--- title: British road signs were designed in the late 1950s and 1960s by Jock… — Design all around: logos, brands, packaging, fonts · tree and pragmatics description: British road signs were designed in the late 1950s and 1960s by Jock Kinneir and Margaret Calvert, who also designed the lettering, so drivers can read them in a second. Who acts: Jock Kinneir, Calvert, drivers. A sentence of the lesson «Design all around: logos, brands, packaging, fonts» of the art --- [Mova](https://md.mova.elamur.ai/free/en/) · [this page in HTML](https://mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/11/) [home](https://md.mova.elamur.ai/free/en/) / [corpora](https://md.mova.elamur.ai/free/en/corpora/) / [school](https://md.mova.elamur.ai/free/en/corpora/school/) / [Arts](https://md.mova.elamur.ai/free/en/corpora/school/arts/) / [Design all around: logos, brands, pack…](https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/) / 11 # Design all around: logos, brands, packaging, fonts, sentence 11 British road signs were designed in the late 1950s and 1960s by Jock Kinneir and Margaret Calvert, who also designed the lettering, so drivers can read them in a second. **Who acts:** Jock Kinneir, Calvert, drivers · **What happens:** design, read · **To what, where:** British road signs, late 1950s, lettering, signs This is a sentence of the lesson «Design all around: logos, brands, packaging, fonts» of the arts course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (Jock Kinneir, Calvert, drivers), what happens, when and where, as Mova's frames read it from the tree. ## The tree {#tree} ```conllu # sent_id = school:arts:033-design-all-around-logos-brands-packaging-fonts.lesson:11 # text = British road signs were designed in the late 1950s and 1960s by Jock Kinneir and Margaret Calvert, who also designed the lettering, so drivers can read them in a second. # source = school lesson (ours) # course = arts # lesson = 033-design-all-around-logos-brands-packaging-fonts.lesson # annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): no change 1 British British ADJ JJ Degree=Pos 3 amod _ _ 2 road road NOUN NN Number=Sing 3 compound _ _ 3 signs sign NOUN NNS Number=Plur 5 nsubj:pass _ _ 4 were be AUX VBD Mood=Ind|Number=Plur|Person=3|Tense=Past|VerbForm=Fin 5 aux:pass _ _ 5 designed design VERB VBN Tense=Past|VerbForm=Part|Voice=Pass 0 root _ _ 6 in in ADP IN _ 9 case _ _ 7 the the DET DT Definite=Def|PronType=Art 9 det _ _ 8 late late ADJ JJ Degree=Pos 9 amod _ _ 9 1950s 1950 NOUN NNS Number=Ptan|NumForm=Combi|NumType=Card 5 obl _ _ 10 and and CCONJ CC _ 11 cc _ _ 11 1960s 1960s NOUN NNS Number=Ptan|NumForm=Combi|NumType=Card 9 conj _ _ 12 by by ADP IN _ 14 case _ _ 13 Jock jock PROPN NNP Number=Sing 14 compound _ _ 14 Kinneir Kinneir PROPN NNP Number=Sing 5 obl:agent _ _ 15 and and CCONJ CC _ 16 cc _ _ 16 Margaret Margaret PROPN NNP Number=Sing 14 conj _ _ 17 Calvert Calvert PROPN NNP Number=Sing 16 flat _ _ 18 , , PUNCT , _ 21 punct _ _ 19 who who PRON WP PronType=Rel 21 nsubj _ _ 20 also also ADV RB _ 21 advmod _ _ 21 designed design VERB VBD Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin 17 acl:relcl _ _ 22 the the DET DT Definite=Def|PronType=Art 23 det _ _ 23 lettering lettering NOUN NN Number=Sing 21 obj _ _ 24 , , PUNCT , _ 28 punct _ _ 25 so so SCONJ IN _ 28 mark _ _ 26 drivers driver NOUN NNS Number=Plur 28 nsubj _ _ 27 can can AUX MD VerbForm=Fin 28 aux _ _ 28 read read VERB VB VerbForm=Inf 21 advcl _ _ 29 them they PRON PRP Case=Acc|Number=Plur|Person=3|PronType=Prs 28 obj _ _ 30 in in ADP IN _ 32 case _ _ 31 a a DET DT Definite=Ind|PronType=Art 32 det _ _ 32 second second ADJ JJ Degree=Pos|NumForm=Word|NumType=Ord 28 obl _ _ 33 . . PUNCT . _ 5 punct _ _ ``` ## Pragmatics {#pragmatics} No stored speech act for this sentence. | # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | **design** | past · passive | Jock Kinneir and Margaret | British road signs | | the late 1950s and 1960s | | | vn create-26.4-1-1 «NP V NP»: agent=Agent subject=Result | | 2 | **design** | past | Calvert | the lettering | | | | | vn create-26.4-1-1 «NP V NP»: agent=Agent lettering=Result | | 3 | **read** | can | drivers | signs *= sign* | | | | in a second | vn transfer\_mesg-37.1.1-1 «NP V NP»: agent=Agent they=Topic | One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree. **Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:arts:033-design-all-around-logos-brands-packaging-fonts.lesson:11`. **The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): no change. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence. See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/). - ← previous: [Design all around: logos, brands, pack…, 10](https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/10/) - next →: [Design all around: logos, brands, pack…, 14](https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/14/) - ↑ back to [the lesson](https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/)