---
title: Identify the principal purpose of the phrase «Hurry, only today!» in… — Advert tricks and offers that are too… · tree and pragmatics
description: Identify the principal purpose of the phrase «Hurry, only today!» in advertising. Exam question 2 of lesson 281 «Advert tricks and offers that are too good to be true» of the everyday course of Mova's primary school, with the dependency tree and pragmatics of the question and of each option; Mova's 
---

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# Exam question 2 · Advert tricks and offers that are too good to be true

<!-- .ven lang=en -->
Identify the principal purpose of the phrase «Hurry, only today!» in advertising.

<!-- .vintro -->
**Mova's choice:** option 3 · **The right answer:** option 2 · wrong ✗ · **Who acts:** you, phrase · **What happens:** identify, purpose · **To what, where:** principal purpose, advertising

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This is exam question 2 of lesson 281 «Advert tricks and offers that are too good to be true» of the everyday course of Mova's primary school, asked in stiff, formal language. The page gives the question's syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause, then the 4 options as the student saw them, each with its tree and pragmatics. Every text is parsed by Mova itself. How the student answered it, with the score of every option and why: [the test at school](https://md.mova.elamur.ai/free/en/school-run/everyday/281-advert-tricks-and-too-good-offers/#e2).

## The question {#question}

```conllu
# sent_id = question:everyday:281-advert-tricks-and-too-good-offers:e2:1
# text = Identify the principal purpose of the phrase «Hurry, only today!» in advertising.
1	Identify	identify	VERB	VB	Mood=Imp|VerbForm=Fin	0	root	_	_
2	the	the	DET	DT	Definite=Def|PronType=Art	4	det	_	_
3	principal	principal	ADJ	JJ	Degree=Pos	4	amod	_	_
4	purpose	purpose	NOUN	NN	Number=Sing	1	obj	_	_
5	of	of	ADP	IN	_	7	case	_	_
6	the	the	DET	DT	Definite=Def|PronType=Art	7	det	_	_
7	phrase	phrase	NOUN	NN	Number=Sing	4	nmod	_	_
8	«	«	PUNCT	``	_	9	punct	_	SpaceAfter=No
9	Hurry	Hurry	PROPN	NNP	Number=Sing	7	appos	_	SpaceAfter=No
10	,	,	PUNCT	,	_	12	punct	_	_
11	only	only	ADV	RB	_	12	advmod	_	_
12	today	today	NOUN	NN	Number=Sing	9	appos	_	SpaceAfter=No
13	!	!	PUNCT	.	_	1	punct	_	SpaceAfter=No
14	»	»	PUNCT	''	_	1	punct	_	_
15	in	in	ADP	IN	_	16	case	_	_
16	advertising	advertising	NOUN	NN	Number=Sing	1	obl	_	SpaceAfter=No
17	.	.	PUNCT	.	_	1	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **identify** | imperative | you *not said here* | the principal purpose of the phrase |  | advertising |  |  | vn characterize-29.2-1-1 «NP V NP S\_ING»: agent=Agent purpose=Theme |
| 2 | **purpose** |  | the phrase |  |  |  |  |  | nom purpose «cognition intransitive»: of=agent |

<!-- .note -->
One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.

## The options {#options}

### Option 1 {#o1}

<!-- .ven lang=en -->
To guarantee that the price will rise tomorrow

```conllu
# sent_id = question:everyday:281-advert-tricks-and-too-good-offers:e2:o1:1
# text = To guarantee that the price will rise tomorrow
1	To	to	PART	TO	_	2	mark	_	_
2	guarantee	guarantee	VERB	VB	Mood=Imp|VerbForm=Fin	0	root	_	_
3	that	that	SCONJ	IN	_	7	mark	_	_
4	the	the	DET	DT	Definite=Def|PronType=Art	5	det	_	_
5	price	price	NOUN	NN	Number=Sing	7	nsubj	_	_
6	will	will	AUX	MD	VerbForm=Fin	7	aux	_	_
7	rise	rise	VERB	VB	VerbForm=Inf	2	advcl	_	_
8	tomorrow	tomorrow	NOUN	NN	Number=Sing	7	obl:unmarked	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **guarantee** | to-infinitive |  |  |  |  |  |  | vn ensure-99 «NP V that S»: agent=Precondition |
| 2 | **rise** | future | the price |  |  |  | tomorrow |  | vn assuming\_position-50 «NP V»: agent=Agent |

### Option 2 · ✓ the right answer {#o2}

<!-- .ven lang=en -->
To rush persons so that they do not reflect clearly

```conllu
# sent_id = question:everyday:281-advert-tricks-and-too-good-offers:e2:o2:1
# text = To rush persons so that they do not reflect clearly
1	To	to	PART	TO	_	2	mark	_	_
2	rush	rush	VERB	VB	Mood=Imp|VerbForm=Fin	0	root	_	_
3	persons	person	NOUN	NNS	Number=Plur	2	obj	_	_
4	so	so	SCONJ	IN	ExtPos=SCONJ	9	mark	_	_
5	that	that	SCONJ	IN	_	4	fixed	_	_
6	they	they	PRON	PRP	Case=Nom|Number=Plur|Person=3|PronType=Prs	9	nsubj	_	_
7	do	do	AUX	VBP	Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin	9	aux	_	_
8	not	not	PART	RB	Polarity=Neg	9	advmod	_	_
9	reflect	reflect	VERB	VB	VerbForm=Inf	2	advcl	_	_
10	clearly	clearly	ADV	RB	_	9	advmod	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **rush** | to-infinitive |  | persons |  |  |  |  | vn run-51.3.2-2-1 «NP V NP»: agent=Agent person=Agent |
| 2 | **not** **reflect** | present · do-support | persons *= person* |  |  |  |  | clearly *property* | vn focus-87.1-1 «NP V»: agent=Agent |

### Option 3 · ← Mova's choice {#o3}

<!-- .ven lang=en -->
To reward persons who arrive early

```conllu
# sent_id = question:everyday:281-advert-tricks-and-too-good-offers:e2:o3:1
# text = To reward persons who arrive early
1	To	to	PART	TO	_	2	mark	_	_
2	reward	reward	VERB	VB	Mood=Imp|VerbForm=Fin	0	root	_	_
3	persons	person	NOUN	NNS	Number=Plur	2	obj	_	_
4	who	who	PRON	WP	PronType=Rel	5	nsubj	_	_
5	arrive	arrive	VERB	VBP	Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin	3	acl:relcl	_	_
6	early	early	ADV	RB	Degree=Pos	2	advmod	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **reward** | to-infinitive |  |  | persons |  |  | early *property* | vn equip-13.4.2-1 «NP V NP.recipient»: agent=Agent person=Recipient |
| 2 | **arrive** | present | persons |  |  |  |  |  | vn escape-51.1-1 «NP V»: agent=Theme |

### Option 4 {#o4}

<!-- .ven lang=en -->
To inform persons of the closing time of the shop

```conllu
# sent_id = question:everyday:281-advert-tricks-and-too-good-offers:e2:o4:1
# text = To inform persons of the closing time of the shop
1	To	to	PART	TO	_	2	mark	_	_
2	inform	inform	VERB	VB	Mood=Imp|VerbForm=Fin	0	root	_	_
3	persons	person	NOUN	NNS	Number=Plur	2	obj	_	_
4	of	of	ADP	IN	_	7	case	_	_
5	the	the	DET	DT	Definite=Def|PronType=Art	7	det	_	_
6	closing	closing	NOUN	NN	Number=Sing	7	compound	_	_
7	time	time	NOUN	NN	Number=Sing	2	obl	_	_
8	of	of	ADP	IN	_	10	case	_	_
9	the	the	DET	DT	Definite=Def|PronType=Art	10	det	_	_
10	shop	shop	NOUN	NN	Number=Sing	7	nmod	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **inform** *speech: other* | to-infinitive |  |  | persons |  | time |  | vn tell-37.2 «NP V NP.recipient»: agent=Agent person=Recipient |

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**Text:** the tests of Mova's primary school, written for Mova (`world/data/school/`), as the course runner gave them to the student. **Trees:** Mova's own parse — the `en` model on the CPU, when the site is built — not checked by a teacher; they may be wrong. **Frames:** Mova's frames reader (`prag`), each text read on its own. Elamur Cosmic License.

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- ← previous: [Advert tricks and offers that are too…, exam 1](https://md.mova.elamur.ai/free/en/corpora/questions/everyday/281-advert-tricks-and-too-good-offers/e1/)
- next →: [Advert tricks and offers that are too…, exam 3](https://md.mova.elamur.ai/free/en/corpora/questions/everyday/281-advert-tricks-and-too-good-offers/e3/)
- ↑ back to [Advert tricks and offers that are too good to be true](https://md.mova.elamur.ai/free/en/corpora/questions/everyday/281-advert-tricks-and-too-good-offers/)