--- title: The designer of the Apple logo has said the bite was there so it loo… — Design all around: logos, brands, packaging, fonts · tree and pragmatics description: The designer of the Apple logo has said the bite was there so it looked like an apple and not a cherry; he has said the "byte" joke was not planned. Who acts: designer, bite, logo. A sentence of the lesson «Design all around: logos, brands, packaging, fonts» of the arts course of Mova's primary scho --- [Mova](https://md.mova.elamur.ai/free/en/) · [this page in HTML](https://mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/14/) [home](https://md.mova.elamur.ai/free/en/) / [corpora](https://md.mova.elamur.ai/free/en/corpora/) / [school](https://md.mova.elamur.ai/free/en/corpora/school/) / [Arts](https://md.mova.elamur.ai/free/en/corpora/school/arts/) / [Design all around: logos, brands, pack…](https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/) / 14 # Design all around: logos, brands, packaging, fonts, sentence 14 The designer of the Apple logo has said the bite was there so it looked like an apple and not a cherry; he has said the "byte" joke was not planned. **Who acts:** designer, bite, logo · **What happens:** say, be, look, not plan · **To what, where:** byte joke · **Speech:** someone speaks here This is a sentence of the lesson «Design all around: logos, brands, packaging, fonts» of the arts course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (designer, bite, logo), what happens, when and where, as Mova's frames read it from the tree. ## The tree {#tree} ```conllu # sent_id = school:arts:033-design-all-around-logos-brands-packaging-fonts.lesson:14 # text = The designer of the Apple logo has said the bite was there so it looked like an apple and not a cherry; he has said the "byte" joke was not planned. # source = school lesson (ours) # course = arts # lesson = 033-design-all-around-logos-brands-packaging-fonts.lesson # annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R1-cc-next ×1, R7-rel-agree ×1 1 The the DET DT Definite=Def|PronType=Art 2 det _ _ 2 designer designer NOUN NN Number=Sing 8 nsubj _ _ 3 of of ADP IN _ 6 case _ _ 4 the the DET DT Definite=Def|PronType=Art 6 det _ _ 5 Apple Apple PROPN NNP Number=Sing 6 compound _ _ 6 logo logo NOUN NN Number=Sing 2 nmod _ _ 7 has have AUX VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 8 aux _ _ 8 said say VERB VBN Tense=Past|VerbForm=Part 0 root _ _ 9 the the DET DT Definite=Def|PronType=Art 10 det _ _ 10 bite bite NOUN NN Number=Sing 12 nsubj _ _ 11 was be AUX VBD Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin 12 cop _ _ 12 there there ADV RB PronType=Dem 8 ccomp _ _ 13 so so ADV RB _ 15 advmod _ _ 14 it it PRON PRP Case=Nom|Gender=Neut|Number=Sing|Person=3|PronType=Prs 15 nsubj _ _ 15 looked look VERB VBD Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin 12 advcl _ _ 16 like like ADP IN _ 18 case _ _ 17 an a DET DT Definite=Ind|PronType=Art 18 det _ _ 18 apple apple NOUN NN Number=Sing 15 obl _ _ 19 and and CCONJ CC _ 22 cc _ Agree=R1-cc-next|Haiku=18:cc 20 not not PART RB Polarity=Neg 22 advmod _ _ 21 a a DET DT Definite=Ind|PronType=Art 22 det _ _ 22 cherry cherry NOUN NN Number=Sing 18 conj _ _ 23 ; ; PUNCT , _ 26 punct _ _ 24 he he PRON PRP Case=Nom|Gender=Masc|Number=Sing|Person=3|PronType=Prs 26 nsubj _ _ 25 has have AUX VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 26 aux _ _ 26 said say VERB VBN Tense=Past|VerbForm=Part 8 parataxis _ Agree=R7-rel-agree|Haiku=8:conj 27 the the DET DT Definite=Def|PronType=Art 31 det _ _ 28 " " PUNCT `` _ 29 punct _ _ 29 byte byte NOUN NN Number=Sing 31 compound _ _ 30 " " PUNCT '' _ 29 punct _ _ 31 joke joke NOUN NN Number=Sing 34 nsubj:pass _ _ 32 was be AUX VBD Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin 34 aux:pass _ _ 33 not not PART RB Polarity=Neg 34 advmod _ _ 34 planned plan VERB VBN Tense=Past|VerbForm=Part|Voice=Pass 26 ccomp _ _ 35 . . PUNCT . _ 8 punct _ _ ``` ## Pragmatics {#pragmatics} No stored speech act for this sentence. | # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | **say** *speech: assert* | present · perfect | the designer of the Apple logo | | | | | | vn say-37.7-1-1 «NP V that S»: agent=Agent | | 2 | **is** | past | the bite | | | | | there *property* | tree rules | | 3 | **look** | past | logo | | | | | like a apple and a cherry | vn stimulus\_subject-30.4 «NP V PP.attribute»: agent=Stimulus | | 4 | **say** *speech: assert* | present · perfect | designer | | | | | | vn say-37.7-1-1 «NP V that S»: agent=Agent clause=Topic | | 5 | **not** **plan** | past · passive | | the byte joke | | | | | vn intend-61.2-1-1 «NP V NP»: subject=Topic | One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree. **Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:arts:033-design-all-around-logos-brands-packaging-fonts.lesson:14`. **The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R1-cc-next ×1, R7-rel-agree ×1. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence. See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/). - ← previous: [Design all around: logos, brands, pack…, 11](https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/11/) - next →: [Design all around: logos, brands, pack…, 15](https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/15/) - ↑ back to [the lesson](https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/)