--- title: Packaging and brand names add a lot to prices, and shop own brands,… — Design all around: logos, brands, packaging, fonts · tree and pragmatics description: Packaging and brand names add a lot to prices, and shop own brands, sold under the shop's own name and usually cheaper, sometimes have very similar contents to big brands. Who acts: Packaging, shop own brands, shop. A sentence of the lesson «Design all around: logos, brands, packaging, fonts» of the --- [Mova](https://md.mova.elamur.ai/free/en/) · [this page in HTML](https://mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/8/) [home](https://md.mova.elamur.ai/free/en/) / [corpora](https://md.mova.elamur.ai/free/en/corpora/) / [school](https://md.mova.elamur.ai/free/en/corpora/school/) / [Arts](https://md.mova.elamur.ai/free/en/corpora/school/arts/) / [Design all around: logos, brands, pack…](https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/) / 8 # Design all around: logos, brands, packaging, fonts, sentence 8 Packaging and brand names add a lot to prices, and shop own brands, sold under the shop's own name and usually cheaper, sometimes have very similar contents to big brands. **Who acts:** Packaging, shop own brands, shop · **What happens:** add, sell, have, name · **To what, where:** lot, shop own brands, own name, similar contents This is a sentence of the lesson «Design all around: logos, brands, packaging, fonts» of the arts course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (Packaging, shop own brands, shop), what happens, when and where, as Mova's frames read it from the tree. ## The tree {#tree} ```conllu # sent_id = school:arts:033-design-all-around-logos-brands-packaging-fonts.lesson:8 # text = Packaging and brand names add a lot to prices, and shop own brands, sold under the shop's own name and usually cheaper, sometimes have very similar contents to big brands. # source = school lesson (ours) # course = arts # lesson = 033-design-all-around-logos-brands-packaging-fonts.lesson # annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R2-punct-next ×1 1 Packaging package NOUN NN Number=Sing 5 nsubj _ _ 2 and and CCONJ CC _ 5 cc _ _ 3 brand brand NOUN NN Number=Sing 4 compound _ _ 4 names name NOUN NNS Number=Plur 1 conj _ _ 5 add add VERB VBP Mood=Ind|Number=Sing|Person=1|Tense=Pres|VerbForm=Fin 0 root _ _ 6 a a DET DT Definite=Ind|PronType=Art 7 det _ _ 7 lot lot NOUN NN Number=Sing 5 obj _ _ 8 to to ADP IN _ 9 case _ _ 9 prices price NOUN NNS Number=Plur 5 obl _ _ 10 , , PUNCT , _ 28 punct _ Agree=R2-punct-next|Haiku=5:punct 11 and and CCONJ CC _ 28 cc _ _ 12 shop shop NOUN NN Number=Sing 14 compound _ _ 13 own own ADJ JJ Degree=Pos 14 amod _ _ 14 brands brand NOUN NNS Number=Plur 28 nsubj _ _ 15 , , PUNCT , _ 16 punct _ _ 16 sold sell VERB VBN Tense=Past|VerbForm=Part|Voice=Pass 14 acl _ _ 17 under under ADP IN _ 22 case _ _ 18 the the DET DT Definite=Def|PronType=Art 19 det _ _ 19 shop shop NOUN NN Number=Sing 22 nmod:poss _ _ 20 's 's PART POS _ 19 case _ _ 21 own own ADJ JJ Degree=Pos 22 amod _ _ 22 name name NOUN NN Number=Sing 16 obl _ _ 23 and and CCONJ CC _ 25 cc _ _ 24 usually usually ADV RB _ 25 advmod _ _ 25 cheaper cheap ADJ JJR Degree=Cmp 22 conj _ _ 26 , , PUNCT , _ 28 punct _ _ 27 sometimes sometimes ADV RB PronType=Ind 28 advmod _ _ 28 have have VERB VBP Mood=Ind|Number=Sing|Person=1|Tense=Pres|VerbForm=Fin 5 conj _ _ 29 very very ADV RB _ 30 advmod _ _ 30 similar similar ADJ JJ Degree=Pos 31 amod _ _ 31 contents contents NOUN NNS Number=Ptan 28 obj _ _ 32 to to ADP IN _ 34 case _ _ 33 big big ADJ JJ Degree=Pos 34 amod _ _ 34 brands brand NOUN NNS Number=Plur 31 nmod _ _ 35 . . PUNCT . _ 5 punct _ _ ``` ## Pragmatics {#pragmatics} No stored speech act for this sentence. | # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | **add** *speech: assert* | present | Packaging and brand names | a lot | | | | to prices | vn mix-22.1-2 «NP V NP PP.co-patient»: agent=Agent lot=Patient to price=Co-Patient | | 2 | **sell** | participle | | shop own brands *not said here* | | the shop's own name | | | vn give-13.1-1 «NP V PP.recipient»: agent=Agent | | 3 | **have** | present | shop own brands | similar contents | | | | to big brands; sometimes *property* | vn birth-28.2-1 «NP V NP»: agent=Agent contents=Patient | | 4 | **name** | | the shop | | | | | | nom name «communication transitive»: poss=agent | One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree. **Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:arts:033-design-all-around-logos-brands-packaging-fonts.lesson:8`. **The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R2-punct-next ×1. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence. See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/). - ← previous: [Design all around: logos, brands, pack…, 7](https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/7/) - next →: [Design all around: logos, brands, pack…, 9](https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/9/) - ↑ back to [the lesson](https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/)