---
title: "Shampoo's clinically proven 70% shinier innit, it says so on the bo… — Adverts and "8 out of 10 cats" · tree and pragmatics
description: "Shampoo's clinically proven 70% shinier innit, it says so on the bottle." The small print: 12 people, compared with not washing. What do you say? Test 5 of lesson 176 «Adverts and "8 out of 10 cats"» of the world course of Mova's primary school, with the dependency tree and pragmatics of the questi
---

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# Test 5 · Adverts and "8 out of 10 cats"

<!-- .ven lang=en -->
"Shampoo's clinically proven 70% shinier innit, it says so on the bottle." The small print: 12 people, compared with not washing. What do you say?

<!-- .vintro -->
**Mova's choice:** option 1 · **The right answer:** option 1 · right ✓ · **Who acts:** innit, you · **What happens:** prove, say, compare, not wash · **To what, where:** shinier innit, bottle, small print · **Speech:** someone speaks here

<!-- .vabout -->
This is test 5 of lesson 176 «Adverts and "8 out of 10 cats"» of the world course of Mova's primary school. The page gives the question's syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause, then the 4 options as the student saw them, each with its tree and pragmatics. Every text is parsed by Mova itself. How the student answered it, with the score of every option and why: [the test at school](https://md.mova.elamur.ai/free/en/school-run/world/176-adverts-and-8-out-of-10-cats/#t5).

## The question {#question}

<!-- .note -->
*Sentence 1:* "Shampoo's clinically proven 70% shinier innit, it says so on the bottle."

```conllu
# sent_id = question:world:176-adverts-and-8-out-of-10-cats:t5:1
# text = "Shampoo's clinically proven 70% shinier innit, it says so on the bottle."
1	"	"	PUNCT	``	_	5	punct	_	SpaceAfter=No
2	Shampoo	Shampoo	PROPN	NNP	Number=Sing	5	nmod:poss	_	SpaceAfter=No
3	's	's	PART	POS	_	2	case	_	_
4	clinically	clinically	ADV	RB	_	5	advmod	_	_
5	proven	prove	VERB	VBN	Tense=Past|VerbForm=Part|Voice=Pass	0	root	_	_
6	70	70	NUM	CD	NumForm=Digit|NumType=Card	7	nummod	_	SpaceAfter=No
7	%	%	SYM	NN	Number=Sing	8	obl:unmarked	_	_
8	shinier	shiny	ADJ	JJR	Degree=Cmp	9	amod	_	_
9	innit	innit	NOUN	NN	Number=Sing	5	obj	_	SpaceAfter=No
10	,	,	PUNCT	,	_	12	punct	_	_
11	it	it	PRON	PRP	Case=Nom|Gender=Neut|Number=Sing|Person=3|PronType=Prs	12	nsubj	_	_
12	says	say	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	5	conj	_	_
13	so	so	ADV	RB	_	12	advmod	_	_
14	on	on	ADP	IN	_	16	case	_	_
15	the	the	DET	DT	Definite=Def|PronType=Art	16	det	_	_
16	bottle	bottle	NOUN	NN	Number=Sing	12	obl	_	SpaceAfter=No
17	.	.	PUNCT	.	_	5	punct	_	SpaceAfter=No
18	"	"	PUNCT	''	_	5	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **prove** *in a quote* | participle |  | shinier innit |  |  |  | clinically *property* | vn deduce-97.2 «NP V NP»: agent=Agent innit=Theme |
| 2 | **say** *speech: assert* *in a quote* | present | innit |  |  | the bottle |  |  | vn say-37.7-1-1 «NP V that S»: agent=Agent |

<!-- .note -->
One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.

<!-- .note -->
*Sentence 2:* The small print: 12 people, compared with not washing.

```conllu
# sent_id = question:world:176-adverts-and-8-out-of-10-cats:t5:2
# text = The small print: 12 people, compared with not washing.
1	The	the	DET	DT	Definite=Def|PronType=Art	3	det	_	_
2	small	small	ADJ	JJ	Degree=Pos	3	amod	_	_
3	print	print	NOUN	NN	Number=Sing	0	root	_	SpaceAfter=No
4	:	:	PUNCT	:	_	6	punct	_	_
5	12	12	NUM	CD	NumForm=Digit|NumType=Card	6	nummod	_	_
6	people	people	NOUN	NNS	Number=Plur	3	conj	_	SpaceAfter=No
7	,	,	PUNCT	,	_	8	punct	_	_
8	compared	compare	VERB	VBN	Tense=Past|VerbForm=Part|Voice=Pass	3	acl	_	_
9	with	with	SCONJ	IN	_	11	mark	_	_
10	not	not	PART	RB	Polarity=Neg	11	advmod	_	_
11	washing	wash	VERB	VBG	Tense=Pres|VerbForm=Part	8	advcl	_	SpaceAfter=No
12	.	.	PUNCT	.	_	3	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **compare** | participle |  | the small print and 12 people *not said here* |  |  |  |  | vn amalgamate-22.2-2 «NP V ADVP-Middle»: agent=Patient |
| 2 | **not** **wash** | gerund |  |  |  |  |  |  | vn floss-41.2.1 «NP V»: agent=Agent |

<!-- .note -->
*Sentence 3:* What do you say?

```conllu
# sent_id = question:world:176-adverts-and-8-out-of-10-cats:t5:3
# text = What do you say?
1	What	what	PRON	WP	PronType=Int	4	obj	_	_
2	do	do	AUX	VBP	Mood=Ind|Number=Sing|Person=2|Tense=Pres|VerbForm=Fin	4	aux	_	_
3	you	you	PRON	PRP	Case=Nom|Person=2|PronType=Prs	4	nsubj	_	_
4	say	say	VERB	VB	VerbForm=Inf	0	root	_	SpaceAfter=No
5	?	?	PUNCT	.	_	4	punct	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **say** *speech: assert* | present · do-support | you |  |  |  |  |  | vn say-37.7-1-1 «NP V NP.topic»: agent=Agent what=Topic |

## The options {#options}

### Option 1 · ← Mova's choice · ✓ the right answer {#o1}

<!-- .ven lang=en -->
It only beat not washing, so it proves almost nothing

```conllu
# sent_id = question:world:176-adverts-and-8-out-of-10-cats:t5:o1:1
# text = It only beat not washing, so it proves almost nothing
1	It	it	PRON	PRP	Case=Nom|Gender=Neut|Number=Sing|Person=3|PronType=Prs	3	nsubj	_	_
2	only	only	ADV	RB	_	3	advmod	_	_
3	beat	beat	VERB	VBP	Mood=Ind|Number=Sing|Person=2|Tense=Pres|VerbForm=Fin	0	root	_	_
4	not	not	PART	RB	Polarity=Neg	5	advmod	_	_
5	washing	wash	VERB	VBG	Tense=Pres|VerbForm=Part	3	advcl	_	SpaceAfter=No
6	,	,	PUNCT	,	_	9	punct	_	_
7	so	so	ADV	RB	_	9	advmod	_	_
8	it	it	PRON	PRP	Case=Nom|Gender=Neut|Number=Sing|Person=3|PronType=Prs	9	nsubj	_	_
9	proves	prove	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	3	parataxis	_	_
10	almost	almost	ADV	RB	_	11	advmod	_	_
11	nothing	nothing	PRON	NN	Number=Sing|PronType=Neg	9	obj	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **beat** | present | It |  |  |  |  |  | vn sound\_emission-43.2 «NP V»: agent=Theme |
| 2 | **not** **wash** | gerund |  |  |  |  |  |  | vn floss-41.2.1 «NP V»: agent=Agent |
| 3 | **prove** | present | it | nothing |  |  |  |  | vn deduce-97.2 «NP V NP»: agent=Agent nothing=Theme |

### Option 2 {#o2}

<!-- .ven lang=en -->
70% shinier means it works on 70% of people who use it

```conllu
# sent_id = question:world:176-adverts-and-8-out-of-10-cats:t5:o2:1
# text = 70% shinier means it works on 70% of people who use it
1	70	70	NUM	CD	NumForm=Digit|NumType=Card	2	nummod	_	SpaceAfter=No
2	%	%	SYM	NN	Number=Sing	4	nsubj	_	_
3	shinier	shiny	ADJ	JJR	Degree=Cmp	2	amod	_	_
4	means	mean	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
5	it	it	PRON	PRP	Case=Nom|Gender=Neut|Number=Sing|Person=3|PronType=Prs	6	nsubj	_	_
6	works	work	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	4	ccomp	_	_
7	on	on	ADP	IN	_	9	case	_	_
8	70	70	NUM	CD	NumForm=Digit|NumType=Card	9	nummod	_	SpaceAfter=No
9	%	%	SYM	NN	Number=Sing	6	obl	_	_
10	of	of	ADP	IN	_	11	case	_	_
11	people	people	NOUN	NNS	Number=Plur	9	nmod	_	_
12	who	who	PRON	WP	PronType=Rel	13	nsubj	_	_
13	use	use	VERB	VBP	Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin	11	acl:relcl	_	_
14	it	it	PRON	PRP	Case=Acc|Gender=Neut|Number=Sing|Person=3|PronType=Prs	13	obj	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **mean** | present |  |  |  |  |  |  | vn intend-61.2-1 «NP V S»: agent=Agent clause=Topic |
| 2 | **work** | present | it |  |  |  |  |  | vn employment-95.3 «NP V PP.theme»: agent=Agent on %=Theme |
| 3 | **use** | present | people | it |  |  |  |  | vn eat-39.1 «NP V NP»: agent=Agent it=Patient |

### Option 3 {#o3}

<!-- .ven lang=en -->
"Clinically proven" means it's the best shampoo

```conllu
# sent_id = question:world:176-adverts-and-8-out-of-10-cats:t5:o3:1
# text = "Clinically proven" means it's the best shampoo
1	"	"	PUNCT	``	_	3	punct	_	SpaceAfter=No
2	Clinically	clinically	ADV	RB	_	3	advmod	_	_
3	proven	prove	VERB	VBN	Tense=Past|VerbForm=Part|Voice=Pass	5	nsubj	_	SpaceAfter=No
4	"	"	PUNCT	''	_	3	punct	_	_
5	means	mean	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
6	it	it	PRON	PRP	Case=Nom|Gender=Neut|Number=Sing|Person=3|PronType=Prs	10	nsubj	_	SpaceAfter=No
7	's	be	AUX	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	10	cop	_	_
8	the	the	DET	DT	Definite=Def|PronType=Art	10	det	_	_
9	best	good	ADJ	JJS	Degree=Sup	10	amod	_	_
10	shampoo	shampoo	NOUN	NN	Number=Sing	5	ccomp	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **prove** *in a quote* | participle |  |  |  |  |  | clinically *property* | vn declare-29.4-1-1 «NP V what S\_INF»: agent=Agent |
| 2 | **mean** | present |  |  |  |  |  |  | vn intend-61.2-1 «NP V S»: agent=Agent |
| 3 | **is a** | present | it | the best shampoo |  |  |  |  | tree rules |

### Option 4 {#o4}

<!-- .ven lang=en -->
Twelve people is more than enough for any test

```conllu
# sent_id = question:world:176-adverts-and-8-out-of-10-cats:t5:o4:1
# text = Twelve people is more than enough for any test
1	Twelve	twelve	NUM	CD	NumForm=Word|NumType=Card	2	nummod	_	_
2	people	people	NOUN	NNS	Number=Plur	4	nsubj	_	_
3	is	be	AUX	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	4	cop	_	_
4	more	more	ADJ	JJR	Degree=Cmp	0	root	_	_
5	than	than	ADP	IN	_	6	case	_	_
6	enough	enough	ADJ	JJ	Degree=Pos	4	obl	_	_
7	for	for	ADP	IN	_	9	case	_	_
8	any	any	DET	DT	PronType=Ind	9	det	_	_
9	test	test	NOUN	NN	Number=Sing	4	obl	_	_
```

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **is** | present | Twelve people |  |  |  |  | than enough; for any test; more *property* | tree rules |

<!-- div src -->

**Text:** the tests of Mova's primary school, written for Mova (`world/data/school/`), as the course runner gave them to the student. **Trees:** Mova's own parse — the `en` model on the CPU, when the site is built — not checked by a teacher; they may be wrong. **Frames:** Mova's frames reader (`prag`), each text read on its own. Elamur Cosmic License.

<!-- /div -->

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