---
title: A knock-off copies the look of a famous brand, sometimes with a tiny… — Design all around: logos, brands, packaging, fonts · tree and pragmatics
description: A knock-off copies the look of a famous brand, sometimes with a tiny spelling change, and it is not the real brand. Who acts: knock off, off. A sentence of the lesson «Design all around: logos, brands, packaging, fonts» of the arts course of Mova's primary school with its dependency tree and the pra
---

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# Design all around: logos, brands, packaging, fonts, sentence 10

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A knock-off copies the look of a famous brand, sometimes with a tiny spelling change, and it is not the real brand.

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**Who acts:** knock off, off · **What happens:** copy, not be · **To what, where:** look, real brand

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This is a sentence of the lesson «Design all around: logos, brands, packaging, fonts» of the arts course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (knock off, off), what happens, when and where, as Mova's frames read it from the tree.

## The tree {#tree}

```conllu
# sent_id = school:arts:033-design-all-around-logos-brands-packaging-fonts.lesson:10
# text = A knock-off copies the look of a famous brand, sometimes with a tiny spelling change, and it is not the real brand.
# source = school lesson (ours)
# course = arts
# lesson = 033-design-all-around-logos-brands-packaging-fonts.lesson
# annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R6-punct-agree ×1
1	A	a	DET	DT	Definite=Ind|PronType=Art	4	det	_	_
2	knock	knock	NOUN	NN	Number=Sing	4	compound	_	_
3	-	-	PUNCT	HYPH	_	4	punct	_	Agree=R6-punct-agree|Haiku=2:punct
4	off	off	NOUN	NN	Number=Sing	5	nsubj	_	_
5	copies	copy	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
6	the	the	DET	DT	Definite=Def|PronType=Art	7	det	_	_
7	look	look	NOUN	NN	Number=Sing	5	obj	_	_
8	of	of	ADP	IN	_	11	case	_	_
9	a	a	DET	DT	Definite=Ind|PronType=Art	11	det	_	_
10	famous	famous	ADJ	JJ	Degree=Pos	11	amod	_	_
11	brand	brand	NOUN	NN	Number=Sing	7	nmod	_	_
12	,	,	PUNCT	,	_	18	punct	_	_
13	sometimes	sometimes	ADV	RB	PronType=Ind	18	advmod	_	_
14	with	with	ADP	IN	_	18	case	_	_
15	a	a	DET	DT	Definite=Ind|PronType=Art	18	det	_	_
16	tiny	tiny	ADJ	JJ	Degree=Pos	18	amod	_	_
17	spelling	spelling	NOUN	NN	Number=Sing	18	compound	_	_
18	change	change	NOUN	NN	Number=Sing	11	conj	_	_
19	,	,	PUNCT	,	_	26	punct	_	_
20	and	and	CCONJ	CC	_	26	cc	_	_
21	it	it	PRON	PRP	Case=Nom|Gender=Neut|Number=Sing|Person=3|PronType=Prs	26	nsubj	_	_
22	is	be	AUX	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	26	cop	_	_
23	not	not	PART	RB	Polarity=Neg	26	advmod	_	_
24	the	the	DET	DT	Definite=Def|PronType=Art	26	det	_	_
25	real	real	ADJ	JJ	Degree=Pos	26	amod	_	_
26	brand	brand	NOUN	NN	Number=Sing	5	conj	_	_
27	.	.	PUNCT	.	_	5	punct	_	_
```

## Pragmatics {#pragmatics}

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- form: statement
- act: assert
- voice: narrator
- polarity: none
- teacher: changed act=assert

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| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **copy** | present | a knock off | the look of a famous brand and a tiny spelling change |  |  |  |  | vn scribble-25.2 «NP V NP»: agent=Agent look=Theme |
| 2 | **not** **is a** | present | off | the real brand |  |  |  |  | tree rules |

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One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.

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**Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:arts:033-design-all-around-logos-brands-packaging-fonts.lesson:10`.

**The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R6-punct-agree ×1. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence.

See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/).

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- ← previous: [Design all around: logos, brands, pack…, 9](https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/9/)
- next →: [Design all around: logos, brands, pack…, 11](https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/11/)
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