---
title: A cereal box says "New look, same great taste!" and it costs the sam… — Soft words for hard things: business a… · tree and pragmatics
description: A cereal box says "New look, same great taste!" and it costs the same. What should a shopper check? Test 3 · ★ of lesson 23 «Soft words for hard things: business and advertising and politics and government spin» of the euphemisms course of Mova's primary school, with the dependency tree and pragmati
---

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# Test 3 · ★ · Soft words for hard things: business and advertising and p…

<!-- .ven lang=en -->
A cereal box says "New look, same great taste!" and it costs the same. What should a shopper check?

<!-- .vintro -->
**Mova's choice:** option 1 · **The right answer:** option 4 · wrong ✗ · **Who acts:** cereal box, box · **What happens:** say, cost · **To what, where:** same · **Speech:** someone speaks here

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This is test 3 · ★ of lesson 23 «Soft words for hard things: business and advertising and politics and government spin» of the euphemisms course of Mova's primary school. The page gives the question's syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause, then the 4 options as the student saw them, each with its tree and pragmatics. Every text is parsed by Mova itself. How the student answered it, with the score of every option and why: [the test at school](https://md.mova.elamur.ai/free/en/school-run/euphemisms/23-fees-bugs-and-spin/#t3).

## The question {#question}

<!-- .note -->
*Sentence 1:* A cereal box says "New look, same great taste!" and it costs the same.

```conllu
# sent_id = question:euphemisms:23-fees-bugs-and-spin:t3:1
# text = A cereal box says "New look, same great taste!" and it costs the same.
1	A	a	DET	DT	Definite=Ind|PronType=Art	3	det	_	_
2	cereal	cereal	NOUN	NN	Number=Sing	3	compound	_	_
3	box	box	NOUN	NN	Number=Sing	4	nsubj	_	_
4	says	say	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
5	"	"	PUNCT	``	_	7	punct	_	SpaceAfter=No
6	New	new	ADJ	JJ	Degree=Pos	7	amod	_	_
7	look	look	NOUN	NN	Number=Sing	4	ccomp	_	SpaceAfter=No
8	,	,	PUNCT	,	_	11	punct	_	_
9	same	same	ADJ	JJ	Degree=Pos	11	amod	_	_
10	great	great	ADJ	JJ	Degree=Pos	11	amod	_	_
11	taste	taste	NOUN	NN	Number=Sing	7	conj	_	SpaceAfter=No
12	!	!	PUNCT	.	_	11	punct	_	SpaceAfter=No
13	"	"	PUNCT	''	_	7	punct	_	_
14	and	and	CCONJ	CC	_	16	cc	_	_
15	it	it	PRON	PRP	Case=Nom|Gender=Neut|Number=Sing|Person=3|PronType=Prs	16	nsubj	_	_
16	costs	cost	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	4	conj	_	_
17	the	the	DET	DT	Definite=Def|PronType=Art	18	det	_	_
18	same	same	ADJ	JJ	Degree=Pos	16	obj	_	SpaceAfter=No
19	.	.	PUNCT	.	_	4	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **say** *speech: assert* | present | a cereal box |  |  |  |  |  | vn say-37.7-1-1 «NP V that S»: agent=Agent |
| 2 | **cost** | present | box | the same |  |  |  |  | vn cost-54.2 «NP V NP.value»: agent=Theme same=Value |

<!-- .note -->
One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.

<!-- .note -->
*Sentence 2:* What should a shopper check?

```conllu
# sent_id = question:euphemisms:23-fees-bugs-and-spin:t3:2
# text = What should a shopper check?
1	What	what	PRON	WP	PronType=Int	0	root	_	_
2	should	should	AUX	MD	VerbForm=Fin	1	aux	_	_
3	a	a	DET	DT	Definite=Ind|PronType=Art	5	det	_	_
4	shopper	shopper	NOUN	NN	Number=Sing	5	compound	_	_
5	check	check	NOUN	NN	Number=Sing	1	nsubj	_	SpaceAfter=No
6	?	?	PUNCT	.	_	1	punct	_	_
```

<!-- .note -->
The frames reader finds no event or fact in this sentence.

## The options {#options}

### Option 1 · ← Mova's choice {#o1}

<!-- .ven lang=en -->
Whether the taste changed

```conllu
# sent_id = question:euphemisms:23-fees-bugs-and-spin:t3:o1:1
# text = Whether the taste changed
1	Whether	whether	SCONJ	IN	_	4	mark	_	_
2	the	the	DET	DT	Definite=Def|PronType=Art	3	det	_	_
3	taste	taste	NOUN	NN	Number=Sing	4	nsubj	_	_
4	changed	change	VERB	VBD	Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin	0	root	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **change** | past | the taste |  |  |  |  |  | vn dress-41.1.1-1-1 «NP V»: agent=Agent |

### Option 2 {#o2}

<!-- .ven lang=en -->
Whether there is a toy

```conllu
# sent_id = question:euphemisms:23-fees-bugs-and-spin:t3:o2:1
# text = Whether there is a toy
1	Whether	whether	SCONJ	IN	_	3	mark	_	_
2	there	there	PRON	EX	PronType=Dem	3	expl	_	_
3	is	be	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
4	a	a	DET	DT	Definite=Ind|PronType=Art	5	det	_	_
5	toy	toy	NOUN	NN	Number=Sing	3	nsubj	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **be** | present | a toy |  |  | there |  |  | vn exist-47.1 «NP V»: agent=Theme |

### Option 3 {#o3}

<!-- .ven lang=en -->
Whether the colour is nice

```conllu
# sent_id = question:euphemisms:23-fees-bugs-and-spin:t3:o3:1
# text = Whether the colour is nice
1	Whether	whether	SCONJ	IN	_	5	mark	_	_
2	the	the	DET	DT	Definite=Def|PronType=Art	3	det	_	_
3	colour	colour	NOUN	NN	Number=Sing	5	nsubj	_	_
4	is	be	AUX	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	5	cop	_	_
5	nice	nice	ADJ	JJ	Degree=Pos	0	root	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **is** | present | the colour |  |  |  |  | nice *property* | tree rules |

### Option 4 · ✓ the right answer {#o4}

<!-- .ven lang=en -->
Whether the box has less in it

```conllu
# sent_id = question:euphemisms:23-fees-bugs-and-spin:t3:o4:1
# text = Whether the box has less in it
1	Whether	whether	SCONJ	IN	_	4	mark	_	_
2	the	the	DET	DT	Definite=Def|PronType=Art	3	det	_	_
3	box	box	NOUN	NN	Number=Sing	4	nsubj	_	_
4	has	have	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
5	less	less	ADJ	JJR	Degree=Cmp	4	obj	_	_
6	in	in	ADP	IN	_	7	case	_	_
7	it	it	PRON	PRP	Case=Acc|Gender=Neut|Number=Sing|Person=3|PronType=Prs	4	obl	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **have** | present | the box | less |  | it |  |  | vn birth-28.2-1 «NP V NP»: agent=Agent less=Patient |

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**Text:** the tests of Mova's primary school, written for Mova (`world/data/school/`), as the course runner gave them to the student. **Trees:** Mova's own parse — the `en` model on the CPU, when the site is built — not checked by a teacher; they may be wrong. **Frames:** Mova's frames reader (`prag`), each text read on its own. Elamur Cosmic License.

<!-- /div -->

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- ← previous: [Soft words for hard things: business a…, test 2](https://md.mova.elamur.ai/free/en/corpora/questions/euphemisms/23-fees-bugs-and-spin/t2/)
- next →: [Soft words for hard things: business a…, test 4](https://md.mova.elamur.ai/free/en/corpora/questions/euphemisms/23-fees-bugs-and-spin/t4/)
- ↑ back to [Soft words for hard things: business and advertising and politics and government spin](https://md.mova.elamur.ai/free/en/corpora/questions/euphemisms/23-fees-bugs-and-spin/)