DET	DT	Definite=Ind|PronType=Art	5	det	_	_
4	good	good	ADJ	JJ	Degree=Pos	5	amod	_	_
5	advertisement	advertisement	NOUN	NN	Number=Sing	8	nsubj	_	_
6	for	for	ADP	IN	_	7	case	_	SpaceAfter=No
7	»	»	PUNCT	''	_	5	punct	_	_
8	means	mean	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
9	a	a	DET	DT	Definite=Ind|PronType=Art	11	det	_	_
10	bad	bad	ADJ	JJ	Degree=Pos	11	amod	_	_
11	example	example	NOUN	NN	Number=Sing	8	obj	_	_
12	of	of	ADP	IN	_	13	case	_	_
13	something	something	PRON	NN	Number=Sing|PronType=Ind	11	nmod	_	SpaceAfter=No
14	.	.	PUNCT	.	_	8	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **mean** | present | a good advertisement | a bad example of something |  |  |  |  | vn intend-61.2-1 «NP V NP»: agent=Agent example=Topic |
| 2 | **exemplify** |  |  | something |  |  |  |  | nom example «cognition transitive»: of=patient |

## Example 1 {#x1}

<!-- .ven lang=en -->
The advertisement said the toy could fly, but it couldn't.

```conllu
# sent_id = dict:school:advertisement:x1:1
# text = The advertisement said the toy could fly, but it couldn't.
1	The	the	DET	DT	Definite=Def|PronType=Art	2	det	_	_
2	advertisement	advertisement	NOUN	NN	Number=Sing	3	nsubj	_	_
3	said	say	VERB	VBD	Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin	0	root	_	_
4	the	the	DET	DT	Definite=Def|PronType=Art	5	det	_	_
5	toy	toy	NOUN	NN	Number=Sing	7	nsubj	_	_
6	could	could	AUX	MD	VerbForm=Fin	7	aux	_	_
7	fly	fly	VERB	VB	VerbForm=Inf	3	ccomp	_	SpaceAfter=No
8	,	,	PUNCT	,	_	11	punct	_	_
9	but	but	CCONJ	CC	_	11	cc	_	_
10	it	it	PRON	PRP	Case=Nom|Gender=Neut|Number=Sing|Person=3|PronType=Prs	11	nsubj	_	_
11	could	could	AUX	MD	VerbForm=Fin	3	ccomp	_	SpaceAfter=No
12	n't	not	PART	RB	Polarity=Neg	11	advmod	_	SpaceAfter=No
13	.	.	PUNCT	.	_	3	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **say** *speech: assert* | past | the advertisement |  |  |  |  |  | vn say-37.7-1-1 «NP V that S»: agent=Agent clause=Topic |
| 2 | **fly** | could | the toy |  |  |  |  |  | vn spatial\_configuration-47.6-1 «NP V»: agent=Theme |

## Example 2 {#x2}

<!-- .ven lang=en -->
We made an advertisement for the school fair.

```conllu
# sent_id = dict:school:advertisement:x2:1
# text = We made an advertisement for the school fair.
1	We	we	PRON	PRP	Case=Nom|Number=Plur|Person=1|PronType=Prs	2	nsubj	_	_
2	made	make	VERB	VBD	Mood=Ind|Number=Plur|Person=1|Tense=Past|VerbForm=Fin	0	root	_	_
3	an	a	DET	DT	Definite=Ind|PronType=Art	4	det	_	_
4	advertisement	advertisement	NOUN	NN	Number=Sing	2	obj	_	_
5	for	for	ADP	IN	_	8	case	_	_
6	the	the	DET	DT	Definite=Def|PronType=Art	8	det	_	_
7	school	school	NOUN	NN	Number=Sing	8	compound	_	_
8	fair	fair	NOUN	NN	Number=Sing	2	obl	_	SpaceAfter=No
9	.	.	PUNCT	.	_	2	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **make** | past | We | a advertisement |  |  |  | for the school fair | vn build-26.1-1 «NP V NP P.asset»: agent=Agent advertisement=Product for fair=Asset |

## Example 3 {#x3}

<!-- .ven lang=en -->
There's an advertisement for a new cereal on the bus.

```conllu
# sent_id = dict:school:advertisement:x3:1
# text = There's an advertisement for a new cereal on the bus.
1	There	there	PRON	EX	PronType=Dem	2	expl	_	SpaceAfter=No
2	's	be	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
3	an	a	DET	DT	Definite=Ind|PronType=Art	4	det	_	_
4	advertisement	advertisement	NOUN	NN	Number=Sing	2	nsubj	_	_
5	for	for	ADP	IN	_	8	case	_	_
6	a	a	DET	DT	Definite=Ind|PronType=Art	8	det	_	_
7	new	new	ADJ	JJ	Degree=Pos	8	amod	_	_
8	cereal	cereal	NOUN	NN	Number=Sing	2	obl	_	_
9	on	on	ADP	IN	_	11	case	_	_
10	the	the	DET	DT	Definite=Def|PronType=Art	11	det	_	_
11	bus	bus	NOUN	NN	Number=Sing	8	nmod	_	SpaceAfter=No
12	.	.	PUNCT	.	_	2	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **be** | present | a advertisement |  |  | there |  | for a new cereal on the bus | vn exist-47.1 «NP V»: agent=Theme |

## Example 4 {#x4}

<!-- .ven lang=en -->
Mum saw a job advertisement in the paper.

```conllu
# sent_id = dict:school:advertisement:x4:1
# text = Mum saw a job advertisement in the paper.
1	Mum	mum	NOUN	NN	Number=Sing	2	nsubj	_	_
2	saw	see	VERB	VBD	Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin	0	root	_	_
3	a	a	DET	DT	Definite=Ind|PronType=Art	5	det	_	_
4	job	job	NOUN	NN	Number=Sing	5	compound	_	_
5	advertisement	advertisement	NOUN	NN	Number=Sing	2	obj	_	_
6	in	in	ADP	IN	_	8	case	_	_
7	the	the	DET	DT	Definite=Def|PronType=Art	8	det	_	_
8	paper	paper	NOUN	NN	Number=Sing	5	nmod	_	SpaceAfter=No
9	.	.	PUNCT	.	_	2	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **see** | past | Mum | a job advertisement |  | the paper |  |  | vn comprehend-87.2-1-1 «NP V NP»: agent=Experiencer advertisement=Stimulus |

## Example 5 {#x5}

<!-- .ven lang=en -->
Many websites show advertisements that try to make you click.

```conllu
# sent_id = dict:school:advertisement:x5:1
# text = Many websites show advertisements that try to make you click.
1	Many	many	ADJ	JJ	Degree=Pos	2	amod	_	_
2	websites	website	NOUN	NNS	Number=Plur	3	nsubj	_	_
3	show	show	VERB	VBP	Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
4	advertisements	advertisement	NOUN	NNS	Number=Plur	3	obj	_	_
5	that	that	PRON	WDT	PronType=Rel	6	nsubj	_	_
6	try	try	VERB	VBP	Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin	4	acl:relcl	_	_
7	to	to	PART	TO	_	8	mark	_	_
8	make	make	VERB	VB	VerbForm=Inf	6	xcomp	_	_
9	you	you	PRON	PRP	Case=Acc|Person=2|PronType=Prs	8	obj	_	_
10	click	click	VERB	VB	VerbForm=Inf	8	xcomp	_	SpaceAfter=No
11	.	.	PUNCT	.	_	3	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **show** | present | Many websites | advertisements |  |  |  |  | vn transfer\_mesg-37.1.1-1-1 «NP V NP.recipient»: agent=Agent advertisement=Recipient |
| 2 | **try** | present | advertisements |  |  |  |  |  | vn try-61.1 «NP V S\_INF»: agent=Agent clause=Eventuality |
| 3 | **make** *not said to happen* | to-infinitive | advertisements *not said here* | you |  |  |  |  | tree rules |
| 4 | **click** *not said to happen* | infinitive | you *not said here* |  |  |  |  |  | vn sound\_emission-43.2 «NP V»: agent=Theme |

## Example 6 {#x6}

<!-- .ven lang=en -->
The advertisement lasted 30 seconds.

```conllu
# sent_id = dict:school:advertisement:x6:1
# text = The advertisement lasted 30 seconds.
1	The	the	DET	DT	Definite=Def|PronType=Art	2	det	_	_
2	advertisement	advertisement	NOUN	NN	Number=Sing	3	nsubj	_	_
3	lasted	last	VERB	VBD	Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin	0	root	_	_
4	30	30	NUM	CD	NumForm=Digit|NumType=Card	5	nummod	_	_
5	seconds	second	NOUN	NNS	Number=Plur	3	obl:unmarked	_	SpaceAfter=No
6	.	.	PUNCT	.	_	3	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **last** | past | the advertisement |  |  |  | second |  | vn cost-54.2 «NP V NP.value»: agent=Theme |

## Example 7 {#x7}

<!-- .ven lang=en -->
His messy room is not a good advertisement for tidiness. (informal)

<!-- .note -->
*Sentence 1:* His messy room is not a good advertisement for tidiness.

```conllu
# sent_id = dict:school:advertisement:x7:1
# text = His messy room is not a good advertisement for tidiness.
1	His	his	PRON	PRP$	Case=Gen|Gender=Masc|Number=Sing|Person=3|Poss=Yes|PronType=Prs	3	nmod:poss	_	_
2	messy	messy	ADJ	JJ	Degree=Pos	3	amod	_	_
3	room	room	NOUN	NN	Number=Sing	8	nsubj	_	_
4	is	be	AUX	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	8	cop	_	_
5	not	not	PART	RB	Polarity=Neg	8	advmod	_	_
6	a	a	DET	DT	Definite=Ind|PronType=Art	8	det	_	_
7	good	good	ADJ	JJ	Degree=Pos	8	amod	_	_
8	advertisement	advertisement	NOUN	NN	Number=Sing	0	root	_	_
9	for	for	ADP	IN	_	10	case	_	_
10	tidiness	tidiness	NOUN	NN	Number=Sing	8	nmod	_	SpaceAfter=No
11	.	.	PUNCT	.	_	8	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **not** **is a** | present | His messy room | a good advertisement |  |  |  | for tidiness | tree rules |

<!-- .note -->
*Sentence 2:* (informal)

```conllu
# sent_id = dict:school:advertisement:x7:2
# text = (informal)
1	(	(	PUNCT	-LRB-	_	2	punct	_	SpaceAfter=No
2	informal	informal	ADJ	JJ	Degree=Pos	0	root	_	SpaceAfter=No
3	)	)	PUNCT	-RRB-	_	2	punct	_	_
```

<!-- .note -->
The frames reader finds no event or fact in this sentence.

## Example 8 {#x8}

<!-- .ven lang=en -->
He sold a drug, pretending that it was an antidote to all poisons, and obtained a great name for himself by long-winded puffs and advertisements.

<!-- fold The tree, 26 words -->
```conllu
# sent_id = dict:school:advertisement:x8:1
# text = He sold a drug, pretending that it was an antidote to all poisons, and obtained a great name for himself by long-winded puffs and advertisements.
1	He	he	PRON	PRP	Case=Nom|Gender=Masc|Number=Sing|Person=3|PronType=Prs	2	nsubj	_	_
2	sold	sell	VERB	VBD	Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin	0	root	_	_
3	a	a	DET	DT	Definite=Ind|PronType=Art	4	det	_	_
4	drug	drug	NOUN	NN	Number=Sing	2	obj	_	SpaceAfter=No
5	,	,	PUNCT	,	_	6	punct	_	_
6	pretending	pretend	VERB	VBG	Tense=Pres|VerbForm=Part	2	advcl	_	_
7	that	that	SCONJ	IN	_	11	mark	_	_
8	it	it	PRON	PRP	Case=Nom|Gender=Neut|Number=Sing|Person=3|PronType=Prs	11	nsubj	_	_
9	was	be	AUX	VBD	Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin	11	cop	_	_
10	an	a	DET	DT	Definite=Ind|PronType=Art	11	det	_	_
11	antidote	antidote	NOUN	NN	Number=Sing	6	xcomp	_	_
12	to	to	ADP	IN	_	14	case	_	_
13	all	all	DET	DT	PronType=Tot	14	det	_	_
14	poisons	poison	NOUN	NNS	Number=Plur	11	nmod	_	SpaceAfter=No
15	,	,	PUNCT	,	_	17	punct	_	_
16	and	and	CCONJ	CC	_	17	cc	_	_
17	obtained	obtain	VERB	VBD	Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin	2	conj	_	_
18	a	a	DET	DT	Definite=Ind|PronType=Art	20	det	_	_
19	great	great	ADJ	JJ	Degree=Pos	20	amod	_	_
20	name	name	NOUN	NN	Number=Sing	17	obj	_	_
21	for	for	ADP	IN	_	22	case	_	_
22	himself	himself	PRON	PRP	Case=Acc|Gender=Masc|Number=Sing|Person=3|PronType=Prs|Reflex=Yes	17	obl	_	_
23	by	by	ADP	IN	_	27	case	_	_
24	long	long	ADJ	JJ	Degree=Pos	26	amod	_	SpaceAfter=No
25	-	-	PUNCT	HYPH	_	24	punct	_	SpaceAfter=No
26	winded	winded	ADJ	JJ	Degree=Pos	27	amod	_	_
27	puffs	puff	NOUN	NNS	Number=Plur	17	obl	_	_
28	and	and	CCONJ	CC	_	29	cc	_	_
29	advertisements	advertisement	NOUN	NNS	Number=Plur	27	conj	_	SpaceAfter=No
30	.	.	PUNCT	.	_	2	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **sell** | past | He | a drug |  |  |  |  | vn give-13.1-1 «NP V NP»: agent=Agent drug=Theme |
| 2 | **pretend** | gerund | He *not said here* |  |  |  |  |  | tree rules |
| 3 | **is a** | past | drug | a antidote |  |  |  | to all poisons | tree rules |
| 4 | **obtain** | past | He *not said here* | a great name |  |  |  | for himself *= he*; by winded puffs and advertisements | vn obtain-13.5.2-1 «NP V NP PP.asset»: agent=Agent name=Theme for himself=Asset |

<!-- div src -->

**Text:** the school dictionary of Mova's schools (`world/data/dictionary-schools/`), written for Mova. **Trees:** Mova's own parse — the `en` model on the CPU, when the site is built — not checked by a teacher; they may be wrong. **Frames:** Mova's frames reader (`prag`), each meaning and example read on its own. Elamur Cosmic License.

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