---
title: The rule of thumb: if it sounds too good to be true, it almost alway… — Advert tricks and offers that are too good to be… · tree and pragmatics
description: The rule of thumb: if it sounds too good to be true, it almost always is. Who acts: rule, thumb. A sentence of the lesson «Advert tricks and offers that are too good to be true» of the everyday course of Mova's primary school with its dependency tree and the pragmatics of every clause.
---

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# Advert tricks and offers that are too good to be true, sentence 11

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The rule of thumb: if it sounds too good to be true, it almost always is.

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**Who acts:** rule, thumb · **What happens:** sound, be, rule

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This is a sentence of the lesson «Advert tricks and offers that are too good to be true» of the everyday course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (rule, thumb), what happens, when and where, as Mova's frames read it from the tree.

## The tree {#tree}

```conllu
# sent_id = school:everyday:281-advert-tricks-and-too-good-offers.lesson:11
# text = The rule of thumb: if it sounds too good to be true, it almost always is.
# source = school lesson (ours)
# course = everyday
# lesson = 281-advert-tricks-and-too-good-offers.lesson
# annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R6-punct-agree ×1
1	The	the	DET	DT	Definite=Def|PronType=Art	2	det	_	_
2	rule	rule	NOUN	NN	Number=Sing	18	nsubj	_	_
3	of	of	ADP	IN	_	4	case	_	_
4	thumb	thumb	NOUN	NN	Number=Sing	2	nmod	_	_
5	:	:	PUNCT	:	_	18	punct	_	_
6	if	if	SCONJ	IN	_	8	mark	_	_
7	it	it	PRON	PRP	Case=Nom|Gender=Neut|Number=Sing|Person=3|PronType=Prs	8	nsubj	_	_
8	sounds	sound	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	18	advcl	_	_
9	too	too	ADV	RB	_	10	advmod	_	_
10	good	good	ADJ	JJ	Degree=Pos	8	xcomp	_	_
11	to	to	PART	TO	_	13	mark	_	_
12	be	be	AUX	VB	VerbForm=Inf	13	cop	_	_
13	true	true	ADJ	JJ	Degree=Pos	10	xcomp	_	_
14	,	,	PUNCT	,	_	8	punct	_	_
15	it	it	PRON	PRP	Case=Acc|Gender=Neut|Number=Sing|Person=3|PronType=Prs	18	nsubj	_	_
16	almost	almost	ADV	RB	_	17	advmod	_	_
17	always	always	ADV	RB	PronType=Tot	18	advmod	_	_
18	is	be	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
19	.	.	PUNCT	.	_	2	punct	_	Agree=R6-punct-agree|Haiku=8:punct
```

## Pragmatics {#pragmatics}

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- form: statement
- act: assert
- voice: narrator
- polarity: none
- teacher: changed act=assert, hedge=0

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| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **sound** *a condition, not said to happen* | present | rule |  |  |  |  | good *property* | vn stimulus\_subject-30.4 «NP V ADJ»: agent=Stimulus |
| 2 | **is** | to-infinitive | rule *not said here* |  |  |  |  | true *property* | tree rules |
| 3 | **be** | present | the rule of thumb |  |  |  |  | always *property* | vn exist-47.1 «NP V»: agent=Theme |
| 4 | **rule** |  | thumb |  |  |  |  |  | nom rule «cognition intransitive»: of=agent |

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One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.

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**Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:everyday:281-advert-tricks-and-too-good-offers.lesson:11`.

**The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R6-punct-agree ×1. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence.

See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/).

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- ← previous: [Advert tricks and offers that are too…, 10](https://md.mova.elamur.ai/free/en/corpora/school/everyday/281-advert-tricks-and-too-good-offers/10/)
- next →: [Advert tricks and offers that are too…, 12](https://md.mova.elamur.ai/free/en/corpora/school/everyday/281-advert-tricks-and-too-good-offers/12/)
- ↑ back to [the lesson](https://md.mova.elamur.ai/free/en/corpora/school/everyday/281-advert-tricks-and-too-good-offers/)

