---
title: "Challenging trading conditions" means business is bad and losing mo… — Soft words for hard things: business and adverti… · tree and pragmatics
description: "Challenging trading conditions" means business is bad and losing money (UK). Who acts: Challenging trading conditions, business. A sentence of the lesson «Soft words for hard things: business and advertising and politics and government spin» of the euphemisms course of Mova's primary school with it
---

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# Soft words for hard things: business and advertising and politics and government spin, sentence 17

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"Challenging trading conditions" means business is bad and losing money (UK).

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**Who acts:** Challenging trading conditions, business · **What happens:** mean, be, lose · **To what, where:** money · **Speech:** someone speaks here

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This is a sentence of the lesson «Soft words for hard things: business and advertising and politics and government spin» of the euphemisms course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (Challenging trading conditions, business), what happens, when and where, as Mova's frames read it from the tree.

## The tree {#tree}

```conllu
# sent_id = school:euphemisms:023-fees-bugs-and-spin.lesson:17
# text = "Challenging trading conditions" means business is bad and losing money (UK).
# source = school lesson (ours)
# course = euphemisms
# lesson = 023-fees-bugs-and-spin.lesson
# annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): no change
1	"	"	PUNCT	``	_	4	punct	_	_
2	Challenging	challenging	ADJ	JJ	Degree=Pos	4	amod	_	_
3	trading	trading	NOUN	NN	Number=Sing	4	compound	_	_
4	conditions	condition	NOUN	NNS	Number=Plur	6	nsubj	_	_
5	"	"	PUNCT	''	_	4	punct	_	_
6	means	mean	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
7	business	business	NOUN	NN	Number=Sing	9	nsubj	_	_
8	is	be	AUX	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	9	cop	_	_
9	bad	bad	ADJ	JJ	Degree=Pos	6	ccomp	_	_
10	and	and	CCONJ	CC	_	11	cc	_	_
11	losing	lose	VERB	VBG	Tense=Pres|VerbForm=Part	9	conj	_	_
12	money	money	NOUN	NN	Number=Sing	11	obj	_	_
13	(	(	PUNCT	-LRB-	_	14	punct	_	_
14	UK	UK	PROPN	NNP	Number=Sing	6	parataxis	_	_
15	)	)	PUNCT	-RRB-	_	14	punct	_	_
16	.	.	PUNCT	.	_	6	punct	_	_
```

## Pragmatics {#pragmatics}

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No stored speech act for this sentence.

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| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **mean** | present | Challenging trading conditions |  |  |  |  |  | vn intend-61.2-1 «NP V S»: agent=Agent |
| 2 | **is** | present | business |  |  |  |  | bad *property* | tree rules |
| 3 | **lose** | gerund | business *not said here* | money |  |  |  |  | vn succeed-74-3-1 «NP V NP»: agent=Agent money=Eventuality |

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One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.

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**Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:euphemisms:023-fees-bugs-and-spin.lesson:17`.

**The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): no change. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence.

See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/).

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- ← previous: [Soft words for hard things: business a…, 16](https://md.mova.elamur.ai/free/en/corpora/school/euphemisms/23-fees-bugs-and-spin/16/)
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