---
title: Your nan says, "Back in my day ads were on telly only." Today a kid… — Adverts and how they work on you · tree and pragmatics
description: Your nan says, "Back in my day ads were on telly only." Today a kid sees ads on games, videos and websites. Why are there so many? Test 11 of lesson 33 «Adverts and how they work on you» of the money course of Mova's primary school, with the dependency tree and pragmatics of the question and of each
---

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# Test 11 · Adverts and how they work on you

<!-- .ven lang=en -->
Your nan says, "Back in my day ads were on telly only." Today a kid sees ads on games, videos and websites. Why are there so many?

<!-- .vintro -->
**Mova's choice:** option 1 · **The right answer:** option 1 · right ✓ · **Who acts:** nan, kid · **What happens:** say, be, see · **To what, where:** telly, ads, games · **Speech:** someone speaks here

<!-- .vabout -->
This is test 11 of lesson 33 «Adverts and how they work on you» of the money course of Mova's primary school. The page gives the question's syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause, then the 4 options as the student saw them, each with its tree and pragmatics. Every text is parsed by Mova itself. How the student answered it, with the score of every option and why: [the test at school](https://md.mova.elamur.ai/free/en/school-run/money/33-adverts-and-how-they-work-on-you/#t11).

## The question {#question}

<!-- .note -->
*Sentence 1:* Your nan says, "Back in my day ads were on telly only."

```conllu
# sent_id = question:money:33-adverts-and-how-they-work-on-you:t11:1
# text = Your nan says, "Back in my day ads were on telly only."
1	Your	your	PRON	PRP$	Case=Gen|Person=2|Poss=Yes|PronType=Prs	2	nmod:poss	_	_
2	nan	nan	NOUN	NN	Number=Sing	3	nsubj	_	_
3	says	say	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	SpaceAfter=No
4	,	,	PUNCT	,	_	13	punct	_	_
5	"	"	PUNCT	``	_	6	punct	_	SpaceAfter=No
6	Back	back	ADV	RB	_	13	advmod	_	_
7	in	in	ADP	IN	_	10	case	_	_
8	my	my	PRON	PRP$	Case=Gen|Number=Sing|Person=1|Poss=Yes|PronType=Prs	10	nmod:poss	_	_
9	day	day	NOUN	NN	Number=Sing	10	compound	_	_
10	ads	ad	NOUN	NNS	Number=Plur	13	obl	_	_
11	were	be	AUX	VBD	Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin	13	cop	_	_
12	on	on	ADP	IN	_	13	case	_	_
13	telly	telly	NOUN	NN	Number=Sing	3	ccomp	_	_
14	only	only	ADV	RB	_	13	advmod	_	SpaceAfter=No
15	.	.	PUNCT	.	_	13	punct	_	SpaceAfter=No
16	"	"	PUNCT	''	_	13	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **say** *speech: assert* | present | Your nan |  |  |  |  |  | vn say-37.7-1-1 «NP V that S»: agent=Agent |
| 2 | **is** *in a quote* | past |  |  |  | telly |  | in my day ads | tree rules |

<!-- .note -->
One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.

<!-- .note -->
*Sentence 2:* Today a kid sees ads on games, videos and websites.

```conllu
# sent_id = question:money:33-adverts-and-how-they-work-on-you:t11:2
# text = Today a kid sees ads on games, videos and websites.
1	Today	today	NOUN	NN	Number=Sing	4	obl:unmarked	_	_
2	a	a	DET	DT	Definite=Ind|PronType=Art	3	det	_	_
3	kid	kid	NOUN	NN	Number=Sing	4	nsubj	_	_
4	sees	see	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
5	ads	ad	NOUN	NNS	Number=Plur	4	obj	_	_
6	on	on	ADP	IN	_	7	case	_	_
7	games	game	NOUN	NNS	Number=Plur	5	nmod	_	SpaceAfter=No
8	,	,	PUNCT	,	_	9	punct	_	_
9	videos	video	NOUN	NNS	Number=Plur	5	conj	_	_
10	and	and	CCONJ	CC	_	11	cc	_	_
11	websites	website	NOUN	NNS	Number=Plur	5	conj	_	SpaceAfter=No
12	.	.	PUNCT	.	_	4	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **see** | present | a kid | ads and videos and websites |  | games | today |  | vn comprehend-87.2-1-1 «NP V NP»: agent=Experiencer ad=Stimulus |

<!-- .note -->
*Sentence 3:* Why are there so many?

```conllu
# sent_id = question:money:33-adverts-and-how-they-work-on-you:t11:3
# text = Why are there so many?
1	Why	why	ADV	WRB	PronType=Int	3	advmod	_	_
2	are	be	AUX	VBP	Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin	3	cop	_	_
3	there	there	ADV	RB	PronType=Dem	0	root	_	_
4	so	so	ADV	RB	_	5	advmod	_	_
5	many	many	ADJ	JJ	Degree=Pos	3	obl	_	SpaceAfter=No
6	?	?	PUNCT	.	_	3	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **is** | present |  |  |  |  |  | many *obl*; there *property* | tree rules |

## The options {#options}

### Option 1 · ← Mova's choice · ✓ the right answer {#o1}

<!-- .ven lang=en -->
Free apps and sites earn money by selling your attention to advertisers

```conllu
# sent_id = question:money:33-adverts-and-how-they-work-on-you:t11:o1:1
# text = Free apps and sites earn money by selling your attention to advertisers
1	Free	free	ADJ	JJ	Degree=Pos	2	amod	_	_
2	apps	app	NOUN	NNS	Number=Plur	5	nsubj	_	_
3	and	and	CCONJ	CC	_	4	cc	_	_
4	sites	site	NOUN	NNS	Number=Plur	2	conj	_	_
5	earn	earn	VERB	VBP	Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
6	money	money	NOUN	NN	Number=Sing	5	obj	_	_
7	by	by	SCONJ	IN	_	8	mark	_	_
8	selling	sell	VERB	VBG	Tense=Pres|VerbForm=Part	5	advcl	_	_
9	your	your	PRON	PRP$	Case=Gen|Person=2|Poss=Yes|PronType=Prs	10	nmod:poss	_	_
10	attention	attention	NOUN	NN	Number=Sing	8	obj	_	_
11	to	to	ADP	IN	_	12	case	_	_
12	advertisers	advertiser	NOUN	NNS	Number=Plur	8	obl	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **earn** | present | Free apps and sites | money |  |  |  |  | vn get-13.5.1-1 «NP V NP»: agent=Agent money=Theme |
| 2 | **sell** | gerund | Free apps and sites *not said here* | your attention | advertisers |  |  |  | vn give-13.1-1 «NP V NP PP.recipient»: agent=Agent attention=Theme to advertiser=Recipient |
| 3 | **attend** |  | your |  |  |  |  |  | nom attention «cognition intransitive»: poss=agent |

### Option 2 {#o2}

<!-- .ven lang=en -->
Kids ask for more ads, so sites add them

```conllu
# sent_id = question:money:33-adverts-and-how-they-work-on-you:t11:o2:1
# text = Kids ask for more ads, so sites add them
1	Kids	kid	NOUN	NNS	Number=Plur	2	nsubj	_	_
2	ask	ask	VERB	VBP	Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
3	for	for	ADP	IN	_	5	case	_	_
4	more	more	ADJ	JJR	Degree=Cmp	5	amod	_	_
5	ads	ad	NOUN	NNS	Number=Plur	2	obl	_	SpaceAfter=No
6	,	,	PUNCT	,	_	9	punct	_	_
7	so	so	ADV	RB	_	9	advmod	_	_
8	sites	site	NOUN	NNS	Number=Plur	9	nsubj	_	_
9	add	add	VERB	VBP	Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin	2	conj	_	_
10	them	they	PRON	PRP	Case=Acc|Number=Plur|Person=3|PronType=Prs	9	obj	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **ask** *speech: ask* | present | Kids |  |  |  |  | for more ads | vn inquire-37.1.2 «NP V»: agent=Agent |
| 2 | **add** *speech: assert* | present | sites | Kids *= kid* |  |  |  |  | vn mix-22.1-2 «NP V NP»: agent=Agent they=Patient |

### Option 3 {#o3}

<!-- .ven lang=en -->
Ads are free to make, so everyone does them

```conllu
# sent_id = question:money:33-adverts-and-how-they-work-on-you:t11:o3:1
# text = Ads are free to make, so everyone does them
1	Ads	ad	NOUN	NNS	Number=Plur	3	nsubj	_	_
2	are	be	AUX	VBP	Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin	3	cop	_	_
3	free	free	ADJ	JJ	Degree=Pos	0	root	_	_
4	to	to	PART	TO	_	5	mark	_	_
5	make	make	VERB	VB	VerbForm=Inf	3	advcl	_	SpaceAfter=No
6	,	,	PUNCT	,	_	9	punct	_	_
7	so	so	ADV	RB	_	9	advmod	_	_
8	everyone	everyone	PRON	NN	Number=Sing|PronType=Tot	9	nsubj	_	_
9	does	do	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	3	conj	_	_
10	them	they	PRON	PRP	Case=Acc|Number=Plur|Person=3|PronType=Prs	9	obj	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **is** | present | Ads |  |  |  |  | free *property* | tree rules |
| 2 | **make** | to-infinitive | Ads *not said here* |  |  |  |  |  | vn build-26.1-1 «NP.asset V NP»: agent=Asset |
| 3 | **do** | present | everyone | Ads *= ad* |  |  |  |  | vn act-114-1 «NP V NP»: agent=Agent they=Eventuality |

### Option 4 {#o4}

<!-- .ven lang=en -->
The government makes everyone watch ads by law

```conllu
# sent_id = question:money:33-adverts-and-how-they-work-on-you:t11:o4:1
# text = The government makes everyone watch ads by law
1	The	the	DET	DT	Definite=Def|PronType=Art	2	det	_	_
2	government	government	NOUN	NN	Number=Sing	3	nsubj	_	_
3	makes	make	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
4	everyone	everyone	PRON	NN	Number=Sing|PronType=Tot	3	obj	_	_
5	watch	watch	VERB	VB	VerbForm=Inf	3	xcomp	_	_
6	ads	ad	NOUN	NNS	Number=Plur	5	obj	_	_
7	by	by	ADP	IN	_	8	case	_	_
8	law	law	NOUN	NN	Number=Sing	5	obl	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **make** | present | the government | everyone |  |  |  |  | tree rules |
| 2 | **watch** | infinitive | everyone *not said here* | ads |  |  |  | by law | vn assessment-34.1 «NP V NP»: agent=Agent ad=Theme |

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**Text:** the tests of Mova's primary school, written for Mova (`world/data/school/`), as the course runner gave them to the student. **Trees:** Mova's own parse — the `en` model on the CPU, when the site is built — not checked by a teacher; they may be wrong. **Frames:** Mova's frames reader (`prag`), each text read on its own. Elamur Cosmic License.

<!-- /div -->

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