--- title: Design all around: logos, brands, packaging, fonts — a lesson of Mova's school · trees and pragmatics description: «Design all around: logos, brands, packaging, fonts», a lesson of the arts course of Mova's primary school, sentence by sentence with dependency trees and pragmatics. It begins: Almost everything you touch was designed by someone: the tick on your trainers, the font in your book, the crisp bag, the --- [Mova](https://md.mova.elamur.ai/free/en/) · [this page in HTML](https://mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/) [home](https://md.mova.elamur.ai/free/en/) / [corpora](https://md.mova.elamur.ai/free/en/corpora/) / [school](https://md.mova.elamur.ai/free/en/corpora/school/) / [Arts](https://md.mova.elamur.ai/free/en/corpora/school/arts/) / Design all around: logos, brands, pack… # Design all around: logos, brands, packaging, fonts Lesson 33 of the arts course of Mova's primary school: 13 sentences, each with its syntax tree and pragmatics. The lessons are written for Mova, and their agreed trees are part of Mova corpus 0.4 (CC BY-SA 4.0). How Mova does on its tests: [the lesson at school](https://md.mova.elamur.ai/free/en/school-run/arts/33-design-all-around-logos-brands-packaging-fonts/). - [0](https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/0/) — Almost everything you touch was designed by someone: the tick on your trainers, the font in your book, the crisp bag, the road signs and the chair you sit on. - [1](https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/1/) — A logo is a small symbol that stands for a company, and a good one is simple enough to recognise on a giant poster and on a tiny phone icon, in colour or in plain black. - [2](https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/2/) — Packaging is designed to sell: a shiny bottle can cost double while the shampoo inside is nearly the same, so smart shoppers read the label, not the box. - [3](https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/3/) — Some design stories grow bigger than the truth, like "red and yellow make you hungry" or "the apple bite is a computer joke", so it is worth checking what the designer actually said. - [4](https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/4/) — People say it their own way: "howay" in the North East means come on, "ya eejit" in Ireland is a cheeky "you idiot", "yeah nah" in Australia means no, and "chatting rubbish" means talking nonsense. - [5](https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/5/) — The Nike "swoosh" was designed in 1971 by a design student, Carolyn Davidson, who was reportedly paid 35 dollars; the logo became valuable because of the brand built around it. - [7](https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/7/) — Crisp bags are filled with a gas, usually nitrogen, that keeps crisps fresh and stops them crushing; how much air is fair is argued, and the weight on the bag is what you pay for. - [8](https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/8/) — Packaging and brand names add a lot to prices, and shop own brands, sold under the shop's own name and usually cheaper, sometimes have very similar contents to big brands. - [9](https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/9/) — Club and company logos are protected, so copying one closely for a team or shirt is not allowed, even with one letter changed; designing your own badge is the fair way. - [10](https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/10/) — A knock-off copies the look of a famous brand, sometimes with a tiny spelling change, and it is not the real brand. - [11](https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/11/) — British road signs were designed in the late 1950s and 1960s by Jock Kinneir and Margaret Calvert, who also designed the lettering, so drivers can read them in a second. - [14](https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/14/) — The designer of the Apple logo has said the bite was there so it looked like an apple and not a cherry; he has said the "byte" joke was not planned. - [15](https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/15/) — Good product design is about comfort, strength and use, and a high price can also come from brand and fashion. - ← previous: [Lego builds: instructions vs your own ideas](https://md.mova.elamur.ai/free/en/corpora/school/arts/32-lego-builds-instructions-vs-your-own-ideas/) - next →: [Buildings and architecture](https://md.mova.elamur.ai/free/en/corpora/school/arts/34-buildings-and-architecture/) - ↑ back to [Arts](https://md.mova.elamur.ai/free/en/corpora/school/arts/)