---
title: Identify the principal reason for which certain publishers employ he… — Cherry-picked clips and clickbait head… · tree and pragmatics
description: Identify the principal reason for which certain publishers employ headlines designed to provoke curiosity rather than to inform. Exam question 3 of lesson 33 «Cherry-picked clips and clickbait headlines» of the politics course of Mova's primary school, with the dependency tree and pragmatics of the 
---

<!-- md -->
[Mova](https://md.mova.elamur.ai/free/en/) · [this page in HTML](https://mova.elamur.ai/free/en/corpora/questions/politics/33-cherry-picked-clips-and-clickbait/e3/)

<!-- crumbs -->
[home](https://md.mova.elamur.ai/free/en/) / [corpora](https://md.mova.elamur.ai/free/en/corpora/) / [questions](https://md.mova.elamur.ai/free/en/corpora/questions/) / [Politics](https://md.mova.elamur.ai/free/en/corpora/questions/politics/) / [Cherry-picked clips and clickbait head…](https://md.mova.elamur.ai/free/en/corpora/questions/politics/33-cherry-picked-clips-and-clickbait/) / e3

# Exam question 3 · Cherry-picked clips and clickbait headlines

<!-- .ven lang=en -->
Identify the principal reason for which certain publishers employ headlines designed to provoke curiosity rather than to inform.

<!-- .vintro -->
**Mova's choice:** option 1 · **The right answer:** option 2 · wrong ✗ · **Who acts:** you, certain publishers · **What happens:** identify, employ, design, provoke, inform · **To what, where:** principal reason, headlines, curiosity

<!-- .vabout -->
This is exam question 3 of lesson 33 «Cherry-picked clips and clickbait headlines» of the politics course of Mova's primary school, asked in stiff, formal language. The page gives the question's syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause, then the 4 options as the student saw them, each with its tree and pragmatics. Every text is parsed by Mova itself. How the student answered it, with the score of every option and why: [the test at school](https://md.mova.elamur.ai/free/en/school-run/politics/33-cherry-picked-clips-and-clickbait/#e3).

## The question {#question}

```conllu
# sent_id = question:politics:33-cherry-picked-clips-and-clickbait:e3:1
# text = Identify the principal reason for which certain publishers employ headlines designed to provoke curiosity rather than to inform.
1	Identify	identify	VERB	VB	Mood=Imp|VerbForm=Fin	0	root	_	_
2	the	the	DET	DT	Definite=Def|PronType=Art	4	det	_	_
3	principal	principal	ADJ	JJ	Degree=Pos	4	amod	_	_
4	reason	reason	NOUN	NN	Number=Sing	1	obj	_	_
5	for	for	ADP	IN	_	6	case	_	_
6	which	which	PRON	WDT	PronType=Rel	9	obl	_	_
7	certain	certain	ADJ	JJ	Degree=Pos	8	amod	_	_
8	publishers	publisher	NOUN	NNS	Number=Plur	9	nsubj	_	_
9	employ	employ	VERB	VBP	Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin	4	acl:relcl	_	_
10	headlines	headline	NOUN	NNS	Number=Plur	9	obj	_	_
11	designed	design	VERB	VBN	Tense=Past|VerbForm=Part|Voice=Pass	10	acl	_	_
12	to	to	PART	TO	_	13	mark	_	_
13	provoke	provoke	VERB	VB	VerbForm=Inf	11	advcl	_	_
14	curiosity	curiosity	NOUN	NN	Number=Sing	13	obj	_	_
15	rather	rather	ADV	RB	ExtPos=CCONJ	18	cc	_	_
16	than	than	ADP	IN	_	15	fixed	_	_
17	to	to	PART	TO	_	18	mark	_	_
18	inform	inform	VERB	VB	VerbForm=Inf	14	conj	_	SpaceAfter=No
19	.	.	PUNCT	.	_	1	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **identify** | imperative | you *not said here* | the principal reason |  |  |  |  | vn characterize-29.2-1-1 «NP V NP S\_ING»: agent=Agent reason=Theme |
| 2 | **employ** | present | certain publishers | headlines |  |  |  | for the principal reason | vn use-105.1 «NP V NP PP.predicate»: agent=Agent headline=Theme for which=Eventuality |
| 3 | **design** | participle |  | headlines *not said here* |  |  |  |  | vn create-26.4-1-1 «NP V»: agent=Agent |
| 4 | **provoke** | to-infinitive |  | curiosity |  |  |  |  | vn amuse-31.1 «NP V NP»: agent=Stimulus curiosity=Experiencer |
| 5 | **inform** *speech: other* | to-infinitive |  |  |  |  |  |  | vn tell-37.2 «NP V NP.recipient»: agent=Agent |

<!-- .note -->
One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.

## The options {#options}

### Option 1 · ← Mova's choice {#o1}

<!-- .ven lang=en -->
The payment of a supplementary charge by readers

```conllu
# sent_id = question:politics:33-cherry-picked-clips-and-clickbait:e3:o1:1
# text = The payment of a supplementary charge by readers
1	The	the	DET	DT	Definite=Def|PronType=Art	2	det	_	_
2	payment	payment	NOUN	NN	Number=Sing	0	root	_	_
3	of	of	ADP	IN	_	6	case	_	_
4	a	a	DET	DT	Definite=Ind|PronType=Art	6	det	_	_
5	supplementary	supplementary	ADJ	JJ	Degree=Pos	6	amod	_	_
6	charge	charge	NOUN	NN	Number=Sing	2	nmod	_	_
7	by	by	ADP	IN	_	8	case	_	_
8	readers	reader	NOUN	NNS	Number=Plur	2	nmod	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **pay** |  | readers | a supplementary charge |  |  |  |  | nom payment «possession transitive»: of=patient by=agent |

### Option 2 · ✓ the right answer {#o2}

<!-- .ven lang=en -->
Revenue derived from the advertisements viewed upon each visit

```conllu
# sent_id = question:politics:33-cherry-picked-clips-and-clickbait:e3:o2:1
# text = Revenue derived from the advertisements viewed upon each visit
1	Revenue	Revenue	PROPN	NNP	Number=Sing	2	nsubj	_	_
2	derived	derive	VERB	VBD	Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin	0	root	_	_
3	from	from	SCONJ	IN	_	6	mark	_	_
4	the	the	DET	DT	Definite=Def|PronType=Art	5	det	_	_
5	advertisements	advertisement	NOUN	NNS	Number=Plur	6	nsubj	_	_
6	viewed	view	VERB	VBD	Mood=Ind|Number=Plur|Person=3|Tense=Past|VerbForm=Fin	2	advcl	_	_
7	upon	upon	ADP	IN	_	9	case	_	_
8	each	each	DET	DT	PronType=Tot	9	det	_	_
9	visit	visit	NOUN	NN	Number=Sing	6	obl	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **derive** | past | Revenue |  |  |  |  |  | vn appear-48.1.1 «NP V»: agent=Theme |
| 2 | **view** | past | the advertisements |  |  |  |  | upon each visit | vn characterize-29.2-1 «NP V how S»: agent=Agent |

### Option 3 {#o3}

<!-- .ven lang=en -->
The absence of any other means of reporting the facts to the public

```conllu
# sent_id = question:politics:33-cherry-picked-clips-and-clickbait:e3:o3:1
# text = The absence of any other means of reporting the facts to the public
1	The	the	DET	DT	Definite=Def|PronType=Art	2	det	_	_
2	absence	absence	NOUN	NN	Number=Sing	6	nsubj	_	_
3	of	of	ADP	IN	_	5	case	_	_
4	any	any	DET	DT	PronType=Ind	5	det	_	_
5	other	other	ADJ	JJ	Degree=Pos	2	nmod	_	_
6	means	mean	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
7	of	of	SCONJ	IN	_	8	mark	_	_
8	reporting	report	VERB	VBG	VerbForm=Ger	6	ccomp	_	_
9	the	the	DET	DT	Definite=Def|PronType=Art	10	det	_	_
10	facts	fact	NOUN	NNS	Number=Plur	8	obj	_	_
11	to	to	ADP	IN	_	13	case	_	_
12	the	the	DET	DT	Definite=Def|PronType=Art	13	det	_	_
13	public	public	NOUN	NN	Number=Sing	8	obl	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **mean** | present | the absence of any other |  |  |  |  |  | vn intend-61.2-1 «NP V S»: agent=Agent clause=Topic |
| 2 | **report** | gerund |  | the facts | the public |  |  |  | vn say-37.7-1-1 «NP V NP PP.recipient»: agent=Agent fact=Topic to public=Recipient |

### Option 4 {#o4}

<!-- .ven lang=en -->
A statutory obligation to employ such headlines

```conllu
# sent_id = question:politics:33-cherry-picked-clips-and-clickbait:e3:o4:1
# text = A statutory obligation to employ such headlines
1	A	a	DET	DT	Definite=Ind|PronType=Art	3	det	_	_
2	statutory	statutory	ADJ	JJ	Degree=Pos	3	amod	_	_
3	obligation	obligation	NOUN	NN	Number=Sing	0	root	_	_
4	to	to	PART	TO	_	5	mark	_	_
5	employ	employ	VERB	VB	VerbForm=Inf	3	acl	_	_
6	such	such	ADJ	JJ	Degree=Pos	7	amod	_	_
7	headlines	headline	NOUN	NNS	Number=Plur	5	obj	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **employ** | to-infinitive |  | such headlines |  |  |  |  | vn hire-13.5.3 «NP V NP»: agent=Agent headline=Theme |

<!-- div src -->

**Text:** the tests of Mova's primary school, written for Mova (`world/data/school/`), as the course runner gave them to the student. **Trees:** Mova's own parse — the `en` model on the CPU, when the site is built — not checked by a teacher; they may be wrong. **Frames:** Mova's frames reader (`prag`), each text read on its own. Elamur Cosmic License.

<!-- /div -->

<!-- pn -->
- ← previous: [Cherry-picked clips and clickbait head…, exam 2](https://md.mova.elamur.ai/free/en/corpora/questions/politics/33-cherry-picked-clips-and-clickbait/e2/)
- next →: [Cherry-picked clips and clickbait head…, exam 4](https://md.mova.elamur.ai/free/en/corpora/questions/politics/33-cherry-picked-clips-and-clickbait/e4/)
- ↑ back to [Cherry-picked clips and clickbait headlines](https://md.mova.elamur.ai/free/en/corpora/questions/politics/33-cherry-picked-clips-and-clickbait/)