---
title: slogan — school dictionary · trees and pragmatics
description: «slogan» in the school dictionary: A short, catchy phrase used in advertising or by a group to make people remember a product or an idea: «Every little helps». Every meaning for a pupil with its dependency tree and pragmatics.
---

<!-- md -->
[Mova](https://md.mova.elamur.ai/free/en/) · [this page in HTML](https://mova.elamur.ai/free/en/corpora/dictionaries/school/S/slogan/)

<!-- crumbs -->
[home](https://md.mova.elamur.ai/free/en/) / [corpora](https://md.mova.elamur.ai/free/en/corpora/) / [dictionaries](https://md.mova.elamur.ai/free/en/corpora/dictionaries/) / [school dictionary](https://md.mova.elamur.ai/free/en/corpora/dictionaries/school/) / [S](https://md.mova.elamur.ai/free/en/corpora/dictionaries/school/S/) / slogan

# slogan

<!-- .vintro -->
**Who acts:** people, short catchy phrase, short phrase, campaign, class, slogan · **What happens:** use, make, remember, help, express, aim · **To what, where:** short catchy phrase, advertising, people, product, aims, slogan · **Speech:** someone speaks here

<!-- .vabout -->
«slogan» in the school dictionary: its 2 meanings for a pupil and its 6 examples, every sentence parsed by Mova itself — its syntax tree, a dependency tree in the style of Universal Dependencies, and its pragmatics clause by clause. The word in the dictionary, with its sense in the lessons: [slogan in the school dictionary](https://md.mova.elamur.ai/free/en/dictionaries/school/w/slogan.md).

## Meaning 1 {#m1}

<!-- .ven lang=en -->
A short, catchy phrase used in advertising or by a group to make people remember a product or an idea: «Every little helps».

<!-- fold The tree, 23 words -->
```conllu
# sent_id = dict:school:slogan:m1:1
# text = A short, catchy phrase used in advertising or by a group to make people remember a product or an idea: «Every little helps».
1	A	a	DET	DT	Definite=Ind|PronType=Art	5	det	_	_
2	short	short	ADJ	JJ	Degree=Pos	5	amod	_	SpaceAfter=No
3	,	,	PUNCT	,	_	2	punct	_	_
4	catchy	catchy	ADJ	JJ	Degree=Pos	5	amod	_	_
5	phrase	phrase	NOUN	NN	Number=Sing	26	nsubj	_	_
6	used	use	VERB	VBN	Tense=Past|VerbForm=Part|Voice=Pass	5	acl	_	_
7	in	in	ADP	IN	_	8	case	_	_
8	advertising	advertising	NOUN	NN	Number=Sing	6	obl	_	_
9	or	or	CCONJ	CC	_	12	cc	_	_
10	by	by	ADP	IN	_	12	case	_	_
11	a	a	DET	DT	Definite=Ind|PronType=Art	12	det	_	_
12	group	group	NOUN	NN	Number=Sing	8	conj	_	_
13	to	to	PART	TO	_	14	mark	_	_
14	make	make	VERB	VB	VerbForm=Inf	6	advcl	_	_
15	people	people	NOUN	NNS	Number=Plur	14	obj	_	_
16	remember	remember	VERB	VB	VerbForm=Inf	14	xcomp	_	_
17	a	a	DET	DT	Definite=Ind|PronType=Art	18	det	_	_
18	product	product	NOUN	NN	Number=Sing	16	obj	_	_
19	or	or	CCONJ	CC	_	21	cc	_	_
20	an	a	DET	DT	Definite=Ind|PronType=Art	21	det	_	_
21	idea	idea	NOUN	NN	Number=Sing	18	conj	_	SpaceAfter=No
22	:	:	PUNCT	:	_	26	punct	_	_
23	«	«	PUNCT	``	_	26	punct	_	SpaceAfter=No
24	Every	every	DET	DT	PronType=Tot	25	det	_	_
25	little	little	ADJ	JJ	Degree=Pos	26	nsubj	_	_
26	helps	help	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	SpaceAfter=No
27	»	»	PUNCT	''	_	26	punct	_	SpaceAfter=No
28	.	.	PUNCT	.	_	26	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **use** | participle |  | a short catchy phrase *not said here* |  | advertising or a group |  |  | vn eat-39.1 «NP V»: agent=Agent |
| 2 | **make** | to-infinitive |  | people |  |  |  |  | tree rules |
| 3 | **remember** | infinitive | people *not said here* | a product or a idea |  |  |  |  | vn characterize-29.2-1-1 «NP V NP S\_ING»: agent=Agent product=Theme |
| 4 | **help** *in a quote* | present | a short catchy phrase |  |  |  |  |  | vn help-72.1-1-1 «NP V PP.theme»: agent=Agent |

<!-- .note -->
One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.

## Meaning 2 {#m2}

<!-- .ven lang=en -->
A short phrase that expresses the aims of a campaign or protest.

```conllu
# sent_id = dict:school:slogan:m2:1
# text = A short phrase that expresses the aims of a campaign or protest.
1	A	a	DET	DT	Definite=Ind|PronType=Art	3	det	_	_
2	short	short	ADJ	JJ	Degree=Pos	3	amod	_	_
3	phrase	phrase	NOUN	NN	Number=Sing	0	root	_	_
4	that	that	PRON	WDT	PronType=Rel	5	nsubj	_	_
5	expresses	express	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	3	acl:relcl	_	_
6	the	the	DET	DT	Definite=Def|PronType=Art	7	det	_	_
7	aims	aim	NOUN	NNS	Number=Plur	5	obj	_	_
8	of	of	ADP	IN	_	10	case	_	_
9	a	a	DET	DT	Definite=Ind|PronType=Art	10	det	_	_
10	campaign	campaign	NOUN	NN	Number=Sing	7	nmod	_	_
11	or	or	CCONJ	CC	_	12	cc	_	_
12	protest	protest	NOUN	NN	Number=Sing	10	conj	_	SpaceAfter=No
13	.	.	PUNCT	.	_	3	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **express** | present | a short phrase | the aims of a campaign or protest |  |  |  |  | vn reflexive\_appearance-48.1.2 «NP V NP»: agent=Agent aim=Theme |
| 2 | **aim** |  | a campaign or protest |  |  |  |  |  | nom aim «cognition intransitive»: of=agent |

## Example 1 {#x1}

<!-- .ven lang=en -->
Our class made a slogan for saving water: «Every drop counts!»

<!-- fold The tree, 11 words -->
```conllu
# sent_id = dict:school:slogan:x1:1
# text = Our class made a slogan for saving water: «Every drop counts!»
1	Our	our	PRON	PRP$	Case=Gen|Number=Plur|Person=1|Poss=Yes|PronType=Prs	2	nmod:poss	_	_
2	class	class	NOUN	NN	Number=Sing	3	nsubj	_	_
3	made	make	VERB	VBD	Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin	0	root	_	_
4	a	a	DET	DT	Definite=Ind|PronType=Art	5	det	_	_
5	slogan	slogan	NOUN	NN	Number=Sing	3	obj	_	_
6	for	for	SCONJ	IN	_	7	mark	_	_
7	saving	save	VERB	VBG	VerbForm=Ger	5	acl	_	_
8	water	water	NOUN	NN	Number=Sing	7	obj	_	SpaceAfter=No
9	:	:	PUNCT	:	_	13	punct	_	_
10	«	«	PUNCT	``	_	13	punct	_	SpaceAfter=No
11	Every	every	DET	DT	PronType=Tot	12	det	_	_
12	drop	drop	NOUN	NN	Number=Sing	13	nsubj	_	_
13	counts	count	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	3	parataxis	_	SpaceAfter=No
14	!	!	PUNCT	.	_	3	punct	_	SpaceAfter=No
15	»	»	PUNCT	''	_	3	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **make** | past | Our class | a slogan |  |  |  |  | tree rules |
| 2 | **save** | gerund | a slogan *not said here* | water |  |  |  |  | vn get-13.5.1-1 «NP V NP»: agent=Agent water=Theme |
| 3 | **count** *in a quote* | present | every drop |  |  |  |  |  | vn matter-91 «NP V»: agent=Stimulus |

## Example 2 {#x2}

<!-- .ven lang=en -->
The cereal box had a catchy slogan.

```conllu
# sent_id = dict:school:slogan:x2:1
# text = The cereal box had a catchy slogan.
1	The	the	DET	DT	Definite=Def|PronType=Art	3	det	_	_
2	cereal	cereal	NOUN	NN	Number=Sing	3	compound	_	_
3	box	box	NOUN	NN	Number=Sing	4	nsubj	_	_
4	had	have	VERB	VBD	Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin	0	root	_	_
5	a	a	DET	DT	Definite=Ind|PronType=Art	7	det	_	_
6	catchy	catchy	ADJ	JJ	Degree=Pos	7	amod	_	_
7	slogan	slogan	NOUN	NN	Number=Sing	4	obj	_	SpaceAfter=No
8	.	.	PUNCT	.	_	4	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **have** | past | the cereal box | a catchy slogan |  |  |  |  | vn birth-28.2-1 «NP V NP»: agent=Agent slogan=Patient |

## Example 3 {#x3}

<!-- .ven lang=en -->
The protesters chanted slogans outside the town hall.

```conllu
# sent_id = dict:school:slogan:x3:1
# text = The protesters chanted slogans outside the town hall.
1	The	the	DET	DT	Definite=Def|PronType=Art	2	det	_	_
2	protesters	protester	NOUN	NNS	Number=Plur	3	nsubj	_	_
3	chanted	chant	VERB	VBD	Mood=Ind|Number=Plur|Person=3|Tense=Past|VerbForm=Fin	0	root	_	_
4	slogans	slogan	NOUN	NNS	Number=Plur	3	obj	_	_
5	outside	outside	ADP	IN	_	8	case	_	_
6	the	the	DET	DT	Definite=Def|PronType=Art	8	det	_	_
7	town	town	NOUN	NN	Number=Sing	8	compound	_	_
8	hall	hall	NOUN	NN	Number=Sing	3	obl	_	SpaceAfter=No
9	.	.	PUNCT	.	_	3	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **chant** | past | the protesters | slogans |  |  |  | outside the town hall | vn manner\_speaking-37.3 «NP V NP»: agent=Agent slogan=Topic |

## Example 4 {#x4}

<!-- .ven lang=en -->
A good slogan is short and easy to remember.

```conllu
# sent_id = dict:school:slogan:x4:1
# text = A good slogan is short and easy to remember.
1	A	a	DET	DT	Definite=Ind|PronType=Art	3	det	_	_
2	good	good	ADJ	JJ	Degree=Pos	3	amod	_	_
3	slogan	slogan	NOUN	NN	Number=Sing	5	nsubj	_	_
4	is	be	AUX	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	5	cop	_	_
5	short	short	ADJ	JJ	Degree=Pos	0	root	_	_
6	and	and	CCONJ	CC	_	7	cc	_	_
7	easy	easy	ADJ	JJ	Degree=Pos	5	conj	_	_
8	to	to	PART	TO	_	9	mark	_	_
9	remember	remember	VERB	VB	VerbForm=Inf	7	xcomp	_	SpaceAfter=No
10	.	.	PUNCT	.	_	5	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **is** | present | a good slogan |  |  |  |  | short *property* | tree rules |
| 2 | **be** |  | a good slogan *not said here* |  |  |  |  |  | tree rules |
| 3 | **remember** | to-infinitive | a good slogan *not said here* |  |  |  |  |  | vn characterize-29.2-1-1 «NP V S\_ING»: agent=Agent |

## Example 5 {#x5}

<!-- .ven lang=en -->
The team's slogan is «Never give up».

```conllu
# sent_id = dict:school:slogan:x5:1
# text = The team's slogan is «Never give up».
1	The	the	DET	DT	Definite=Def|PronType=Art	2	det	_	_
2	team	team	NOUN	NN	Number=Sing	4	nmod:poss	_	SpaceAfter=No
3	's	's	PART	POS	_	2	case	_	_
4	slogan	slogan	NOUN	NN	Number=Sing	8	nsubj	_	_
5	is	be	AUX	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	8	cop	_	_
6	«	«	PUNCT	``	_	8	punct	_	SpaceAfter=No
7	Never	never	ADV	RB	PronType=Neg	8	advmod	_	_
8	give	give	VERB	VB	VerbForm=Inf	0	root	_	_
9	up	up	ADP	RP	_	8	compound:prt	_	SpaceAfter=No
10	»	»	PUNCT	''	_	8	punct	_	SpaceAfter=No
11	.	.	PUNCT	.	_	8	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **not** **is** *in a quote* | present | the team's slogan |  |  |  |  | give *property* | tree rules |

## Example 6 {#x6}

<!-- .ven lang=en -->
Adverts use slogans to make you want things.

```conllu
# sent_id = dict:school:slogan:x6:1
# text = Adverts use slogans to make you want things.
1	Adverts	advert	NOUN	NNS	Number=Plur	2	nsubj	_	_
2	use	use	VERB	VBP	Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
3	slogans	slogan	NOUN	NNS	Number=Plur	2	obj	_	_
4	to	to	PART	TO	_	5	mark	_	_
5	make	make	VERB	VB	VerbForm=Inf	2	advcl	_	_
6	you	you	PRON	PRP	Case=Acc|Person=2|PronType=Prs	5	obj	_	_
7	want	want	VERB	VB	VerbForm=Inf	5	xcomp	_	_
8	things	thing	NOUN	NNS	Number=Plur	7	obj	_	SpaceAfter=No
9	.	.	PUNCT	.	_	2	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **use** | present | Adverts | slogans |  |  |  |  | vn eat-39.1 «NP V NP»: agent=Agent slogan=Patient |
| 2 | **make** | to-infinitive | Adverts *not said here* | you |  |  |  |  | tree rules |
| 3 | **want** | infinitive | you *not said here* | things |  |  |  |  | vn want-32.1-1-1 «NP V NP ADV»: agent=Pivot thing=Theme |

<!-- div src -->

**Text:** the school dictionary of Mova's schools (`world/data/dictionary-schools/`), written for Mova. **Trees:** Mova's own parse — the `en` model on the CPU, when the site is built — not checked by a teacher; they may be wrong. **Frames:** Mova's frames reader (`prag`), each meaning and example read on its own. Elamur Cosmic License.

<!-- /div -->

<!-- pn -->
- ← previous: [sloe](https://md.mova.elamur.ai/free/en/corpora/dictionaries/school/S/sloe/)
- next →: [slop](https://md.mova.elamur.ai/free/en/corpora/dictionaries/school/S/slop/)
- ↑ back to [S in school dictionary](https://md.mova.elamur.ai/free/en/corpora/dictionaries/school/S/)