---
title: Businesses rename sad things to sound gentler: an undertaker becomes… — Soft words for hard things: death and dying, ill… · tree and pragmatics
description: Businesses rename sad things to sound gentler: an undertaker becomes a "funeral director" and a cemetery becomes a "memorial park". Who acts: Businesses, undertaker, cemetery. A sentence of the lesson «Soft words for hard things: death and dying, illness and the body» of the euphemisms course of Mov
---

<!-- md -->
[Mova](https://md.mova.elamur.ai/free/en/) · [this page in HTML](https://mova.elamur.ai/free/en/corpora/school/euphemisms/3-death-and-feeling-poorly/1/)

<!-- crumbs -->
[home](https://md.mova.elamur.ai/free/en/) / [corpora](https://md.mova.elamur.ai/free/en/corpora/) / [school](https://md.mova.elamur.ai/free/en/corpora/school/) / [Euphemisms](https://md.mova.elamur.ai/free/en/corpora/school/euphemisms/) / [Soft words for hard things: death and…](https://md.mova.elamur.ai/free/en/corpora/school/euphemisms/3-death-and-feeling-poorly/) / 1

# Soft words for hard things: death and dying, illness and the body, sentence 1

<!-- .ven lang=en -->
Businesses rename sad things to sound gentler: an undertaker becomes a "funeral director" and a cemetery becomes a "memorial park".

<!-- .vintro -->
**Who acts:** Businesses, undertaker, cemetery · **What happens:** rename, sound, become · **To what, where:** sad things, funeral director, memorial park

<!-- .vabout -->
This is a sentence of the lesson «Soft words for hard things: death and dying, illness and the body» of the euphemisms course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (Businesses, undertaker, cemetery), what happens, when and where, as Mova's frames read it from the tree.

## The tree {#tree}

```conllu
# sent_id = school:euphemisms:003-death-and-feeling-poorly.lesson:1
# text = Businesses rename sad things to sound gentler: an undertaker becomes a "funeral director" and a cemetery becomes a "memorial park".
# source = school lesson (ours)
# course = euphemisms
# lesson = 003-death-and-feeling-poorly.lesson
# annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R5-strong ×1, R7-rel-agree ×1
1	Businesses	business	NOUN	NNS	Number=Plur	2	nsubj	_	_
2	rename	rename	VERB	VBP	Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
3	sad	sad	ADJ	JJ	Degree=Pos	4	amod	_	_
4	things	thing	NOUN	NNS	Number=Plur	2	obj	_	_
5	to	to	PART	TO	_	6	mark	_	_
6	sound	sound	VERB	VB	VerbForm=Inf	2	advcl	_	Agree=R5-strong|Haiku=4:acl
7	gentler	gentle	ADJ	JJR	Degree=Cmp	6	xcomp	_	_
8	:	:	PUNCT	:	_	11	punct	_	_
9	an	a	DET	DT	Definite=Ind|PronType=Art	10	det	_	_
10	undertaker	undertaker	NOUN	NN	Number=Sing	11	nsubj	_	_
11	becomes	become	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	2	parataxis	_	_
12	a	a	DET	DT	Definite=Ind|PronType=Art	15	det	_	_
13	"	"	PUNCT	``	_	15	punct	_	_
14	funeral	funeral	NOUN	NN	Number=Sing	15	compound	_	_
15	director	director	NOUN	NN	Number=Sing	11	xcomp	_	_
16	"	"	PUNCT	''	_	15	punct	_	_
17	and	and	CCONJ	CC	_	20	cc	_	_
18	a	a	DET	DT	Definite=Ind|PronType=Art	19	det	_	_
19	cemetery	cemetery	NOUN	NN	Number=Sing	20	nsubj	_	_
20	becomes	become	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	11	conj	_	_
21	a	a	DET	DT	Definite=Ind|PronType=Art	24	det	_	_
22	"	"	PUNCT	``	_	24	punct	_	_
23	memorial	memorial	NOUN	NN	Number=Sing	24	compound	_	Agree=R7-rel-agree|Haiku=24:amod|HaikuPos=ADJ:JJ:Degree=Pos
24	park	park	NOUN	NN	Number=Sing	20	xcomp	_	_
25	"	"	PUNCT	''	_	24	punct	_	_
26	.	.	PUNCT	.	_	2	punct	_	_
```

## Pragmatics {#pragmatics}

<!-- sa -->
- form: statement
- act: assert
- voice: narrator
- polarity: neg
- teacher: kept the draft

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **rename** | present | Businesses | sad things |  |  |  |  | vn dub-29.3.2 «NP V NP»: agent=Agent thing=Theme |
| 2 | **sound** | to-infinitive | Businesses *not said here* |  |  |  |  | gentle *property* | vn stimulus\_subject-30.4 «NP V ADJ»: agent=Stimulus |
| 3 | **become** | present | a undertaker | a funeral director |  |  |  |  | vn become-109.1-1-1 «NP V PP.attribute»: agent=Patient |
| 4 | **become** | present | a cemetery | a memorial park |  |  |  |  | vn become-109.1-1-1 «NP V PP.attribute»: agent=Patient |

<!-- .note -->
One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.

<!-- div src -->

**Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:euphemisms:003-death-and-feeling-poorly.lesson:1`.

**The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R5-strong ×1, R7-rel-agree ×1. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence.

See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/).

<!-- /div -->

<!-- pn -->
- ← previous: [Soft words for hard things: death and…, 0](https://md.mova.elamur.ai/free/en/corpora/school/euphemisms/3-death-and-feeling-poorly/0/)
- next →: [Soft words for hard things: death and…, 2](https://md.mova.elamur.ai/free/en/corpora/school/euphemisms/3-death-and-feeling-poorly/2/)
- ↑ back to [the lesson](https://md.mova.elamur.ai/free/en/corpora/school/euphemisms/3-death-and-feeling-poorly/)

