---
title: A shop's poster says «Everything up to 50% off!» and your jumper is… — Illusions that fool the eye and advert… · tree and pragmatics
description: A shop's poster says «Everything up to 50% off!» and your jumper is only 10% off. Was the poster lying? Test 8 · ★ of lesson 280 «Illusions that fool the eye and adverts that fool the wallet» of the everyday course of Mova's primary school, with the dependency tree and pragmatics of the question and
---

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# Test 8 · ★ · Illusions that fool the eye and adverts that fool the wallet

<!-- .ven lang=en -->
A shop's poster says «Everything up to 50% off!» and your jumper is only 10% off. Was the poster lying?

<!-- .vintro -->
**Mova's choice:** option 1 · **The right answer:** option 2 · wrong ✗ · **Who acts:** poster, shop · **What happens:** say up, post, lie · **To what, where:** Everything

<!-- .vabout -->
This is test 8 · ★ of lesson 280 «Illusions that fool the eye and adverts that fool the wallet» of the everyday course of Mova's primary school. The page gives the question's syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause, then the 4 options as the student saw them, each with its tree and pragmatics. Every text is parsed by Mova itself. How the student answered it, with the score of every option and why: [the test at school](https://md.mova.elamur.ai/free/en/school-run/everyday/280-illusions-and-adverts/#t8).

## The question {#question}

<!-- .note -->
*Sentence 1:* A shop's poster says «Everything up to 50% off!» and your jumper is only 10% off.

```conllu
# sent_id = question:everyday:280-illusions-and-adverts:t8:1
# text = A shop's poster says «Everything up to 50% off!» and your jumper is only 10% off.
1	A	a	DET	DT	Definite=Ind|PronType=Art	2	det	_	_
2	shop	shop	NOUN	NN	Number=Sing	4	nmod:poss	_	SpaceAfter=No
3	's	's	PART	POS	_	2	case	_	_
4	poster	poster	NOUN	NN	Number=Sing	5	nsubj	_	_
5	says	say	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
6	«	«	PUNCT	``	_	7	punct	_	SpaceAfter=No
7	Everything	everything	PRON	NN	Number=Sing|PronType=Tot	5	obj	_	_
8	up	up	ADP	RP	_	5	compound:prt	_	_
9	to	to	ADP	IN	_	11	case	_	_
10	50	50	NUM	CD	NumForm=Digit|NumType=Card	11	nummod	_	SpaceAfter=No
11	%	%	SYM	NN	Number=Sing	5	obl	_	_
12	off	off	ADV	RB	_	11	advmod	_	SpaceAfter=No
13	!	!	PUNCT	.	_	11	punct	_	SpaceAfter=No
14	»	»	PUNCT	''	_	11	punct	_	_
15	and	and	CCONJ	CC	_	21	cc	_	_
16	your	your	PRON	PRP$	Case=Gen|Person=2|Poss=Yes|PronType=Prs	17	nmod:poss	_	_
17	jumper	jumper	NOUN	NN	Number=Sing	21	nsubj	_	_
18	is	be	AUX	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	21	cop	_	_
19	only	only	ADV	RB	_	21	advmod	_	_
20	10	10	NUM	CD	NumForm=Digit|NumType=Card	21	nummod	_	SpaceAfter=No
21	%	%	SYM	NN	Number=Sing	11	conj	_	_
22	off	off	ADV	RB	_	21	advmod	_	SpaceAfter=No
23	.	.	PUNCT	.	_	5	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **say up** *speech: assert* | present | a shop's poster | Everything |  |  |  |  | vn say-37.7-1-1 «NP V NP PP.recipient»: agent=Agent everything=Topic to %=Recipient |
| 2 | **post** |  | a shop |  |  |  |  |  | nom poster «communication transitive»: poss=agent |

<!-- .note -->
One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.

<!-- .note -->
*Sentence 2:* Was the poster lying?

```conllu
# sent_id = question:everyday:280-illusions-and-adverts:t8:2
# text = Was the poster lying?
1	Was	be	AUX	VBD	Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin	4	aux	_	_
2	the	the	DET	DT	Definite=Def|PronType=Art	3	det	_	_
3	poster	poster	NOUN	NN	Number=Sing	4	nsubj	_	_
4	lying	lie	VERB	VBG	Tense=Pres|VerbForm=Part	0	root	_	SpaceAfter=No
5	?	?	PUNCT	.	_	4	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **lie** | past · progressive | the poster |  |  |  |  |  | vn assuming\_position-50 «NP V»: agent=Agent |

## The options {#options}

### Option 1 · ← Mova's choice {#o1}

<!-- .ven lang=en -->
Yes, posters must show the smallest discount

```conllu
# sent_id = question:everyday:280-illusions-and-adverts:t8:o1:1
# text = Yes, posters must show the smallest discount
1	Yes	yes	INTJ	UH	Polarity=Pos	5	discourse	_	SpaceAfter=No
2	,	,	PUNCT	,	_	1	punct	_	_
3	posters	poster	NOUN	NNS	Number=Plur	5	nsubj	_	_
4	must	must	AUX	MD	VerbForm=Fin	5	aux	_	_
5	show	show	VERB	VB	VerbForm=Inf	0	root	_	_
6	the	the	DET	DT	Definite=Def|PronType=Art	8	det	_	_
7	smallest	small	ADJ	JJS	Degree=Sup	8	amod	_	_
8	discount	discount	NOUN	NN	Number=Sing	5	obj	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **show** | must | posters | the smallest discount |  |  |  |  | vn transfer\_mesg-37.1.1-1-1 «NP V NP.recipient»: agent=Agent discount=Recipient |

### Option 2 · ✓ the right answer {#o2}

<!-- .ven lang=en -->
No, «up to» means only some items have the biggest cut

```conllu
# sent_id = question:everyday:280-illusions-and-adverts:t8:o2:1
# text = No, «up to» means only some items have the biggest cut
1	No	no	INTJ	UH	Polarity=Neg	7	discourse	_	SpaceAfter=No
2	,	,	PUNCT	,	_	1	punct	_	_
3	«	«	PUNCT	``	_	4	punct	_	SpaceAfter=No
4	up	up	ADV	RB	_	7	nsubj	_	_
5	to	to	ADP	IN	_	4	fixed	_	SpaceAfter=No
6	»	»	PUNCT	''	_	4	punct	_	_
7	means	mean	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
8	only	only	ADV	RB	_	10	advmod	_	_
9	some	some	DET	DT	PronType=Ind	10	det	_	_
10	items	item	NOUN	NNS	Number=Plur	11	nsubj	_	_
11	have	have	VERB	VBP	Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin	7	ccomp	_	_
12	the	the	DET	DT	Definite=Def|PronType=Art	14	det	_	_
13	biggest	big	ADJ	JJS	Degree=Sup	14	amod	_	_
14	cut	cut	NOUN	NN	Number=Sing	11	obj	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **mean** | present |  |  |  |  |  |  | vn intend-61.2-1 «NP V S»: agent=Agent clause=Topic |
| 2 | **have** | present | some items | the biggest cut |  |  |  |  | vn birth-28.2-1 «NP V NP»: agent=Agent cut=Patient |

### Option 3 {#o3}

<!-- .ven lang=en -->
No, because jumpers never count

```conllu
# sent_id = question:everyday:280-illusions-and-adverts:t8:o3:1
# text = No, because jumpers never count
1	No	no	INTJ	UH	Polarity=Neg	6	discourse	_	SpaceAfter=No
2	,	,	PUNCT	,	_	6	punct	_	_
3	because	because	SCONJ	IN	_	6	mark	_	_
4	jumpers	jumper	NOUN	NNS	Number=Plur	6	nsubj	_	_
5	never	never	ADV	RB	PronType=Neg	6	advmod	_	_
6	count	count	VERB	VBP	Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **not** **count** | present | jumpers |  |  |  |  |  | vn matter-91 «NP V»: agent=Stimulus |

### Option 4 {#o4}

<!-- .ven lang=en -->
Yes, every single item in the shop should be 50% off

```conllu
# sent_id = question:everyday:280-illusions-and-adverts:t8:o4:1
# text = Yes, every single item in the shop should be 50% off
1	Yes	yes	INTJ	UH	Polarity=Pos	12	discourse	_	SpaceAfter=No
2	,	,	PUNCT	,	_	1	punct	_	_
3	every	every	DET	DT	PronType=Tot	5	det	_	_
4	single	single	ADJ	JJ	Degree=Pos	5	amod	_	_
5	item	item	NOUN	NN	Number=Sing	12	nsubj	_	_
6	in	in	ADP	IN	_	8	case	_	_
7	the	the	DET	DT	Definite=Def|PronType=Art	8	det	_	_
8	shop	shop	NOUN	NN	Number=Sing	5	nmod	_	_
9	should	should	AUX	MD	VerbForm=Fin	12	aux	_	_
10	be	be	AUX	VB	VerbForm=Inf	12	cop	_	_
11	50	50	NUM	CD	NumForm=Digit|NumType=Card	12	nummod	_	SpaceAfter=No
12	%	%	SYM	NN	Number=Sing	0	root	_	_
13	off	off	ADV	RB	_	12	advmod	_	_
```

<!-- .note -->
The frames reader finds no event or fact in this sentence.

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**Text:** the tests of Mova's primary school, written for Mova (`world/data/school/`), as the course runner gave them to the student. **Trees:** Mova's own parse — the `en` model on the CPU, when the site is built — not checked by a teacher; they may be wrong. **Frames:** Mova's frames reader (`prag`), each text read on its own. Elamur Cosmic License.

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- ← previous: [Illusions that fool the eye and advert…, test 7](https://md.mova.elamur.ai/free/en/corpora/questions/everyday/280-illusions-and-adverts/t7/)
- next →: [Illusions that fool the eye and advert…, test 9](https://md.mova.elamur.ai/free/en/corpora/questions/everyday/280-illusions-and-adverts/t9/)
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