---
title: Businesses and politicians spin failures: a company whose plan flopp… — Soft words for hard things: failure and mistakes · tree and pragmatics
description: Businesses and politicians spin failures: a company whose plan flopped calls its new plan "a pivot", and a minister who was caught out says "lessons have been learned". Who acts: Businesses, plan, company, minister. A sentence of the lesson «Soft words for hard things: failure and mistakes» of the e
---

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# Soft words for hard things: failure and mistakes, sentence 2

<!-- .ven lang=en -->
Businesses and politicians spin failures: a company whose plan flopped calls its new plan "a pivot", and a minister who was caught out says "lessons have been learned".

<!-- .vintro -->
**Who acts:** Businesses, plan, company, minister · **What happens:** spin, flop, call, catch out, say, learn · **To what, where:** failures, new plan, minister, lessons · **Speech:** someone speaks here

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This is a sentence of the lesson «Soft words for hard things: failure and mistakes» of the euphemisms course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (Businesses, plan, company, minister), what happens, when and where, as Mova's frames read it from the tree.

## The tree {#tree}

```conllu
# sent_id = school:euphemisms:034-failure-and-mistakes.lesson:2
# text = Businesses and politicians spin failures: a company whose plan flopped calls its new plan "a pivot", and a minister who was caught out says "lessons have been learned".
# source = school lesson (ours)
# course = euphemisms
# lesson = 034-failure-and-mistakes.lesson
# annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R6-punct-agree ×1, R7-rel-agree ×2, R8-pos-agree ×1
1	Businesses	business	NOUN	NNS	Number=Plur	4	nsubj	_	Agree=R7-rel-agree|Haiku=4:root
2	and	and	CCONJ	CC	_	3	cc	_	_
3	politicians	politician	NOUN	NNS	Number=Plur	1	conj	_	_
4	spin	spin	VERB	VBP	Mood=Ind|Tense=Pres|VerbForm=Fin	0	root	_	_
5	failures	failure	NOUN	NNS	Number=Plur	4	obj	_	Agree=R7-rel-agree|Haiku=4:conj
6	:	:	PUNCT	:	_	8	punct	_	_
7	a	a	DET	DT	Definite=Ind|PronType=Art	8	det	_	_
8	company	company	NOUN	NN	Number=Sing	12	nsubj	_	_
9	whose	whose	PRON	WP$	Poss=Yes|PronType=Rel	10	nmod:poss	_	_
10	plan	plan	NOUN	NN	Number=Sing	11	nsubj	_	_
11	flopped	flop	VERB	VBD	Mood=Ind|Tense=Past|VerbForm=Fin	8	acl:relcl	_	_
12	calls	call	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	4	parataxis	_	_
13	its	its	PRON	PRP$	Case=Gen|Gender=Neut|Number=Sing|Person=3|Poss=Yes|PronType=Prs	15	nmod:poss	_	_
14	new	new	ADJ	JJ	Degree=Pos	15	amod	_	_
15	plan	plan	NOUN	NN	Number=Sing	12	obj	_	_
16	"	"	PUNCT	``	_	18	punct	_	Agree=R6-punct-agree|Haiku=15:punct
17	a	a	DET	DT	Definite=Ind|PronType=Art	18	det	_	_
18	pivot	pivot	NOUN	NN	Number=Sing	12	xcomp	_	_
19	"	"	PUNCT	''	_	18	punct	_	_
20	,	,	PUNCT	,	_	28	punct	_	_
21	and	and	CCONJ	CC	_	28	cc	_	_
22	a	a	DET	DT	Definite=Ind|PronType=Art	23	det	_	_
23	minister	minister	NOUN	NN	Number=Sing	28	nsubj	_	_
24	who	who	PRON	WP	PronType=Rel	26	nsubj:pass	_	_
25	was	be	AUX	VBD	Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin	26	aux:pass	_	_
26	caught	catch	VERB	VBN	Tense=Past|VerbForm=Part|Voice=Pass	23	acl:relcl	_	_
27	out	out	ADP	RP	_	26	compound:prt	_	Agree=R8-pos-agree|Haiku=26:compound:prt|HaikuPos=PART:RP:_
28	says	say	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	12	conj	_	_
29	"	"	PUNCT	``	_	33	punct	_	_
30	lessons	lesson	NOUN	NNS	Number=Plur	33	nsubj:pass	_	_
31	have	have	AUX	VBP	Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin	33	aux	_	_
32	been	be	AUX	VBN	Tense=Past|VerbForm=Part	33	aux:pass	_	_
33	learned	learn	VERB	VBN	Tense=Past|VerbForm=Part|Voice=Pass	28	ccomp	_	_
34	"	"	PUNCT	''	_	33	punct	_	_
35	.	.	PUNCT	.	_	4	punct	_	_
```

## Pragmatics {#pragmatics}

<!-- .note -->
No stored speech act for this sentence.

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **spin** | present | Businesses and politicians | failures |  |  |  |  | vn roll-51.3.1 «NP V NP.theme»: agent=Agent failure=Theme |
| 2 | **flop** | past | plan |  |  |  |  |  | vn assuming\_position-50 «NP V»: agent=Agent |
| 3 | **call** | present | a company | plan's new plan |  |  |  |  | vn initiate\_communication-37.4.2-1 «NP V NP.recipient»: agent=Agent plan=Recipient |
| 4 | **catch out** | past · passive |  | a minister |  |  |  |  | vn get-13.5.1 «NP V NP»: subject=Theme |
| 5 | **say** *speech: assert* | present | a minister |  |  |  |  |  | vn say-37.7-1-1 «NP V that S»: agent=Agent clause=Topic |
| 6 | **learn** *in a quote* | present · perfect · passive |  | lessons |  |  |  |  | vn learn-14-2-1 «NP V NP»: subject=Topic |
| 7 | **plan** |  | plan |  |  |  |  |  | nom plan «cognition transitive»: poss=agent |

<!-- .note -->
One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.

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**Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:euphemisms:034-failure-and-mistakes.lesson:2`.

**The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R6-punct-agree ×1, R7-rel-agree ×2, R8-pos-agree ×1. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence.

See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/).

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