---
title: advertising — school dictionary · trees and pragmatics
description: «advertising» in the school dictionary: Advertising is the business and activity of making ads to tell people about products or services and to persuade them to buy. Every meaning for a pupil with its dependency tree and pragmatics.
---

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# advertising

<!-- .vintro -->
**Who acts:** Advertising, activity, ads, people, ing form, you · **What happens:** be, make, tell, persuade, buy, advertise · **To what, where:** business, ads, people, ing form, you, things · **Speech:** someone speaks here

<!-- .vabout -->
«advertising» in the school dictionary: its 2 meanings for a pupil and its 8 examples, every sentence parsed by Mova itself — its syntax tree, a dependency tree in the style of Universal Dependencies, and its pragmatics clause by clause. The word in the dictionary, with its sense in the lessons: [advertising in the school dictionary](https://md.mova.elamur.ai/free/en/dictionaries/school/w/advertising.md).

## Meaning 1 {#m1}

<!-- .ven lang=en -->
Advertising is the business and activity of making ads to tell people about products or services and to persuade them to buy.

<!-- fold The tree, 22 words -->
```conllu
# sent_id = dict:school:advertising:m1:1
# text = Advertising is the business and activity of making ads to tell people about products or services and to persuade them to buy.
1	Advertising	advertising	NOUN	NN	Number=Sing	4	nsubj	_	_
2	is	be	AUX	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	4	cop	_	_
3	the	the	DET	DT	Definite=Def|PronType=Art	4	det	_	_
4	business	business	NOUN	NN	Number=Sing	0	root	_	_
5	and	and	CCONJ	CC	_	6	cc	_	_
6	activity	activity	NOUN	NN	Number=Sing	4	conj	_	_
7	of	of	SCONJ	IN	_	8	mark	_	_
8	making	make	VERB	VBG	VerbForm=Ger	6	acl	_	_
9	ads	ad	NOUN	NNS	Number=Plur	8	obj	_	_
10	to	to	PART	TO	_	11	mark	_	_
11	tell	tell	VERB	VB	VerbForm=Inf	8	xcomp	_	_
12	people	people	NOUN	NNS	Number=Plur	11	iobj	_	_
13	about	about	ADP	IN	_	14	case	_	_
14	products	product	NOUN	NNS	Number=Plur	11	obl	_	_
15	or	or	CCONJ	CC	_	16	cc	_	_
16	services	service	NOUN	NNS	Number=Plur	14	conj	_	_
17	and	and	CCONJ	CC	_	19	cc	_	_
18	to	to	PART	TO	_	19	mark	_	_
19	persuade	persuade	VERB	VB	VerbForm=Inf	11	conj	_	_
20	them	they	PRON	PRP	Case=Acc|Number=Plur|Person=3|PronType=Prs	19	obj	_	_
21	to	to	PART	TO	_	22	mark	_	_
22	buy	buy	VERB	VB	VerbForm=Inf	19	xcomp	_	SpaceAfter=No
23	.	.	PUNCT	.	_	4	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **is a** | present | Advertising | the business and activity |  |  |  |  | tree rules |
| 2 | **make** | gerund | activity *not said here* | ads |  |  |  |  | tree rules |
| 3 | **tell** *speech: assert* | to-infinitive | ads *not said here* |  | people |  |  | about products or services | vn transfer\_mesg-37.1.1-1-1 «NP V NP S\_ING»: agent=Agent people=Recipient about product=Topic |
| 4 | **persuade** | to-infinitive | ads *not said here* | people |  |  |  |  | vn compel-59.1-1 «NP V NP S\_INF»: agent=Agent they=Patient clause=Result |
| 5 | **buy** | to-infinitive | people *not said here* |  |  |  |  |  | vn accept-77.1 «NP V how S»: agent=Agent |

<!-- .note -->
One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.

## Meaning 2 {#m2}

<!-- .ven lang=en -->
Advertising is also the -ing form of «advertise»: telling people about something publicly, in ads, posters or messages.

<!-- fold The tree, 18 words -->
```conllu
# sent_id = dict:school:advertising:m2:1
# text = Advertising is also the -ing form of «advertise»: telling people about something publicly, in ads, posters or messages.
1	Advertising	advertising	NOUN	NN	Number=Sing	7	nsubj	_	_
2	is	be	AUX	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	7	cop	_	_
3	also	also	ADV	RB	_	7	advmod	_	_
4	the	the	DET	DT	Definite=Def|PronType=Art	7	det	_	_
5	-	-	PUNCT	HYPH	_	4	punct	_	SpaceAfter=No
6	ing	ing	NOUN	NN	Number=Sing	7	compound	_	_
7	form	form	NOUN	NN	Number=Sing	0	root	_	_
8	of	of	SCONJ	IN	_	10	mark	_	_
9	«	«	PUNCT	``	_	10	punct	_	SpaceAfter=No
10	advertise	advertise	VERB	VB	VerbForm=Inf	7	acl	_	SpaceAfter=No
11	»	»	PUNCT	''	_	10	punct	_	SpaceAfter=No
12	:	:	PUNCT	:	_	13	punct	_	_
13	telling	tell	VERB	VBG	VerbForm=Ger	7	acl	_	_
14	people	people	NOUN	NNS	Number=Plur	13	obj	_	_
15	about	about	ADP	IN	_	16	case	_	_
16	something	something	PRON	NN	Number=Sing|PronType=Ind	14	nmod	_	_
17	publicly	publicly	ADV	RB	_	13	advmod	_	SpaceAfter=No
18	,	,	PUNCT	,	_	20	punct	_	_
19	in	in	ADP	IN	_	20	case	_	_
20	ads	ad	NOUN	NNS	Number=Plur	13	obl	_	SpaceAfter=No
21	,	,	PUNCT	,	_	22	punct	_	_
22	posters	poster	NOUN	NNS	Number=Plur	20	conj	_	_
23	or	or	CCONJ	CC	_	24	cc	_	_
24	messages	message	NOUN	NNS	Number=Plur	20	conj	_	SpaceAfter=No
25	.	.	PUNCT	.	_	7	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **is a** | present | Advertising | the ing form |  |  |  |  | tree rules |
| 2 | **advertise** *in a quote* | infinitive | the ing form *not said here* |  |  |  |  |  | vn indicate-78 «NP V how S»: agent=Pivot |
| 3 | **tell** *speech: assert* | gerund | people | the ing form *not said here* |  | ads and posters or messages |  | publicly *property* | vn transfer\_mesg-37.1.1-1-1 «NP V NP.recipient»: agent=Agent form=Recipient |

## Example 1 {#x1}

<!-- .ven lang=en -->
Advertising tries to make you want things.

```conllu
# sent_id = dict:school:advertising:x1:1
# text = Advertising tries to make you want things.
1	Advertising	advertising	NOUN	NN	Number=Sing	2	nsubj	_	_
2	tries	try	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
3	to	to	PART	TO	_	4	mark	_	_
4	make	make	VERB	VB	VerbForm=Inf	2	xcomp	_	_
5	you	you	PRON	PRP	Case=Acc|Person=2|PronType=Prs	4	obj	_	_
6	want	want	VERB	VB	VerbForm=Inf	4	xcomp	_	_
7	things	thing	NOUN	NNS	Number=Plur	6	obj	_	SpaceAfter=No
8	.	.	PUNCT	.	_	2	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **try** | present | Advertising |  |  |  |  |  | vn try-61.1 «NP V S\_INF»: agent=Agent clause=Eventuality |
| 2 | **make** *not said to happen* | to-infinitive | Advertising *not said here* | you |  |  |  |  | tree rules |
| 3 | **want** *not said to happen* | infinitive | you *not said here* | things |  |  |  |  | vn want-32.1-1-1 «NP V NP ADV»: agent=Pivot thing=Theme |

## Example 2 {#x2}

<!-- .ven lang=en -->
The company spent a lot on advertising.

```conllu
# sent_id = dict:school:advertising:x2:1
# text = The company spent a lot on advertising.
1	The	the	DET	DT	Definite=Def|PronType=Art	2	det	_	_
2	company	company	NOUN	NN	Number=Sing	3	nsubj	_	_
3	spent	spend	VERB	VBD	Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin	0	root	_	_
4	a	a	DET	DT	Definite=Ind|PronType=Art	5	det	_	_
5	lot	lot	NOUN	NN	Number=Sing	3	obj	_	_
6	on	on	ADP	IN	_	7	case	_	_
7	advertising	advertising	NOUN	NN	Number=Sing	3	obl	_	SpaceAfter=No
8	.	.	PUNCT	.	_	3	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **spend** | past | the company | a lot |  |  |  | on advertising *goal* | vn consume-66-1 «NP V NP S\_ING»: agent=Agent lot=Asset on advertising=Goal |

## Example 3 {#x3}

<!-- .ven lang=en -->
Online advertising follows what you search for.

```conllu
# sent_id = dict:school:advertising:x3:1
# text = Online advertising follows what you search for.
1	Online	online	ADJ	JJ	Degree=Pos	2	amod	_	_
2	advertising	advertising	NOUN	NN	Number=Sing	3	nsubj	_	_
3	follows	follow	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
4	what	what	PRON	WP	PronType=Int	3	obj	_	_
5	you	you	PRON	PRP	Case=Nom|Person=2|PronType=Prs	6	nsubj	_	_
6	search	search	VERB	VBP	Mood=Ind|Number=Sing|Person=2|Tense=Pres|VerbForm=Fin	4	acl:relcl	_	_
7	for	for	ADP	IN	_	6	obl	_	SpaceAfter=No
8	.	.	PUNCT	.	_	3	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **follow** | present | Online advertising |  |  |  |  |  | vn chase-51.6 «NP V NP»: agent=Agent what=Theme |
| 2 | **search** | present | you |  |  |  |  |  | vn search-35.2 «NP V PP.location»: agent=Agent |

## Example 4 {#x4}

<!-- .ven lang=en -->
We are advertising our cake sale with posters.

```conllu
# sent_id = dict:school:advertising:x4:1
# text = We are advertising our cake sale with posters.
1	We	we	PRON	PRP	Case=Nom|Number=Plur|Person=1|PronType=Prs	3	nsubj	_	_
2	are	be	AUX	VBP	Mood=Ind|Number=Plur|Person=1|Tense=Pres|VerbForm=Fin	3	aux	_	_
3	advertising	advertise	VERB	VBG	Tense=Pres|VerbForm=Part	0	root	_	_
4	our	our	PRON	PRP$	Case=Gen|Number=Plur|Person=1|Poss=Yes|PronType=Prs	6	nmod:poss	_	_
5	cake	cake	NOUN	NN	Number=Sing	6	compound	_	_
6	sale	sale	NOUN	NN	Number=Sing	3	obj	_	_
7	with	with	ADP	IN	_	8	case	_	_
8	posters	poster	NOUN	NNS	Number=Plur	6	nmod	_	SpaceAfter=No
9	.	.	PUNCT	.	_	3	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **advertise** | present · progressive | We | our cake sale |  |  |  | with posters | vn indicate-78 «NP V NP»: agent=Pivot sale=Topic |

## Example 5 {#x5}

<!-- .ven lang=en -->
False advertising means telling lies about a product.

```conllu
# sent_id = dict:school:advertising:x5:1
# text = False advertising means telling lies about a product.
1	False	false	ADJ	JJ	Degree=Pos	2	amod	_	_
2	advertising	advertising	NOUN	NN	Number=Sing	3	nsubj	_	_
3	means	mean	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
4	telling	tell	VERB	VBG	VerbForm=Ger	3	xcomp	_	_
5	lies	lie	NOUN	NNS	Number=Plur	4	obj	_	_
6	about	about	ADP	IN	_	8	case	_	_
7	a	a	DET	DT	Definite=Ind|PronType=Art	8	det	_	_
8	product	product	NOUN	NN	Number=Sing	5	nmod	_	SpaceAfter=No
9	.	.	PUNCT	.	_	3	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **mean** | present | False advertising |  |  |  |  |  | vn intend-61.2-1 «NP V S»: agent=Agent clause=Topic |
| 2 | **tell** *speech: assert* *not said to happen* | gerund | False advertising *not said here* | lies |  |  |  | about a product | vn transfer\_mesg-37.1.1-1-1 «NP V NP S\_ING»: agent=Agent lie=Recipient about product=Topic |

## Example 6 {#x6}

<!-- .ven lang=en -->
My aunt works in advertising.

```conllu
# sent_id = dict:school:advertising:x6:1
# text = My aunt works in advertising.
1	My	my	PRON	PRP$	Case=Gen|Number=Sing|Person=1|Poss=Yes|PronType=Prs	2	nmod:poss	_	_
2	aunt	aunt	NOUN	NN	Number=Sing	3	nsubj	_	_
3	works	work	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
4	in	in	ADP	IN	_	5	case	_	_
5	advertising	advertising	NOUN	NN	Number=Sing	3	obl	_	SpaceAfter=No
6	.	.	PUNCT	.	_	3	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **work** | present | My aunt |  |  |  |  | in advertising | vn employment-95.3 «NP V PP.theme»: agent=Agent in advertising=Theme |

## Example 7 {#x7}

<!-- .ven lang=en -->
Advertising for junk food is limited during children's TV in some countries.

```conllu
# sent_id = dict:school:advertising:x7:1
# text = Advertising for junk food is limited during children's TV in some countries.
1	Advertising	advertise	VERB	VBG	VerbForm=Ger	6	csubj	_	_
2	for	for	ADP	IN	_	4	case	_	_
3	junk	junk	NOUN	NN	Number=Sing	4	compound	_	_
4	food	food	NOUN	NN	Number=Sing	1	obl	_	_
5	is	be	AUX	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	6	cop	_	_
6	limited	limited	ADJ	JJ	Degree=Pos	0	root	_	_
7	during	during	ADP	IN	_	10	case	_	_
8	children	child	NOUN	NNS	Number=Plur	10	nmod:poss	_	SpaceAfter=No
9	's	's	PART	POS	_	8	case	_	_
10	TV	TV	NOUN	NN	Number=Sing	6	obl	_	_
11	in	in	ADP	IN	_	13	case	_	_
12	some	some	DET	DT	PronType=Ind	13	det	_	_
13	countries	country	NOUN	NNS	Number=Plur	10	nmod	_	SpaceAfter=No
14	.	.	PUNCT	.	_	6	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **advertise** | gerund |  |  |  |  |  | for junk food | vn indicate-78 «NP V how S»: agent=Pivot |
| 2 | **is** | present | Advertising |  |  |  | during children's TV in some countries | limited *property* | tree rules |

## Example 8 {#x8}

<!-- .ven lang=en -->
The shop is advertising a big sale this weekend.

```conllu
# sent_id = dict:school:advertising:x8:1
# text = The shop is advertising a big sale this weekend.
1	The	the	DET	DT	Definite=Def|PronType=Art	2	det	_	_
2	shop	shop	NOUN	NN	Number=Sing	4	nsubj	_	_
3	is	be	AUX	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	4	cop	_	_
4	advertising	advertise	VERB	VBG	Tense=Pres|VerbForm=Part	0	root	_	_
5	a	a	DET	DT	Definite=Ind|PronType=Art	7	det	_	_
6	big	big	ADJ	JJ	Degree=Pos	7	amod	_	_
7	sale	sale	NOUN	NN	Number=Sing	4	obj	_	_
8	this	this	DET	DT	Number=Sing|PronType=Dem	9	det	_	_
9	weekend	weekend	NOUN	NN	Number=Sing	4	obl:unmarked	_	SpaceAfter=No
10	.	.	PUNCT	.	_	4	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **is** | present | the shop |  |  |  | weekend | advertise *property* | tree rules |

<!-- div src -->

**Text:** the school dictionary of Mova's schools (`world/data/dictionary-schools/`), written for Mova. **Trees:** Mova's own parse — the `en` model on the CPU, when the site is built — not checked by a teacher; they may be wrong. **Frames:** Mova's frames reader (`prag`), each meaning and example read on its own. Elamur Cosmic License.

<!-- /div -->

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