---
title: A retail notice proclaims «UP TO 70% OFF». Select the response consi… — The best ever and shocking: adverts an… · tree and pragmatics
description: A retail notice proclaims «UP TO 70% OFF». Select the response consistent with the established meaning of the words «up to». Exam question 2 of lesson 47 «The best ever and shocking: adverts and headlines» of the language course of Mova's primary school, with the dependency tree and pragmatics of th
---

<!-- md -->
[Mova](https://md.mova.elamur.ai/free/en/) · [this page in HTML](https://mova.elamur.ai/free/en/corpora/questions/language/47-the-best-ever-and-shocking-adverts-and-headlines/e2/)

<!-- crumbs -->
[home](https://md.mova.elamur.ai/free/en/) / [corpora](https://md.mova.elamur.ai/free/en/corpora/) / [questions](https://md.mova.elamur.ai/free/en/corpora/questions/) / [Language](https://md.mova.elamur.ai/free/en/corpora/questions/language/) / [The best ever and shocking: adverts an…](https://md.mova.elamur.ai/free/en/corpora/questions/language/47-the-best-ever-and-shocking-adverts-and-headlines/) / e2

# Exam question 2 · The best ever and shocking: adverts and headlines

<!-- .ven lang=en -->
A retail notice proclaims «UP TO 70% OFF». Select the response consistent with the established meaning of the words «up to».

<!-- .vintro -->
**Mova's choice:** option 1 · **The right answer:** option 4 · wrong ✗ · **Who acts:** retail notice, you · **What happens:** proclaim, select, establish, mean · **To what, where:** response, words

<!-- .vabout -->
This is exam question 2 of lesson 47 «The best ever and shocking: adverts and headlines» of the language course of Mova's primary school, asked in stiff, formal language. The page gives the question's syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause, then the 4 options as the student saw them, each with its tree and pragmatics. Every text is parsed by Mova itself. How the student answered it, with the score of every option and why: [the test at school](https://md.mova.elamur.ai/free/en/school-run/language/47-the-best-ever-and-shocking-adverts-and-headlines/#e2).

## The question {#question}

<!-- .note -->
*Sentence 1:* A retail notice proclaims «UP TO 70% OFF».

```conllu
# sent_id = question:language:47-the-best-ever-and-shocking-adverts-and-headlines:e2:1
# text = A retail notice proclaims «UP TO 70% OFF».
1	A	a	DET	DT	Definite=Ind|PronType=Art	3	det	_	_
2	retail	retail	NOUN	NN	Number=Sing	3	compound	_	_
3	notice	notice	NOUN	NN	Number=Sing	4	nsubj	_	_
4	proclaims	proclaim	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
5	«	«	PUNCT	``	_	6	punct	_	SpaceAfter=No
6	UP	up	ADV	RB	_	4	advmod	_	_
7	TO	to	ADP	IN	_	9	case	_	_
8	70	70	NUM	CD	NumForm=Digit|NumType=Card	9	nummod	_	SpaceAfter=No
9	%	%	SYM	NN	Number=Sing	6	obl	_	_
10	OFF	off	ADP	RP	_	9	compound:prt	_	SpaceAfter=No
11	»	»	PUNCT	''	_	9	punct	_	SpaceAfter=No
12	.	.	PUNCT	.	_	4	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **proclaim** | present | a retail notice |  |  |  |  |  | vn confess-37.10 «NP V how S»: agent=Agent |

<!-- .note -->
One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.

<!-- .note -->
*Sentence 2:* Select the response consistent with the established meaning of the words «up to».

```conllu
# sent_id = question:language:47-the-best-ever-and-shocking-adverts-and-headlines:e2:2
# text = Select the response consistent with the established meaning of the words «up to».
1	Select	select	VERB	VB	Mood=Imp|VerbForm=Fin	0	root	_	_
2	the	the	DET	DT	Definite=Def|PronType=Art	3	det	_	_
3	response	response	NOUN	NN	Number=Sing	1	obj	_	_
4	consistent	consistent	ADJ	JJ	Degree=Pos	3	amod	_	_
5	with	with	ADP	IN	_	8	case	_	_
6	the	the	DET	DT	Definite=Def|PronType=Art	8	det	_	_
7	established	establish	VERB	VBN	Tense=Past|VerbForm=Part|Voice=Pass	8	amod	_	_
8	meaning	meaning	NOUN	NN	Number=Sing	4	obl	_	_
9	of	of	ADP	IN	_	11	case	_	_
10	the	the	DET	DT	Definite=Def|PronType=Art	11	det	_	_
11	words	word	NOUN	NNS	Number=Plur	8	nmod	_	_
12	«	«	PUNCT	``	_	13	punct	_	SpaceAfter=No
13	up	up	ADV	RB	_	11	nmod	_	_
14	to	to	ADP	IN	_	13	fixed	_	SpaceAfter=No
15	»	»	PUNCT	''	_	4	punct	_	SpaceAfter=No
16	.	.	PUNCT	.	_	1	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **select** | imperative | you *not said here* | the response |  |  |  |  | vn obtain-13.5.2 «NP V NP»: agent=Agent response=Theme |
| 2 | **establish** | participle |  |  |  |  |  |  | vn indicate-78-1-1 «NP V NP to be NP»: agent=Pivot |
| 3 | **mean** |  |  | the words |  |  |  |  | nom meaning «communication transitive»: of=patient |

## The options {#options}

### Option 1 · ← Mova's choice {#o1}

<!-- .ven lang=en -->
The figure stated is the smallest reduction available

```conllu
# sent_id = question:language:47-the-best-ever-and-shocking-adverts-and-headlines:e2:o1:1
# text = The figure stated is the smallest reduction available
1	The	the	DET	DT	Definite=Def|PronType=Art	2	det	_	_
2	figure	figure	NOUN	NN	Number=Sing	3	nsubj	_	_
3	stated	state	VERB	VBD	Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin	0	root	_	_
4	is	be	AUX	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	7	cop	_	_
5	the	the	DET	DT	Definite=Def|PronType=Art	7	det	_	_
6	smallest	small	ADJ	JJS	Degree=Sup	7	amod	_	_
7	reduction	reduction	NOUN	NN	Number=Sing	3	obj	_	_
8	available	available	ADJ	JJ	Degree=Pos	7	amod	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **state** *speech: other* | past | the figure |  |  |  |  |  | vn say-37.7-1-1 «NP V that S»: agent=Agent |
| 2 | **is a** | present |  | the smallest reduction |  |  |  |  | tree rules |

### Option 2 {#o2}

<!-- .ven lang=en -->
The figure stated is applied uniformly to every article in the shop

```conllu
# sent_id = question:language:47-the-best-ever-and-shocking-adverts-and-headlines:e2:o2:1
# text = The figure stated is applied uniformly to every article in the shop
1	The	the	DET	DT	Definite=Def|PronType=Art	2	det	_	_
2	figure	figure	NOUN	NN	Number=Sing	5	nsubj:pass	_	_
3	stated	state	VERB	VBN	Tense=Past|VerbForm=Part|Voice=Pass	2	acl	_	_
4	is	be	AUX	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	5	aux:pass	_	_
5	applied	apply	VERB	VBN	Tense=Past|VerbForm=Part|Voice=Pass	0	root	_	_
6	uniformly	uniformly	ADV	RB	_	5	advmod	_	_
7	to	to	ADP	IN	_	9	case	_	_
8	every	every	DET	DT	PronType=Tot	9	det	_	_
9	article	article	NOUN	NN	Number=Sing	5	obl	_	_
10	in	in	ADP	IN	_	12	case	_	_
11	the	the	DET	DT	Definite=Def|PronType=Art	12	det	_	_
12	shop	shop	NOUN	NN	Number=Sing	9	nmod	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **state** *speech: other* | participle |  | the figure *not said here* |  |  |  |  | vn say-37.7-1-1 «NP V that S»: agent=Agent |
| 2 | **apply** | present · passive |  | the figure |  |  |  | to every article in the shop; uniformly *property* | vn use-105.1 «NP V NP»: subject=Theme |

### Option 3 {#o3}

<!-- .ven lang=en -->
The figure stated refers to the number of days remaining

```conllu
# sent_id = question:language:47-the-best-ever-and-shocking-adverts-and-headlines:e2:o3:1
# text = The figure stated refers to the number of days remaining
1	The	the	DET	DT	Definite=Def|PronType=Art	2	det	_	_
2	figure	figure	NOUN	NN	Number=Sing	4	nsubj	_	_
3	stated	state	VERB	VBD	Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin	2	cop	_	_
4	refers	refer	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
5	to	to	ADP	IN	_	7	case	_	_
6	the	the	DET	DT	Definite=Def|PronType=Art	7	det	_	_
7	number	number	NOUN	NN	Number=Sing	4	obl	_	_
8	of	of	ADP	IN	_	9	case	_	_
9	days	day	NOUN	NNS	Number=Plur	7	nmod	_	_
10	remaining	remain	VERB	VBG	VerbForm=Ger	9	acl	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **is a** | past |  | the figure |  |  |  |  | tree rules |
| 2 | **refer** | present | the figure |  |  |  |  | to the number of days | vn relate-86.2-2 «NP V PP.co-theme»: agent=Theme to number=Co-Theme |
| 3 | **remain** | gerund | days *not said here* |  |  |  |  |  | vn exist-47.1 «NP V»: agent=Theme |

### Option 4 · ✓ the right answer {#o4}

<!-- .ven lang=en -->
The figure stated is the greatest reduction, applicable to a limited number of items

<!-- fold The tree, 14 words -->
```conllu
# sent_id = question:language:47-the-best-ever-and-shocking-adverts-and-headlines:e2:o4:1
# text = The figure stated is the greatest reduction, applicable to a limited number of items
1	The	the	DET	DT	Definite=Def|PronType=Art	2	det	_	_
2	figure	figure	NOUN	NN	Number=Sing	7	nsubj	_	_
3	stated	state	VERB	VBD	Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin	2	cop	_	_
4	is	be	AUX	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	7	cop	_	_
5	the	the	DET	DT	Definite=Def|PronType=Art	7	det	_	_
6	greatest	great	ADJ	JJS	Degree=Sup	7	amod	_	_
7	reduction	reduction	NOUN	NN	Number=Sing	0	root	_	SpaceAfter=No
8	,	,	PUNCT	,	_	9	punct	_	_
9	applicable	applicable	ADJ	JJ	Degree=Pos	7	amod	_	_
10	to	to	ADP	IN	_	13	case	_	_
11	a	a	DET	DT	Definite=Ind|PronType=Art	13	det	_	_
12	limited	limited	ADJ	JJ	Degree=Pos	13	amod	_	_
13	number	number	NOUN	NN	Number=Sing	9	obl	_	_
14	of	of	ADP	IN	_	15	case	_	_
15	items	item	NOUN	NNS	Number=Plur	13	nmod	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **is a** | past |  | the figure |  |  |  |  | tree rules |
| 2 | **is a** | present | the figure | the greatest reduction |  |  |  |  | tree rules |

<!-- div src -->

**Text:** the tests of Mova's primary school, written for Mova (`world/data/school/`), as the course runner gave them to the student. **Trees:** Mova's own parse — the `en` model on the CPU, when the site is built — not checked by a teacher; they may be wrong. **Frames:** Mova's frames reader (`prag`), each text read on its own. Elamur Cosmic License.

<!-- /div -->

<!-- pn -->
- ← previous: [The best ever and shocking: adverts an…, exam 1](https://md.mova.elamur.ai/free/en/corpora/questions/language/47-the-best-ever-and-shocking-adverts-and-headlines/e1/)
- next →: [The best ever and shocking: adverts an…, exam 3](https://md.mova.elamur.ai/free/en/corpora/questions/language/47-the-best-ever-and-shocking-adverts-and-headlines/e3/)
- ↑ back to [The best ever and shocking: adverts and headlines](https://md.mova.elamur.ai/free/en/corpora/questions/language/47-the-best-ever-and-shocking-adverts-and-headlines/)