---
title: Good product design is about comfort, strength and use, and a high p… — Design all around: logos, brands, packaging, fonts · tree and pragmatics
description: Good product design is about comfort, strength and use, and a high price can also come from brand and fashion. Who acts: Good product design, high price. A sentence of the lesson «Design all around: logos, brands, packaging, fonts» of the arts course of Mova's primary school with its dependency tree
---

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# Design all around: logos, brands, packaging, fonts, sentence 15

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Good product design is about comfort, strength and use, and a high price can also come from brand and fashion.

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**Who acts:** Good product design, high price · **What happens:** be, come · **To what, where:** brand

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This is a sentence of the lesson «Design all around: logos, brands, packaging, fonts» of the arts course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (Good product design, high price), what happens, when and where, as Mova's frames read it from the tree.

## The tree {#tree}

```conllu
# sent_id = school:arts:033-design-all-around-logos-brands-packaging-fonts.lesson:15
# text = Good product design is about comfort, strength and use, and a high price can also come from brand and fashion.
# source = school lesson (ours)
# course = arts
# lesson = 033-design-all-around-logos-brands-packaging-fonts.lesson
# annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R1-cc-next ×1, R3-conj-first ×1
1	Good	good	ADJ	JJ	Degree=Pos	3	amod	_	_
2	product	product	NOUN	NN	Number=Sing	3	compound	_	_
3	design	design	NOUN	NN	Number=Sing	6	nsubj	_	_
4	is	be	AUX	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	6	cop	_	_
5	about	about	ADP	IN	_	6	case	_	_
6	comfort	comfort	NOUN	NN	Number=Sing	0	root	_	_
7	,	,	PUNCT	,	_	8	punct	_	_
8	strength	strength	NOUN	NN	Number=Sing	6	conj	_	_
9	and	and	CCONJ	CC	_	10	cc	_	Agree=R1-cc-next|Haiku=8:cc
10	use	use	NOUN	NN	Number=Sing	6	conj	_	Agree=R3-conj-first|Haiku=8:conj
11	,	,	PUNCT	,	_	18	punct	_	_
12	and	and	CCONJ	CC	_	18	cc	_	_
13	a	a	DET	DT	Definite=Ind|PronType=Art	15	det	_	_
14	high	high	ADJ	JJ	Degree=Pos	15	amod	_	_
15	price	price	NOUN	NN	Number=Sing	18	nsubj	_	_
16	can	can	AUX	MD	VerbForm=Fin	18	aux	_	_
17	also	also	ADV	RB	_	18	advmod	_	_
18	come	come	VERB	VB	VerbForm=Inf	6	conj	_	_
19	from	from	ADP	IN	_	20	case	_	_
20	brand	brand	NOUN	NN	Number=Sing	18	obl	_	_
21	and	and	CCONJ	CC	_	22	cc	_	_
22	fashion	fashion	NOUN	NN	Number=Sing	20	conj	_	_
23	.	.	PUNCT	.	_	6	punct	_	_
```

## Pragmatics {#pragmatics}

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- form: statement
- act: assert
- voice: narrator
- polarity: pos
- teacher: kept the draft

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| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **is** | present | Good product design |  |  |  |  | about comfort and strength and use | tree rules |
| 2 | **come** | can | a high price |  |  | brand and fashion |  |  | vn escape-51.1-1 «NP V PP.initial\_location»: agent=Theme from brand=Initial\_Location |

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One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.

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**Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:arts:033-design-all-around-logos-brands-packaging-fonts.lesson:15`.

**The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R1-cc-next ×1, R3-conj-first ×1. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence.

See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/).

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- ← previous: [Design all around: logos, brands, pack…, 14](https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/14/)
- next →: [Buildings and architecture, 0](https://md.mova.elamur.ai/free/en/corpora/school/arts/34-buildings-and-architecture/0/)
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