---
title: "Dynamic pricing" means raising prices when demand is high, that is,… — Soft words for hard things: business and adverti… · tree and pragmatics
description: "Dynamic pricing" means raising prices when demand is high, that is, when lots of people want to buy. Who acts: Dynamic pricing, demand, lots. A sentence of the lesson «Soft words for hard things: business and advertising and politics and government spin» of the euphemisms course of Mova's primary s
---

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# Soft words for hard things: business and advertising and politics and government spin, sentence 18

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"Dynamic pricing" means raising prices when demand is high, that is, when lots of people want to buy.

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**Who acts:** Dynamic pricing, demand, lots · **What happens:** mean, raise, be, want, buy · **To what, where:** prices

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This is a sentence of the lesson «Soft words for hard things: business and advertising and politics and government spin» of the euphemisms course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (Dynamic pricing, demand, lots), what happens, when and where, as Mova's frames read it from the tree.

## The tree {#tree}

```conllu
# sent_id = school:euphemisms:023-fees-bugs-and-spin.lesson:18
# text = "Dynamic pricing" means raising prices when demand is high, that is, when lots of people want to buy.
# source = school lesson (ours)
# course = euphemisms
# lesson = 023-fees-bugs-and-spin.lesson
# annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): no change
1	"	"	PUNCT	``	_	3	punct	_	_
2	Dynamic	dynamic	ADJ	JJ	Degree=Pos	3	amod	_	_
3	pricing	pricing	NOUN	NN	Number=Sing	5	nsubj	_	_
4	"	"	PUNCT	''	_	3	punct	_	_
5	means	mean	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
6	raising	raise	VERB	VBG	VerbForm=Ger	5	xcomp	_	_
7	prices	price	NOUN	NNS	Number=Plur	6	obj	_	_
8	when	when	ADV	WRB	PronType=Int	11	advmod	_	_
9	demand	demand	NOUN	NN	Number=Sing	11	nsubj	_	_
10	is	be	AUX	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	11	cop	_	_
11	high	high	ADJ	JJ	Degree=Pos	6	advcl	_	_
12	,	,	PUNCT	,	_	20	punct	_	_
13	that	that	PRON	DT	Number=Sing|PronType=Dem	20	discourse	_	_
14	is	be	AUX	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	13	fixed	_	_
15	,	,	PUNCT	,	_	13	punct	_	_
16	when	when	ADV	WRB	PronType=Int	20	advmod	_	_
17	lots	lot	NOUN	NNS	Number=Plur	20	nsubj	_	_
18	of	of	ADP	IN	_	19	case	_	_
19	people	people	NOUN	NNS	Number=Plur	17	nmod	_	_
20	want	want	VERB	VBP	Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin	11	advcl	_	_
21	to	to	PART	TO	_	22	mark	_	_
22	buy	buy	VERB	VB	VerbForm=Inf	20	xcomp	_	_
23	.	.	PUNCT	.	_	5	punct	_	_
```

## Pragmatics {#pragmatics}

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No stored speech act for this sentence.

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| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **mean** | present | Dynamic pricing |  |  |  |  |  | vn intend-61.2-1 «NP V S»: agent=Agent clause=Topic |
| 2 | **raise** *not said to happen* | gerund | Dynamic pricing *not said here* | prices |  |  |  |  | vn put\_direction-9.4 «NP V NP»: agent=Agent price=Theme |
| 3 | **is** | present | demand |  |  |  |  | high *property* | tree rules |
| 4 | **want** | present | lots of people |  |  |  |  |  | vn want-32.1-1-1 «NP V NP S\_INF»: agent=Pivot clause=Theme |
| 5 | **buy** *not said to happen* | to-infinitive | lots of people *not said here* |  |  |  |  |  | vn accept-77.1 «NP V how S»: agent=Agent |

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One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.

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**Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:euphemisms:023-fees-bugs-and-spin.lesson:18`.

**The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): no change. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence.

See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/).

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- ← previous: [Soft words for hard things: business a…, 17](https://md.mova.elamur.ai/free/en/corpora/school/euphemisms/23-fees-bugs-and-spin/17/)
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