--- title: Packaging is designed to sell: a shiny bottle can cost double while… — Design all around: logos, brands, packaging, fonts · tree and pragmatics description: Packaging is designed to sell: a shiny bottle can cost double while the shampoo inside is nearly the same, so smart shoppers read the label, not the box. Who acts: shiny bottle, shampoo, smart shoppers. A sentence of the lesson «Design all around: logos, brands, packaging, fonts» of the arts course --- [Mova](https://md.mova.elamur.ai/free/en/) · [this page in HTML](https://mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/2/) [home](https://md.mova.elamur.ai/free/en/) / [corpora](https://md.mova.elamur.ai/free/en/corpora/) / [school](https://md.mova.elamur.ai/free/en/corpora/school/) / [Arts](https://md.mova.elamur.ai/free/en/corpora/school/arts/) / [Design all around: logos, brands, pack…](https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/) / 2 # Design all around: logos, brands, packaging, fonts, sentence 2 Packaging is designed to sell: a shiny bottle can cost double while the shampoo inside is nearly the same, so smart shoppers read the label, not the box. **Who acts:** shiny bottle, shampoo, smart shoppers · **What happens:** design, sell, cost, be, read · **To what, where:** Packaging, double, label This is a sentence of the lesson «Design all around: logos, brands, packaging, fonts» of the arts course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (shiny bottle, shampoo, smart shoppers), what happens, when and where, as Mova's frames read it from the tree. ## The tree {#tree} ```conllu # sent_id = school:arts:033-design-all-around-logos-brands-packaging-fonts.lesson:2 # text = Packaging is designed to sell: a shiny bottle can cost double while the shampoo inside is nearly the same, so smart shoppers read the label, not the box. # source = school lesson (ours) # course = arts # lesson = 033-design-all-around-logos-brands-packaging-fonts.lesson # annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R7-rel-agree ×1 1 Packaging package NOUN NN Number=Sing 3 nsubj:pass _ _ 2 is be AUX VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 3 aux:pass _ _ 3 designed design VERB VBN Tense=Past|VerbForm=Part|Voice=Pass 0 root _ _ 4 to to PART TO _ 5 mark _ _ 5 sell sell VERB VB VerbForm=Inf 3 xcomp _ Agree=R7-rel-agree|Haiku=3:advcl 6 : : PUNCT : _ 3 punct _ _ 7 a a DET DT Definite=Ind|PronType=Art 9 det _ _ 8 shiny shiny ADJ JJ Degree=Pos 9 amod _ _ 9 bottle bottle NOUN NN Number=Sing 11 nsubj _ _ 10 can can AUX MD VerbForm=Fin 11 aux _ _ 11 cost cost VERB VB VerbForm=Inf 5 conj _ _ 12 double double ADJ JJ Degree=Pos 11 obj _ _ 13 while while SCONJ IN _ 20 mark _ _ 14 the the DET DT Definite=Def|PronType=Art 15 det _ _ 15 shampoo shampoo NOUN NN Number=Sing 20 nsubj _ _ 16 inside inside ADV RB _ 15 advmod _ _ 17 is be AUX VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 20 cop _ _ 18 nearly nearly ADV RB _ 20 advmod _ _ 19 the the DET DT Definite=Def|PronType=Art 20 det _ _ 20 same same ADJ JJ Degree=Pos 11 advcl _ _ 21 , , PUNCT , _ 25 punct _ _ 22 so so ADV RB _ 25 advmod _ _ 23 smart smart ADJ JJ Degree=Pos 24 amod _ _ 24 shoppers shopper NOUN NNS Number=Plur 25 nsubj _ _ 25 read read VERB VBP Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin 11 conj _ _ 26 the the DET DT Definite=Def|PronType=Art 27 det _ _ 27 label label NOUN NN Number=Sing 25 obj _ _ 28 , , PUNCT , _ 31 punct _ _ 29 not not PART RB Polarity=Neg 31 advmod _ _ 30 the the DET DT Definite=Def|PronType=Art 31 det _ _ 31 box box NOUN NN Number=Sing 27 conj _ _ 32 . . PUNCT . _ 3 punct _ _ ``` ## Pragmatics {#pragmatics} No stored speech act for this sentence. | # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | **design** | present · passive | | Packaging | | | | | tree rules | | 2 | **sell** | to-infinitive | | | | | | | vn give-13.1-1 «NP V PP.recipient»: agent=Agent | | 3 | **cost** | can | a shiny bottle | double | | | | | vn cost-54.2 «NP V NP.value»: agent=Theme double=Value | | 4 | **is** | present | the shampoo | | | | | nearly, same *property* | tree rules | | 5 | **read** | present | smart shoppers | the label and the box | | | | | vn transfer\_mesg-37.1.1-1 «NP V NP»: agent=Agent label=Topic | One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree. **Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:arts:033-design-all-around-logos-brands-packaging-fonts.lesson:2`. **The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R7-rel-agree ×1. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence. See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/). - ← previous: [Design all around: logos, brands, pack…, 1](https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/1/) - next →: [Design all around: logos, brands, pack…, 3](https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/3/) - ↑ back to [the lesson](https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/)