--- title: Your mate goes, "Famous logo, so it must've cost millions to make, i… — Design all around: logos, brands, pack… · tree and pragmatics description: Your mate goes, "Famous logo, so it must've cost millions to make, innit." What is the best answer? Test 1 of lesson 33 «Design all around: logos, brands, packaging, fonts» of the arts course of Mova's primary school, with the dependency tree and pragmatics of the question and of each option; Mova's --- [Mova](https://md.mova.elamur.ai/free/en/) · [this page in HTML](https://mova.elamur.ai/free/en/corpora/questions/arts/33-design-all-around-logos-brands-packaging-fonts/t1/) [home](https://md.mova.elamur.ai/free/en/) / [corpora](https://md.mova.elamur.ai/free/en/corpora/) / [questions](https://md.mova.elamur.ai/free/en/corpora/questions/) / [Arts](https://md.mova.elamur.ai/free/en/corpora/questions/arts/) / [Design all around: logos, brands, pack…](https://md.mova.elamur.ai/free/en/corpora/questions/arts/33-design-all-around-logos-brands-packaging-fonts/) / t1 # Test 1 · Design all around: logos, brands, packaging, fonts Your mate goes, "Famous logo, so it must've cost millions to make, innit." What is the best answer? **Mova's choice:** option 1 · **The right answer:** option 2 · wrong ✗ · **Who acts:** mate, best answer · **What happens:** go, cost, make, innit, be · **To what, where:** Famous logo, mate This is test 1 of lesson 33 «Design all around: logos, brands, packaging, fonts» of the arts course of Mova's primary school. The page gives the question's syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause, then the 4 options as the student saw them, each with its tree and pragmatics. Every text is parsed by Mova itself. How the student answered it, with the score of every option and why: [the test at school](https://md.mova.elamur.ai/free/en/school-run/arts/33-design-all-around-logos-brands-packaging-fonts/#t1). ## The question {#question} *Sentence 1:* Your mate goes, "Famous logo, so it must've cost millions to make, innit." ```conllu # sent_id = question:arts:33-design-all-around-logos-brands-packaging-fonts:t1:1 # text = Your mate goes, "Famous logo, so it must've cost millions to make, innit." 1 Your your PRON PRP$ Case=Gen|Person=2|Poss=Yes|PronType=Prs 2 nmod:poss _ _ 2 mate mate NOUN NN Number=Sing 3 nsubj _ _ 3 goes go VERB VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 0 root _ SpaceAfter=No 4 , , PUNCT , _ 7 punct _ _ 5 " " PUNCT `` _ 7 punct _ SpaceAfter=No 6 Famous famous ADJ JJ Degree=Pos 7 amod _ _ 7 logo logo NOUN NN Number=Sing 3 obl _ SpaceAfter=No 8 , , PUNCT , _ 13 punct _ _ 9 so so ADV RB _ 13 advmod _ _ 10 it it PRON PRP Case=Nom|Gender=Neut|Number=Sing|Person=3|PronType=Prs 13 nsubj:pass _ _ 11 must must AUX MD VerbForm=Fin 13 aux _ SpaceAfter=No 12 've have AUX VB VerbForm=Inf 13 aux _ _ 13 cost cost VERB VBN Tense=Past|VerbForm=Part|Voice=Pass 3 parataxis _ _ 14 millions million NOUN NNS Number=Plur 13 obj _ _ 15 to to PART TO _ 16 mark _ _ 16 make make VERB VB VerbForm=Inf 13 advcl _ SpaceAfter=No 17 , , PUNCT , _ 18 punct _ _ 18 innit innit VERB VB VerbForm=Inf 16 xcomp _ SpaceAfter=No 19 . . PUNCT . _ 3 punct _ SpaceAfter=No 20 " " PUNCT '' _ 3 punct _ _ ``` | # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | **go** | present | Your mate | Famous logo | | | | | vn say-37.7 «NP V S-Quote»: agent=Agent clause=Topic | | 2 | **cost** *in a quote* | must · perfect · passive | | mate | | | | | vn cost-54.2 «NP V NP NP»: subject=Beneficiary million=Value | | 3 | **make** *in a quote* | to-infinitive | | | | | | | tree rules | | 4 | **innit** *in a quote* | infinitive | | | | | | | tree rules | One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree. *Sentence 2:* What is the best answer? ```conllu # sent_id = question:arts:33-design-all-around-logos-brands-packaging-fonts:t1:2 # text = What is the best answer? 1 What what PRON WP PronType=Int 0 root _ _ 2 is be AUX VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 1 cop _ _ 3 the the DET DT Definite=Def|PronType=Art 5 det _ _ 4 best good ADJ JJS Degree=Sup 5 amod _ _ 5 answer answer NOUN NN Number=Sing 1 nsubj _ SpaceAfter=No 6 ? ? PUNCT . _ 1 punct _ _ ``` | # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | **is a** | present | the best answer | | | | | | tree rules | ## The options {#options} ### Option 1 · ← Mova's choice {#o1} He is right, every famous logo costs millions of pounds to make ```conllu # sent_id = question:arts:33-design-all-around-logos-brands-packaging-fonts:t1:o1:1 # text = He is right, every famous logo costs millions of pounds to make 1 He he PRON PRP Case=Nom|Gender=Masc|Number=Sing|Person=3|PronType=Prs 3 nsubj _ _ 2 is be AUX VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 3 cop _ _ 3 right right ADJ JJ Degree=Pos 0 root _ SpaceAfter=No 4 , , PUNCT , _ 8 punct _ _ 5 every every DET DT PronType=Tot 7 det _ _ 6 famous famous ADJ JJ Degree=Pos 7 amod _ _ 7 logo logo NOUN NN Number=Sing 8 nsubj _ _ 8 costs cost VERB VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 3 advcl _ _ 9 millions million NOUN NNS Number=Plur 8 obj _ _ 10 of of ADP IN _ 11 case _ _ 11 pounds pound NOUN NNS Number=Plur 9 nmod _ _ 12 to to PART TO _ 13 mark _ _ 13 make make VERB VB VerbForm=Inf 8 advcl _ _ ``` | # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | **is** | present | He | | | | | right *property* | tree rules | | 2 | **cost** | present | every famous logo | millions of pounds | | | | | vn cost-54.2 «NP V NP.value»: agent=Theme million=Value | | 3 | **make** | to-infinitive | every famous logo *not said here* | | | | | | vn build-26.1-1 «NP.asset V NP»: agent=Asset | ### Option 2 · ✓ the right answer {#o2} Many were cheap; value came later ```conllu # sent_id = question:arts:33-design-all-around-logos-brands-packaging-fonts:t1:o2:1 # text = Many were cheap; value came later 1 Many many ADJ JJ Degree=Pos 3 nsubj _ _ 2 were be AUX VBD Mood=Ind|Number=Plur|Person=3|Tense=Past|VerbForm=Fin 3 cop _ _ 3 cheap cheap ADJ JJ Degree=Pos 0 root _ SpaceAfter=No 4 ; ; PUNCT : _ 6 punct _ _ 5 value value NOUN NN Number=Sing 6 nsubj _ _ 6 came come VERB VBD Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin 3 conj _ _ 7 later late ADV RBR Degree=Cmp 6 advmod _ _ ``` | # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | **is** | past | Many | | | | | cheap *property* | tree rules | | 2 | **come** | past | value | | | | | late *property* | vn escape-51.1-1 «NP V»: agent=Theme | ### Option 3 {#o3} Only gold logos get famous ```conllu # sent_id = question:arts:33-design-all-around-logos-brands-packaging-fonts:t1:o3:1 # text = Only gold logos get famous 1 Only only ADV RB _ 2 advmod _ _ 2 gold gold NOUN NN Number=Sing 3 compound _ _ 3 logos logo NOUN NNS Number=Plur 4 nsubj _ _ 4 get get VERB VBP Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin 0 root _ _ 5 famous famous ADJ JJ Degree=Pos 4 xcomp _ _ ``` | # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | **get** | present | gold logos | | | | | famous *property* | vn comprehend-87.2-1 «NP V S\_ING»: agent=Experiencer | ### Option 4 {#o4} Logos are always free, because nobody actually designs them ```conllu # sent_id = question:arts:33-design-all-around-logos-brands-packaging-fonts:t1:o4:1 # text = Logos are always free, because nobody actually designs them 1 Logos logo NOUN NNS Number=Plur 4 nsubj _ _ 2 are be AUX VBP Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin 4 cop _ _ 3 always always ADV RB PronType=Tot 4 advmod _ _ 4 free free ADJ JJ Degree=Pos 0 root _ SpaceAfter=No 5 , , PUNCT , _ 9 punct _ _ 6 because because SCONJ IN _ 9 mark _ _ 7 nobody nobody PRON NN Number=Sing|PronType=Neg 9 nsubj _ _ 8 actually actually ADV RB _ 9 advmod _ _ 9 designs design VERB VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 4 conj _ _ 10 them they PRON PRP Case=Acc|Number=Plur|Person=3|PronType=Prs 9 obj _ _ ``` | # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | **is** | present | Logos | | | | | always, free *property* | tree rules | | 2 | **design** | present | nobody | Logos *= logo* | | | | actually *property* | vn create-26.4-1-1 «NP V NP»: agent=Agent they=Result | **Text:** the tests of Mova's primary school, written for Mova (`world/data/school/`), as the course runner gave them to the student. **Trees:** Mova's own parse — the `en` model on the CPU, when the site is built — not checked by a teacher; they may be wrong. **Frames:** Mova's frames reader (`prag`), each text read on its own. 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