---
title: Some design stories grow bigger than the truth, like "red and yellow… — Design all around: logos, brands, packaging, fonts · tree and pragmatics
description: Some design stories grow bigger than the truth, like "red and yellow make you hungry" or "the apple bite is a computer joke", so it is worth checking what the designer actually said. Who acts: design stories, red, apple bite, checking. A sentence of the lesson «Design all around: logos, brands, pack
---

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# Design all around: logos, brands, packaging, fonts, sentence 3

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Some design stories grow bigger than the truth, like "red and yellow make you hungry" or "the apple bite is a computer joke", so it is worth checking what the designer actually said.

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**Who acts:** design stories, red, apple bite, checking, designer · **What happens:** grow, make, be, check, say · **To what, where:** you, computer joke · **Speech:** someone speaks here

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This is a sentence of the lesson «Design all around: logos, brands, packaging, fonts» of the arts course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (design stories, red, apple bite, checking), what happens, when and where, as Mova's frames read it from the tree.

## The tree {#tree}

```conllu
# sent_id = school:arts:033-design-all-around-logos-brands-packaging-fonts.lesson:3
# text = Some design stories grow bigger than the truth, like "red and yellow make you hungry" or "the apple bite is a computer joke", so it is worth checking what the designer actually said.
# source = school lesson (ours)
# course = arts
# lesson = 033-design-all-around-logos-brands-packaging-fonts.lesson
# annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R6-punct-agree ×1, R7-rel-agree ×5
1	Some	some	DET	DT	PronType=Ind	3	det	_	_
2	design	design	NOUN	NN	Number=Sing	3	compound	_	_
3	stories	story	NOUN	NNS	Number=Plur	4	nsubj	_	_
4	grow	grow	VERB	VBP	Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
5	bigger	big	ADJ	JJR	Degree=Cmp	4	xcomp	_	Agree=R7-rel-agree|Haiku=4:advcl
6	than	than	ADP	IN	_	8	case	_	_
7	the	the	DET	DT	Definite=Def|PronType=Art	8	det	_	_
8	truth	truth	NOUN	NN	Number=Sing	5	obl	_	_
9	,	,	PUNCT	,	_	15	punct	_	_
10	like	like	ADP	IN	_	15	mark	_	Agree=R7-rel-agree|Haiku=15:discourse
11	"	"	PUNCT	``	_	15	punct	_	Agree=R6-punct-agree|Haiku=12:punct
12	red	red	ADJ	JJ	Degree=Pos	15	nsubj	_	_
13	and	and	CCONJ	CC	_	14	cc	_	_
14	yellow	yellow	ADJ	JJ	Degree=Pos	12	conj	_	_
15	make	make	VERB	VBP	Mood=Ind|Number=Sing|Person=2|Tense=Pres|VerbForm=Fin	4	conj	_	_
16	you	you	PRON	PRP	Case=Acc|Person=2|PronType=Prs	15	obj	_	_
17	hungry	hungry	ADJ	JJ	Degree=Pos	15	xcomp	_	_
18	"	"	PUNCT	``	_	27	punct	_	_
19	or	or	CCONJ	CC	_	27	cc	_	_
20	"	"	PUNCT	``	_	27	punct	_	_
21	the	the	DET	DT	Definite=Def|PronType=Art	23	det	_	_
22	apple	apple	NOUN	NN	Number=Sing	23	compound	_	_
23	bite	bite	NOUN	NN	Number=Sing	27	nsubj	_	_
24	is	be	AUX	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	27	cop	_	_
25	a	a	DET	DT	Definite=Ind|PronType=Art	27	det	_	_
26	computer	computer	NOUN	NN	Number=Sing	27	compound	_	_
27	joke	joke	NOUN	NN	Number=Sing	17	obl	_	_
28	"	"	PUNCT	''	_	27	punct	_	_
29	,	,	PUNCT	,	_	33	punct	_	_
30	so	so	ADV	RB	_	33	advmod	_	_
31	it	it	PRON	PRP	Case=Nom|Gender=Neut|Number=Sing|Person=3|PronType=Prs	33	expl	_	Agree=R7-rel-agree|Haiku=33:nsubj
32	is	be	AUX	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	33	cop	_	_
33	worth	worth	ADJ	JJ	Degree=Pos	4	parataxis	_	Agree=R7-rel-agree|Haiku=4:conj
34	checking	check	VERB	VBG	VerbForm=Ger	33	csubj	_	Agree=R7-rel-agree|Haiku=33:xcomp
35	what	what	PRON	WP	PronType=Int	39	obj	_	_
36	the	the	DET	DT	Definite=Def|PronType=Art	37	det	_	_
37	designer	designer	NOUN	NN	Number=Sing	39	nsubj	_	_
38	actually	actually	ADV	RB	_	39	advmod	_	_
39	said	say	VERB	VBD	Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin	34	ccomp	_	_
40	.	.	PUNCT	.	_	4	punct	_	_
```

## Pragmatics {#pragmatics}

<!-- .note -->
No stored speech act for this sentence.

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **grow** | present | some design stories |  |  |  |  | big *property* | vn appear-48.1.1 «NP V»: agent=Theme |
| 2 | **make** *in a quote* | present | red | you |  |  |  | hungry *property* | vn build-26.1-1 «NP.asset V NP»: agent=Asset you=Product |
| 3 | **is a** *in a quote* | present | the apple bite | a computer joke |  |  |  |  | tree rules |
| 4 | **is** | present | checking |  |  |  |  | worth *property* | tree rules |
| 5 | **check** | gerund |  |  |  |  |  |  | tree rules |
| 6 | **say** *speech: assert* | past | the designer |  |  |  |  | actually *property* | vn say-37.7-1-1 «NP V NP.topic»: agent=Agent what=Topic |

<!-- .note -->
One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.

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**Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:arts:033-design-all-around-logos-brands-packaging-fonts.lesson:3`.

**The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R6-punct-agree ×1, R7-rel-agree ×5. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence.

See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/).

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