---
title: Job titles and adverts are full of soft words, because people want t… — Soft words for hard things: work, firing and the… · tree and pragmatics
description: Job titles and adverts are full of soft words, because people want their work to sound grand and sellers want their goods to sound better than they are. Who acts: Job titles, people, work, sellers. A sentence of the lesson «Soft words for hard things: work, firing and the economy and business and ad
---

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# Soft words for hard things: work, firing and the economy and business and advertising, sentence 0

<!-- .ven lang=en -->
Job titles and adverts are full of soft words, because people want their work to sound grand and sellers want their goods to sound better than they are.

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**Who acts:** Job titles, people, work, sellers, goods · **What happens:** be, want, sound, work · **To what, where:** work, goods

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This is a sentence of the lesson «Soft words for hard things: work, firing and the economy and business and advertising» of the euphemisms course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (Job titles, people, work, sellers), what happens, when and where, as Mova's frames read it from the tree.

## The tree {#tree}

```conllu
# sent_id = school:euphemisms:022-jobs-shops-and-estate-agents.lesson:0
# text = Job titles and adverts are full of soft words, because people want their work to sound grand and sellers want their goods to sound better than they are.
# source = school lesson (ours)
# course = euphemisms
# lesson = 022-jobs-shops-and-estate-agents.lesson
# annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): no change
1	Job	job	NOUN	NN	Number=Sing	2	compound	_	_
2	titles	title	NOUN	NNS	Number=Plur	6	nsubj	_	_
3	and	and	CCONJ	CC	_	4	cc	_	_
4	adverts	advert	NOUN	NNS	Number=Plur	2	conj	_	_
5	are	be	AUX	VBP	Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin	6	cop	_	_
6	full	full	ADJ	JJ	Degree=Pos	0	root	_	_
7	of	of	ADP	IN	_	9	case	_	_
8	soft	soft	ADJ	JJ	Degree=Pos	9	amod	_	_
9	words	word	NOUN	NNS	Number=Plur	6	obl	_	_
10	,	,	PUNCT	,	_	13	punct	_	_
11	because	because	SCONJ	IN	_	13	mark	_	_
12	people	people	NOUN	NNS	Number=Plur	13	nsubj	_	_
13	want	want	VERB	VBP	Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin	6	advcl	_	_
14	their	their	PRON	PRP$	Case=Gen|Number=Plur|Person=3|Poss=Yes|PronType=Prs	15	nmod:poss	_	_
15	work	work	NOUN	NN	Number=Sing	13	obj	_	_
16	to	to	PART	TO	_	17	mark	_	_
17	sound	sound	VERB	VB	VerbForm=Inf	13	xcomp	_	_
18	grand	grand	ADJ	JJ	Degree=Pos	17	xcomp	_	_
19	and	and	CCONJ	CC	_	21	cc	_	_
20	sellers	seller	NOUN	NNS	Number=Plur	21	nsubj	_	_
21	want	want	VERB	VBP	Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin	13	conj	_	_
22	their	their	PRON	PRP$	Case=Gen|Number=Plur|Person=3|Poss=Yes|PronType=Prs	23	nmod:poss	_	_
23	goods	goods	NOUN	NNS	Number=Ptan	21	obj	_	_
24	to	to	PART	TO	_	25	mark	_	_
25	sound	sound	VERB	VB	VerbForm=Inf	21	xcomp	_	_
26	better	good	ADJ	JJR	Degree=Cmp	25	xcomp	_	_
27	than	than	SCONJ	IN	_	29	mark	_	_
28	they	they	PRON	PRP	Case=Nom|Number=Plur|Person=3|PronType=Prs	29	nsubj	_	_
29	are	be	AUX	VBP	Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin	26	advcl	_	_
30	.	.	PUNCT	.	_	6	punct	_	_
```

## Pragmatics {#pragmatics}

<!-- sa -->
- form: statement
- act: assert
- voice: narrator
- polarity: none
- teacher: changed act=assert

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **is** | present | Job titles and adverts |  |  |  |  | of soft words; full *property* | tree rules |
| 2 | **want** | present | people | people's work |  |  |  |  | tree rules |
| 3 | **sound** *not said to happen* | to-infinitive | people's work *not said here* |  |  |  |  | grand *property* | vn stimulus\_subject-30.4 «NP V ADJ»: agent=Stimulus |
| 4 | **want** | present | sellers | people's goods |  |  |  |  | tree rules |
| 5 | **sound** *not said to happen* | to-infinitive | people's goods *not said here* |  |  |  |  | good *property* | vn stimulus\_subject-30.4 «NP V ADJ»: agent=Stimulus |
| 6 | **work** |  | people |  |  |  |  |  | nom work «act intransitive»: poss=agent |

<!-- .note -->
One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.

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**Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:euphemisms:022-jobs-shops-and-estate-agents.lesson:0`.

**The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): no change. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence.

See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/).

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- ← previous: [Soft words for hard things: work, firi…, 24](https://md.mova.elamur.ai/free/en/corpora/school/euphemisms/21-work-firing-and-the-economy/24/)
- next →: [Soft words for hard things: work, firi…, 1](https://md.mova.elamur.ai/free/en/corpora/school/euphemisms/22-jobs-shops-and-estate-agents/1/)
- ↑ back to [the lesson](https://md.mova.elamur.ai/free/en/corpora/school/euphemisms/22-jobs-shops-and-estate-agents/)

