---
title: Adverts use clever tricks to make you want things. — Advert tricks and offers that are too good to be… · tree and pragmatics
description: Adverts use clever tricks to make you want things. Who acts: Adverts, you. A sentence of the lesson «Advert tricks and offers that are too good to be true» of the everyday course of Mova's primary school with its dependency tree and the pragmatics of every clause.
---

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# Advert tricks and offers that are too good to be true, sentence 0

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Adverts use clever tricks to make you want things.

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**Who acts:** Adverts, you · **What happens:** use, make, want · **To what, where:** clever tricks, things

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This is a sentence of the lesson «Advert tricks and offers that are too good to be true» of the everyday course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (Adverts, you), what happens, when and where, as Mova's frames read it from the tree.

## The tree {#tree}

```conllu
# sent_id = school:everyday:281-advert-tricks-and-too-good-offers.lesson:0
# text = Adverts use clever tricks to make you want things.
# source = school lesson (ours)
# course = everyday
# lesson = 281-advert-tricks-and-too-good-offers.lesson
# annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R7-rel-agree ×1
1	Adverts	advert	NOUN	NNS	Number=Plur	2	nsubj	_	_
2	use	use	VERB	VBP	Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
3	clever	clever	ADJ	JJ	Degree=Pos	4	amod	_	_
4	tricks	trick	NOUN	NNS	Number=Plur	2	obj	_	_
5	to	to	PART	TO	_	6	mark	_	_
6	make	make	VERB	VB	VerbForm=Inf	2	advcl	_	_
7	you	you	PRON	PRP	Case=Nom|Person=2|PronType=Prs	8	nsubj	_	_
8	want	want	VERB	VB	VerbForm=Inf	6	xcomp	_	Agree=R7-rel-agree|Haiku=6:ccomp|HaikuPos=VERB:VBP:Mood=Ind|Number=Sing|Person=2|Tense=Pres|VerbForm=Fin
9	things	thing	NOUN	NNS	Number=Plur	8	obj	_	_
10	.	.	PUNCT	.	_	2	punct	_	_
```

## Pragmatics {#pragmatics}

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- form: statement
- act: assert
- voice: narrator
- polarity: none
- teacher: kept the draft

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| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **use** | present | Adverts | clever tricks |  |  |  |  | vn eat-39.1 «NP V NP»: agent=Agent trick=Patient |
| 2 | **make** | to-infinitive | Adverts *not said here* |  |  |  |  |  | tree rules |
| 3 | **want** | infinitive | you | things |  |  |  |  | vn want-32.1-1-1 «NP V NP ADV»: agent=Pivot thing=Theme |

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One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.

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**Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:everyday:281-advert-tricks-and-too-good-offers.lesson:0`.

**The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R7-rel-agree ×1. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence.

See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/).

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- ← previous: [Illusions that fool the eye and advert…, 31](https://md.mova.elamur.ai/free/en/corpora/school/everyday/280-illusions-and-adverts/31/)
- next →: [Advert tricks and offers that are too…, 1](https://md.mova.elamur.ai/free/en/corpora/school/everyday/281-advert-tricks-and-too-good-offers/1/)
- ↑ back to [the lesson](https://md.mova.elamur.ai/free/en/corpora/school/everyday/281-advert-tricks-and-too-good-offers/)