--- title: The Nike "swoosh" was designed in 1971 by a design student, Carolyn… — Design all around: logos, brands, packaging, fonts · tree and pragmatics description: The Nike "swoosh" was designed in 1971 by a design student, Carolyn Davidson, who was reportedly paid 35 dollars; the logo became valuable because of the brand built around it. Who acts: design student, logo. A sentence of the lesson «Design all around: logos, brands, packaging, fonts» of the arts c --- [Mova](https://md.mova.elamur.ai/free/en/) · [this page in HTML](https://mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/5/) [home](https://md.mova.elamur.ai/free/en/) / [corpora](https://md.mova.elamur.ai/free/en/corpora/) / [school](https://md.mova.elamur.ai/free/en/corpora/school/) / [Arts](https://md.mova.elamur.ai/free/en/corpora/school/arts/) / [Design all around: logos, brands, pack…](https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/) / 5 # Design all around: logos, brands, packaging, fonts, sentence 5 The Nike "swoosh" was designed in 1971 by a design student, Carolyn Davidson, who was reportedly paid 35 dollars; the logo became valuable because of the brand built around it. **Who acts:** design student, logo · **What happens:** design, pay, become, build · **To what, where:** Nike swoosh, 1971, design student, brand, logo This is a sentence of the lesson «Design all around: logos, brands, packaging, fonts» of the arts course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (design student, logo), what happens, when and where, as Mova's frames read it from the tree. ## The tree {#tree} ```conllu # sent_id = school:arts:033-design-all-around-logos-brands-packaging-fonts.lesson:5 # text = The Nike "swoosh" was designed in 1971 by a design student, Carolyn Davidson, who was reportedly paid 35 dollars; the logo became valuable because of the brand built around it. # source = school lesson (ours) # course = arts # lesson = 033-design-all-around-logos-brands-packaging-fonts.lesson # annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R5-strong ×4, R7-rel-agree ×1 1 The the DET DT Definite=Def|PronType=Art 4 det _ Agree=R5-strong|Haiku=2:det 2 Nike nike PROPN NNP Number=Sing 4 compound _ Agree=R5-strong|Haiku=7:nsubj:pass|HaikuPos=NOUN:NN:Number=Sing 3 " " PUNCT `` _ 4 punct _ _ 4 swoosh swoosh NOUN NN Number=Sing 7 nsubj:pass _ Agree=R5-strong|Haiku=2:appos 5 " " PUNCT '' _ 4 punct _ _ 6 was be AUX VBD Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin 7 aux:pass _ _ 7 designed design VERB VBN Tense=Past|VerbForm=Part|Voice=Pass 0 root _ _ 8 in in ADP IN _ 9 case _ _ 9 1971 1971 NUM CD NumForm=Digit|NumType=Card 7 obl _ _ 10 by by ADP IN _ 13 case _ _ 11 a a DET DT Definite=Ind|PronType=Art 13 det _ _ 12 design design NOUN NN Number=Sing 13 compound _ _ 13 student student NOUN NN Number=Sing 7 obl:agent _ _ 14 , , PUNCT , _ 15 punct _ _ 15 Carolyn Carolyn PROPN NNP Number=Sing 13 appos _ _ 16 Davidson Davidson PROPN NNP Number=Sing 15 flat _ _ 17 , , PUNCT , _ 21 punct _ _ 18 who who PRON WP PronType=Rel 21 nsubj:pass _ _ 19 was be AUX VBD Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin 21 aux:pass _ _ 20 reportedly reportedly ADV RB _ 21 advmod _ _ 21 paid pay VERB VBN Tense=Past|VerbForm=Part|Voice=Pass 13 acl:relcl _ Agree=R5-strong|Haiku=15:acl:relcl 22 35 35 NUM CD NumForm=Digit|NumType=Card 23 nummod _ _ 23 dollars dollar NOUN NNS Number=Plur 21 obj _ _ 24 ; ; PUNCT : _ 27 punct _ _ 25 the the DET DT Definite=Def|PronType=Art 26 det _ _ 26 logo logo NOUN NN Number=Sing 27 nsubj _ _ 27 became become VERB VBD Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin 7 parataxis _ Agree=R7-rel-agree|Haiku=7:conj 28 valuable valuable ADJ JJ Degree=Pos 27 xcomp _ _ 29 because because ADP IN ExtPos=ADP 32 case _ _ 30 of of ADP IN _ 29 fixed _ _ 31 the the DET DT Definite=Def|PronType=Art 32 det _ _ 32 brand brand NOUN NN Number=Sing 27 obl _ _ 33 built build VERB VBN Tense=Past|VerbForm=Part|Voice=Pass 32 acl _ _ 34 around around ADP IN _ 35 case _ _ 35 it it PRON PRP Case=Acc|Gender=Neut|Number=Sing|Person=3|PronType=Prs 33 obl _ _ 36 . . PUNCT . _ 7 punct _ _ ``` ## Pragmatics {#pragmatics} No stored speech act for this sentence. | # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | **design** | past · passive | a design student | the Nike swoosh | | 1971 | | | vn create-26.4-1-1 «NP V NP»: agent=Agent subject=Result | | 2 | **pay** | past · passive | | a design student | | | | reportedly *property* | vn pay-68-1 «NP V NP NP»: subject=Recipient dollar=Asset | | 3 | **become** | past | the logo | | | | | because the brand; valuable *property* | vn become-109.1-1-1 «NP V PP.attribute»: agent=Patient | | 4 | **build** | participle | | the brand *not said here* | | logo | | | vn calibratable\_cos-45.6.1 «NP.attribute V»: agent=Attribute | One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree. **Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:arts:033-design-all-around-logos-brands-packaging-fonts.lesson:5`. **The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R5-strong ×4, R7-rel-agree ×1. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence. See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/). - ← previous: [Design all around: logos, brands, pack…, 4](https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/4/) - next →: [Design all around: logos, brands, pack…, 7](https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/7/) - ↑ back to [the lesson](https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/)