---
title: advertiser — school dictionary · trees and pragmatics
description: «advertiser» in the school dictionary: An advertiser is a person or company that pays to show adverts (ads) to tell people about something they want to sell. Every meaning for a pupil with its dependency tree and pragmatics.
---

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# advertiser

<!-- .vintro -->
**Who acts:** advertiser, person, people, Advertisers, children, magazine · **What happens:** be, pay, show, tell, want, sell · **To what, where:** person, adverts, people, name, lot, ads · **Speech:** someone speaks here

<!-- .vabout -->
«advertiser» in the school dictionary: its 2 meanings for a pupil and its 6 examples, every sentence parsed by Mova itself — its syntax tree, a dependency tree in the style of Universal Dependencies, and its pragmatics clause by clause. The word in the dictionary, with its sense in the lessons: [advertiser in the school dictionary](https://md.mova.elamur.ai/free/en/dictionaries/school/w/advertiser.md).

## Meaning 1 {#m1}

<!-- .ven lang=en -->
An advertiser is a person or company that pays to show adverts (ads) to tell people about something they want to sell.

<!-- fold The tree, 22 words -->
```conllu
# sent_id = dict:school:advertiser:m1:1
# text = An advertiser is a person or company that pays to show adverts (ads) to tell people about something they want to sell.
1	An	a	DET	DT	Definite=Ind|PronType=Art	2	det	_	_
2	advertiser	advertiser	NOUN	NN	Number=Sing	5	nsubj	_	_
3	is	be	AUX	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	5	cop	_	_
4	a	a	DET	DT	Definite=Ind|PronType=Art	5	det	_	_
5	person	person	NOUN	NN	Number=Sing	0	root	_	_
6	or	or	CCONJ	CC	_	7	cc	_	_
7	company	company	NOUN	NN	Number=Sing	5	conj	_	_
8	that	that	PRON	WDT	PronType=Rel	9	nsubj	_	_
9	pays	pay	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	5	acl:relcl	_	_
10	to	to	PART	TO	_	11	mark	_	_
11	show	show	VERB	VB	VerbForm=Inf	9	xcomp	_	_
12	adverts	advert	NOUN	NNS	Number=Plur	11	obj	_	_
13	(	(	PUNCT	-LRB-	_	14	punct	_	SpaceAfter=No
14	ads	ad	NOUN	NNS	Number=Plur	12	appos	_	SpaceAfter=No
15	)	)	PUNCT	-RRB-	_	14	punct	_	_
16	to	to	PART	TO	_	17	mark	_	_
17	tell	tell	VERB	VB	VerbForm=Inf	11	advcl	_	_
18	people	people	NOUN	NNS	Number=Plur	17	iobj	_	_
19	about	about	ADP	IN	_	20	case	_	_
20	something	something	PRON	NN	Number=Sing|PronType=Ind	17	obl	_	_
21	they	they	PRON	PRP	Case=Nom|Number=Plur|Person=3|PronType=Prs	22	nsubj	_	_
22	want	want	VERB	VBP	Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin	20	acl:relcl	_	_
23	to	to	PART	TO	_	24	mark	_	_
24	sell	sell	VERB	VB	VerbForm=Inf	22	xcomp	_	SpaceAfter=No
25	.	.	PUNCT	.	_	5	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **is a** | present | a advertiser | a person or company |  |  |  |  | tree rules |
| 2 | **pay** | present | a person or company |  |  |  |  |  | tree rules |
| 3 | **show** | to-infinitive | a person or company *not said here* | adverts |  |  |  |  | vn transfer\_mesg-37.1.1-1-1 «NP V NP.recipient»: agent=Agent advert=Recipient |
| 4 | **tell** *speech: assert* | to-infinitive | a person or company *not said here* |  | people |  |  | about something | vn transfer\_mesg-37.1.1-1-1 «NP V NP S\_ING»: agent=Agent people=Recipient about something=Topic |
| 5 | **want** | present | people |  |  |  |  |  | vn want-32.1-1-1 «NP V NP S\_INF»: agent=Pivot clause=Theme |
| 6 | **sell** *not said to happen* | to-infinitive | people *not said here* |  |  |  |  |  | vn give-13.1-1 «NP V PP.recipient»: agent=Agent |

<!-- .note -->
One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.

## Meaning 2 {#m2}

<!-- .ven lang=en -->
«The Advertiser» is a name used by some newspapers (a name).

<!-- fold The tree, 11 words -->
```conllu
# sent_id = dict:school:advertiser:m2:1
# text = «The Advertiser» is a name used by some newspapers (a name).
1	«	«	PUNCT	``	_	3	punct	_	SpaceAfter=No
2	The	the	DET	DT	Definite=Def|PronType=Art	3	det	_	_
3	Advertiser	Advertiser	PROPN	NNP	Number=Sing	7	nsubj	_	SpaceAfter=No
4	»	»	PUNCT	''	_	3	punct	_	_
5	is	be	AUX	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	7	cop	_	_
6	a	a	DET	DT	Definite=Ind|PronType=Art	7	det	_	_
7	name	name	NOUN	NN	Number=Sing	0	root	_	_
8	used	use	VERB	VBN	Tense=Past|VerbForm=Part|Voice=Pass	7	acl	_	_
9	by	by	ADP	IN	_	11	case	_	_
10	some	some	DET	DT	PronType=Ind	11	det	_	_
11	newspapers	newspaper	NOUN	NNS	Number=Plur	8	obl	_	_
12	(	(	PUNCT	-LRB-	_	14	punct	_	SpaceAfter=No
13	a	a	DET	DT	Definite=Ind|PronType=Art	14	det	_	_
14	name	name	NOUN	NN	Number=Sing	11	appos	_	SpaceAfter=No
15	)	)	PUNCT	-RRB-	_	14	punct	_	SpaceAfter=No
16	.	.	PUNCT	.	_	7	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **is a** | present | the Advertiser | a name |  |  |  |  | tree rules |
| 2 | **use** | participle |  | a name *not said here* |  |  |  | by some newspapers | vn eat-39.1 «NP V»: agent=Agent |

## Example 1 {#x1}

<!-- .ven lang=en -->
Advertisers pay a lot to show ads during big football matches.

```conllu
# sent_id = dict:school:advertiser:x1:1
# text = Advertisers pay a lot to show ads during big football matches.
1	Advertisers	advertiser	NOUN	NNS	Number=Plur	2	nsubj	_	_
2	pay	pay	VERB	VBP	Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
3	a	a	DET	DT	Definite=Ind|PronType=Art	4	det	_	_
4	lot	lot	NOUN	NN	Number=Sing	2	obj	_	_
5	to	to	PART	TO	_	6	mark	_	_
6	show	show	VERB	VB	VerbForm=Inf	2	advcl	_	_
7	ads	ad	NOUN	NNS	Number=Plur	6	obj	_	_
8	during	during	ADP	IN	_	11	case	_	_
9	big	big	ADJ	JJ	Degree=Pos	11	amod	_	_
10	football	football	NOUN	NN	Number=Sing	11	compound	_	_
11	matches	match	NOUN	NNS	Number=Plur	6	obl	_	SpaceAfter=No
12	.	.	PUNCT	.	_	2	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **pay** | present | Advertisers | a lot |  |  |  |  | vn pay-68-1 «NP V NP»: agent=Agent lot=Asset |
| 2 | **show** | to-infinitive | Advertisers *not said here* | ads |  |  | during big football matches |  | vn transfer\_mesg-37.1.1-1-1 «NP V NP.recipient»: agent=Agent ad=Recipient |

## Example 2 {#x2}

<!-- .ven lang=en -->
The advertiser wants children to want the new toy.

```conllu
# sent_id = dict:school:advertiser:x2:1
# text = The advertiser wants children to want the new toy.
1	The	the	DET	DT	Definite=Def|PronType=Art	2	det	_	_
2	advertiser	advertiser	NOUN	NN	Number=Sing	3	nsubj	_	_
3	wants	want	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
4	children	child	NOUN	NNS	Number=Plur	3	obj	_	_
5	to	to	PART	TO	_	6	mark	_	_
6	want	want	VERB	VB	VerbForm=Inf	3	xcomp	_	_
7	the	the	DET	DT	Definite=Def|PronType=Art	9	det	_	_
8	new	new	ADJ	JJ	Degree=Pos	9	amod	_	_
9	toy	toy	NOUN	NN	Number=Sing	6	obj	_	SpaceAfter=No
10	.	.	PUNCT	.	_	3	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **want** | present | the advertiser | children |  |  |  |  | tree rules |
| 2 | **want** *not said to happen* | to-infinitive | children *not said here* | the new toy |  |  |  |  | vn want-32.1-1-1 «NP V NP ADV»: agent=Pivot toy=Theme |

## Example 3 {#x3}

<!-- .ven lang=en -->
Some videos are paid for by advertisers.

```conllu
# sent_id = dict:school:advertiser:x3:1
# text = Some videos are paid for by advertisers.
1	Some	some	DET	DT	PronType=Ind	2	det	_	_
2	videos	video	NOUN	NNS	Number=Plur	4	nsubj:pass	_	_
3	are	be	AUX	VBP	Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin	4	aux:pass	_	_
4	paid	pay	VERB	VBN	Tense=Past|VerbForm=Part|Voice=Pass	0	root	_	_
5	for	for	ADP	IN	_	4	compound:prt	_	_
6	by	by	ADP	IN	_	7	case	_	_
7	advertisers	advertiser	NOUN	NNS	Number=Plur	4	obl	_	SpaceAfter=No
8	.	.	PUNCT	.	_	4	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **pay for** | present · passive | advertisers | some videos |  |  |  |  | vn pay-68-1 «NP V NP»: agent=Agent subject=Asset |

## Example 4 {#x4}

<!-- .ven lang=en -->
Advertisers use bright colours and catchy songs.

```conllu
# sent_id = dict:school:advertiser:x4:1
# text = Advertisers use bright colours and catchy songs.
1	Advertisers	advertiser	NOUN	NNS	Number=Plur	2	nsubj	_	_
2	use	use	VERB	VBP	Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
3	bright	bright	ADJ	JJ	Degree=Pos	4	amod	_	_
4	colours	colour	NOUN	NNS	Number=Plur	2	obj	_	_
5	and	and	CCONJ	CC	_	7	cc	_	_
6	catchy	catchy	ADJ	JJ	Degree=Pos	7	amod	_	_
7	songs	song	NOUN	NNS	Number=Plur	4	conj	_	SpaceAfter=No
8	.	.	PUNCT	.	_	2	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **use** | present | Advertisers | bright colours and catchy songs |  |  |  |  | vn eat-39.1 «NP V NP»: agent=Agent colour=Patient |

## Example 5 {#x5}

<!-- .ven lang=en -->
The magazine lost an advertiser after the complaint.

```conllu
# sent_id = dict:school:advertiser:x5:1
# text = The magazine lost an advertiser after the complaint.
1	The	the	DET	DT	Definite=Def|PronType=Art	2	det	_	_
2	magazine	magazine	NOUN	NN	Number=Sing	3	nsubj	_	_
3	lost	lose	VERB	VBD	Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin	0	root	_	_
4	an	a	DET	DT	Definite=Ind|PronType=Art	5	det	_	_
5	advertiser	advertiser	NOUN	NN	Number=Sing	3	obj	_	_
6	after	after	ADP	IN	_	8	case	_	_
7	the	the	DET	DT	Definite=Def|PronType=Art	8	det	_	_
8	complaint	complaint	NOUN	NN	Number=Sing	3	obl	_	SpaceAfter=No
9	.	.	PUNCT	.	_	3	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **lose** | past | the magazine | a advertiser |  |  | after the complaint |  | vn succeed-74-3-1 «NP V NP»: agent=Agent advertiser=Eventuality |

## Example 6 {#x6}

<!-- .ven lang=en -->
Ask yourself what the advertiser wants you to believe.

```conllu
# sent_id = dict:school:advertiser:x6:1
# text = Ask yourself what the advertiser wants you to believe.
1	Ask	ask	VERB	VB	Mood=Imp|VerbForm=Fin	0	root	_	_
2	yourself	yourself	PRON	PRP	Case=Acc|Number=Sing|Person=2|PronType=Prs|Reflex=Yes	1	obj	_	_
3	what	what	PRON	WP	PronType=Int	6	obj	_	_
4	the	the	DET	DT	Definite=Def|PronType=Art	5	det	_	_
5	advertiser	advertiser	NOUN	NN	Number=Sing	6	nsubj	_	_
6	wants	want	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	1	ccomp	_	_
7	you	you	PRON	PRP	Case=Acc|Person=2|PronType=Prs	6	obj	_	_
8	to	to	PART	TO	_	9	mark	_	_
9	believe	believe	VERB	VB	VerbForm=Inf	6	xcomp	_	SpaceAfter=No
10	.	.	PUNCT	.	_	1	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **ask** *speech: ask* | imperative | you *not said here* | yourself |  |  |  |  | vn inquire-37.1.2 «NP V NP whether S»: agent=Agent yourself=Recipient clause=Topic |
| 2 | **want** | present | the advertiser | you |  |  |  |  | tree rules |
| 3 | **believe** *not said to happen* | to-infinitive | you *not said here* |  |  |  |  |  | vn admire-31.2 «NP V that S»: agent=Experiencer |

<!-- div src -->

**Text:** the school dictionary of Mova's schools (`world/data/dictionary-schools/`), written for Mova. **Trees:** Mova's own parse — the `en` model on the CPU, when the site is built — not checked by a teacher; they may be wrong. **Frames:** Mova's frames reader (`prag`), each meaning and example read on its own. Elamur Cosmic License.

<!-- /div -->

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