---
title: Advertisers and officials like soft age words too: "mature students"… — Soft words for hard things: the toilet and bodil… · tree and pragmatics
description: Advertisers and officials like soft age words too: "mature students" or "senior discount" sound nicer than "old students" or "old people's discount". Who acts: Advertisers, old people. A sentence of the lesson «Soft words for hard things: the toilet and bodily functions and age and looks» of the eup
---

<!-- md -->
[Mova](https://md.mova.elamur.ai/free/en/) · [this page in HTML](https://mova.elamur.ai/free/en/corpora/school/euphemisms/8-toilets-and-getting-older/4/)

<!-- crumbs -->
[home](https://md.mova.elamur.ai/free/en/) / [corpora](https://md.mova.elamur.ai/free/en/corpora/) / [school](https://md.mova.elamur.ai/free/en/corpora/school/) / [Euphemisms](https://md.mova.elamur.ai/free/en/corpora/school/euphemisms/) / [Soft words for hard things: the toilet…](https://md.mova.elamur.ai/free/en/corpora/school/euphemisms/8-toilets-and-getting-older/) / 4

# Soft words for hard things: the toilet and bodily functions and age and looks, sentence 4

<!-- .ven lang=en -->
Advertisers and officials like soft age words too: "mature students" or "senior discount" sound nicer than "old students" or "old people's discount".

<!-- .vintro -->
**Who acts:** Advertisers, old people · **What happens:** sound, discount

<!-- .vabout -->
This is a sentence of the lesson «Soft words for hard things: the toilet and bodily functions and age and looks» of the euphemisms course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (Advertisers, old people), what happens, when and where, as Mova's frames read it from the tree.

## The tree {#tree}

```conllu
# sent_id = school:euphemisms:008-toilets-and-getting-older.lesson:4
# text = Advertisers and officials like soft age words too: "mature students" or "senior discount" sound nicer than "old students" or "old people's discount".
# source = school lesson (ours)
# course = euphemisms
# lesson = 008-toilets-and-getting-older.lesson
# annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R5-strong ×4, R6-punct-agree ×1
1	Advertisers	advertiser	NOUN	NNS	Number=Plur	19	nsubj	_	_
2	and	and	CCONJ	CC	_	3	cc	_	_
3	officials	official	NOUN	NNS	Number=Plur	1	conj	_	_
4	like	like	ADP	IN	_	7	case	_	_
5	soft	soft	ADJ	JJ	Degree=Pos	6	amod	_	_
6	age	age	NOUN	NN	Number=Sing	7	compound	_	_
7	words	word	NOUN	NNS	Number=Plur	3	nmod	_	_
8	too	too	ADV	RB	_	4	advmod	_	Agree=R5-strong|Haiku=1:advmod
9	:	:	PUNCT	:	_	12	punct	_	_
10	"	"	PUNCT	``	_	12	punct	_	_
11	mature	mature	ADJ	JJ	Degree=Pos	12	amod	_	_
12	students	student	NOUN	NNS	Number=Plur	19	nsubj	_	Agree=R5-strong|Haiku=1:appos
13	"	"	PUNCT	''	_	12	punct	_	_
14	or	or	CCONJ	CC	_	19	cc	_	_
15	"	"	PUNCT	``	_	17	punct	_	_
16	senior	senior	ADJ	JJ	Degree=Pos	17	amod	_	_
17	discount	discount	NOUN	NN	Number=Sing	12	conj	_	Agree=R5-strong|Haiku=19:compound
18	"	"	PUNCT	''	_	17	punct	_	_
19	sound	sound	VERB	VBP	Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
20	nicer	nice	ADJ	JJR	Degree=Cmp	19	xcomp	_	_
21	than	than	ADP	IN	_	24	case	_	_
22	"	"	PUNCT	``	_	24	punct	_	_
23	old	old	ADJ	JJ	Degree=Pos	24	amod	_	_
24	students	student	NOUN	NNS	Number=Plur	20	obl	_	_
25	"	"	PUNCT	''	_	24	punct	_	Agree=R6-punct-agree|Haiku=20:punct
26	or	or	CCONJ	CC	_	31	cc	_	_
27	"	"	PUNCT	``	_	31	punct	_	_
28	old	old	ADJ	JJ	Degree=Pos	29	amod	_	_
29	people	people	NOUN	NNS	Number=Plur	31	nmod:poss	_	_
30	's	's	PART	POS	_	29	case	_	_
31	discount	discount	NOUN	NN	Number=Sing	24	conj	_	Agree=R5-strong|Haiku=20:conj
32	"	"	PUNCT	''	_	31	punct	_	_
33	.	.	PUNCT	.	_	19	punct	_	_
```

## Pragmatics {#pragmatics}

<!-- .note -->
No stored speech act for this sentence.

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **sound** | present | Advertisers and officials like age words |  |  |  |  | nice *property* | vn stimulus\_subject-30.4 «NP V ADJ»: agent=Stimulus |
| 2 | **discount** *in a quote* |  | old people |  |  |  |  |  | nom discount «act transitive»: poss=agent |

<!-- .note -->
One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.

<!-- div src -->

**Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:euphemisms:008-toilets-and-getting-older.lesson:4`.

**The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R5-strong ×4, R6-punct-agree ×1. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence.

See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/).

<!-- /div -->

<!-- pn -->
- ← previous: [Soft words for hard things: the toilet…, 3](https://md.mova.elamur.ai/free/en/corpora/school/euphemisms/8-toilets-and-getting-older/3/)
- next →: [Soft words for hard things: the toilet…, 5](https://md.mova.elamur.ai/free/en/corpora/school/euphemisms/8-toilets-and-getting-older/5/)
- ↑ back to [the lesson](https://md.mova.elamur.ai/free/en/corpora/school/euphemisms/8-toilets-and-getting-older/)

