--- title: Food is styled and photographed to look perfect; «Hurry, only today!… — Advert tricks and offers that are too good to be… · tree and pragmatics description: Food is styled and photographed to look perfect; «Hurry, only today!» rushes you so you stop thinking; «new and improved» may mean only a new box; companies pay films to show their drinks (product placement); and tiny writing like «results may vary» hides the real limits. Who acts: you, new, compani --- [Mova](https://md.mova.elamur.ai/free/en/) · [this page in HTML](https://mova.elamur.ai/free/en/corpora/school/everyday/281-advert-tricks-and-too-good-offers/1/) [home](https://md.mova.elamur.ai/free/en/) / [corpora](https://md.mova.elamur.ai/free/en/corpora/) / [school](https://md.mova.elamur.ai/free/en/corpora/school/) / [Everyday](https://md.mova.elamur.ai/free/en/corpora/school/everyday/) / [Advert tricks and offers that are too…](https://md.mova.elamur.ai/free/en/corpora/school/everyday/281-advert-tricks-and-too-good-offers/) / 1 # Advert tricks and offers that are too good to be true, sentence 1 Food is styled and photographed to look perfect; «Hurry, only today!» rushes you so you stop thinking; «new and improved» may mean only a new box; companies pay films to show their drinks (product placement); and tiny writing like «results may vary» hides the real limits. **Who acts:** you, new, companies, tiny writing · **What happens:** style, photograph, look, hurry, rush, stop · **To what, where:** Food, you, new box, films, drinks, real limits · **Speech:** someone speaks here This is a sentence of the lesson «Advert tricks and offers that are too good to be true» of the everyday course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (you, new, companies, tiny writing), what happens, when and where, as Mova's frames read it from the tree. ## The tree {#tree} ```conllu # sent_id = school:everyday:281-advert-tricks-and-too-good-offers.lesson:1 # text = Food is styled and photographed to look perfect; «Hurry, only today!» rushes you so you stop thinking; «new and improved» may mean only a new box; companies pay films to show their drinks (product placement); and tiny writing like «results may vary» hides the real limits. # source = school lesson (ours) # course = everyday # lesson = 281-advert-tricks-and-too-good-offers.lesson # annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R5-strong ×1, R6-punct-agree ×2 1 Food food NOUN NN Number=Sing 3 nsubj:pass _ _ 2 is be AUX VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 3 aux:pass _ _ 3 styled style VERB VBN Tense=Past|VerbForm=Part|Voice=Pass 0 root _ _ 4 and and CCONJ CC _ 5 cc _ _ 5 photographed photograph VERB VBN Tense=Past|VerbForm=Part|Voice=Pass 3 conj _ _ 6 to to PART TO _ 7 mark _ _ 7 look look VERB VB VerbForm=Inf 5 advcl _ _ 8 perfect perfect ADJ JJ Degree=Pos 7 xcomp _ _ 9 ; ; PUNCT , _ 11 punct _ _ 10 « « PUNCT `` _ 11 punct _ _ 11 Hurry hurry VERB VB Mood=Imp|VerbForm=Fin 3 parataxis _ _ 12 , , PUNCT , _ 11 punct _ Agree=R6-punct-agree|Haiku=14:punct 13 only only ADV RB _ 14 advmod _ _ 14 today today NOUN NN Number=Sing 11 obl:unmarked _ _ 15 ! ! PUNCT . _ 17 punct _ _ 16 » » PUNCT '' _ 11 punct _ _ 17 rushes rush VERB VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 3 conj _ _ 18 you you PRON PRP Case=Nom|Person=2|PronType=Prs 17 obj _ _ 19 so so ADV RB _ 21 advmod _ _ 20 you you PRON PRP Case=Nom|Person=2|PronType=Prs 21 nsubj _ _ 21 stop stop VERB VBP Mood=Ind|Number=Sing|Person=2|Tense=Pres|VerbForm=Fin 17 advcl _ _ 22 thinking think VERB VBG VerbForm=Ger 21 xcomp _ _ 23 ; ; PUNCT , _ 25 punct _ _ 24 « « PUNCT `` _ 25 punct _ _ 25 new new ADJ JJ Degree=Pos 30 nsubj _ Agree=R5-strong|Haiku=3:conj 26 and and CCONJ CC _ 27 cc _ _ 27 improved improve VERB VBN Tense=Past|VerbForm=Part|Voice=Pass 25 conj _ _ 28 » » PUNCT '' _ 25 punct _ Agree=R6-punct-agree|Haiku=30:punct|HaikuPos=PUNCT:,:_ 29 may may AUX MD VerbForm=Fin 30 aux _ _ 30 mean mean VERB VB VerbForm=Inf 3 parataxis _ _ 31 only only ADV RB _ 34 advmod _ _ 32 a a DET DT Definite=Ind|PronType=Art 34 det _ _ 33 new new ADJ JJ Degree=Pos 34 amod _ _ 34 box box NOUN NN Number=Sing 30 obj _ _ 35 ; ; PUNCT , _ 37 punct _ _ 36 companies company NOUN NNS Number=Plur 37 nsubj _ _ 37 pay pay VERB VBP Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin 30 conj _ _ 38 films film NOUN NNS Number=Plur 37 obj _ _ 39 to to PART TO _ 40 mark _ _ 40 show show VERB VB VerbForm=Inf 37 advcl _ _ 41 their their PRON PRP$ Case=Gen|Number=Plur|Person=3|Poss=Yes|PronType=Prs 42 nmod:poss _ _ 42 drinks drink NOUN NNS Number=Plur 40 obj _ _ 43 ( ( PUNCT -LRB- _ 45 punct _ _ 44 product product NOUN NN Number=Sing 45 compound _ _ 45 placement placement NOUN NN Number=Sing 42 appos _ _ 46 ) ) PUNCT -RRB- _ 45 punct _ _ 47 ; ; PUNCT , _ 55 punct _ _ 48 and and CCONJ CC _ 55 cc _ _ 49 tiny tiny ADJ JJ Degree=Pos 50 amod _ _ 50 writing writing NOUN NN Number=Sing 57 nsubj _ _ 51 like like ADP IN _ 53 case _ _ 52 « « PUNCT `` _ 53 punct _ _ 53 results result NOUN NNS Number=Plur 50 nmod _ _ 54 may may AUX MD VerbForm=Fin 55 aux _ _ 55 vary vary VERB VB VerbForm=Inf 3 acl _ _ 56 » » PUNCT '' _ 55 punct _ _ 57 hides hide VERB VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 3 conj _ _ 58 the the DET DT Definite=Def|PronType=Art 60 det _ _ 59 real real ADJ JJ Degree=Pos 60 amod _ _ 60 limits limit NOUN NNS Number=Plur 57 obj _ _ 61 . . PUNCT . _ 3 punct _ _ ``` ## Pragmatics {#pragmatics} No stored speech act for this sentence. | # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | **style** | present · passive | | Food | | | | | tree rules | | 2 | **photograph** | participle | | | | | | | vn transcribe-25.4 «NP V NP»: agent=Agent | | 3 | **look** | to-infinitive | | | | | | perfect *property* | vn stimulus\_subject-30.4 «NP V ADJ»: agent=Stimulus | | 4 | **hurry** *in a quote* | infinitive | | | | | today | | vn run-51.3.2-2 «NP V»: agent=Theme | | 5 | **rush** | present | | you | | | | | vn run-51.3.2-2-1 «NP V NP»: agent=Agent you=Agent | | 6 | **stop** | present | you | | | | | | vn stop-55.4-1-1 «NP V S\_ING»: agent=Affector clause=Eventuality | | 7 | **think** *speech: other* | gerund | you *not said here* | | | | | | vn focus-87.1-1 «NP V»: agent=Agent | | 8 | **improve** *in a quote* | participle | new *not said here* | | | | | | vn other\_cos-45.4 «NP.patient V»: agent=Patient | | 9 | **mean** | may | new | a new box | | | | | vn intend-61.2-1 «NP V NP»: agent=Agent box=Topic | | 10 | **pay** | present | companies | films | | | | | vn pay-68-1 «NP V NP»: agent=Agent film=Asset | | 11 | **show** | to-infinitive | companies *not said here* | companies's drinks | | | | | vn transfer\_mesg-37.1.1-1-1 «NP V NP.recipient»: agent=Agent drink=Recipient | | 12 | **vary** *in a quote* | may | | | | | | | vn caused\_calibratable\_cos-45.6.2-1 «NP V ADV-Middle»: agent=Patient | | 13 | **hide** | present | tiny writing like results | the real limits | | | | | vn concealment-16-1 «NP V NP»: agent=Agent limit=Patient | One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree. **Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:everyday:281-advert-tricks-and-too-good-offers.lesson:1`. **The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R5-strong ×1, R6-punct-agree ×2. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence. See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/). - ← previous: [Advert tricks and offers that are too…, 0](https://md.mova.elamur.ai/free/en/corpora/school/everyday/281-advert-tricks-and-too-good-offers/0/) - next →: [Advert tricks and offers that are too…, 2](https://md.mova.elamur.ai/free/en/corpora/school/everyday/281-advert-tricks-and-too-good-offers/2/) - ↑ back to [the lesson](https://md.mova.elamur.ai/free/en/corpora/school/everyday/281-advert-tricks-and-too-good-offers/)