---
title: Food in adverts is styled and photographed to look perfect; real foo… — Advert tricks and offers that are too good to be… · tree and pragmatics
description: Food in adverts is styled and photographed to look perfect; real food is usually smaller and messier. Who acts: real food. A sentence of the lesson «Advert tricks and offers that are too good to be true» of the everyday course of Mova's primary school with its dependency tree and the pragmatics of e
---

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# Advert tricks and offers that are too good to be true, sentence 14

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Food in adverts is styled and photographed to look perfect; real food is usually smaller and messier.

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**Who acts:** real food · **What happens:** style, photograph, look, be · **To what, where:** Food

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This is a sentence of the lesson «Advert tricks and offers that are too good to be true» of the everyday course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (real food), what happens, when and where, as Mova's frames read it from the tree.

## The tree {#tree}

```conllu
# sent_id = school:everyday:281-advert-tricks-and-too-good-offers.lesson:14
# text = Food in adverts is styled and photographed to look perfect; real food is usually smaller and messier.
# source = school lesson (ours)
# course = everyday
# lesson = 281-advert-tricks-and-too-good-offers.lesson
# annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): no change
1	Food	food	NOUN	NN	Number=Sing	5	nsubj:pass	_	_
2	in	in	ADP	IN	_	3	case	_	_
3	adverts	advert	NOUN	NNS	Number=Plur	1	nmod	_	_
4	is	be	AUX	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	5	aux:pass	_	_
5	styled	style	VERB	VBN	Tense=Past|VerbForm=Part|Voice=Pass	0	root	_	_
6	and	and	CCONJ	CC	_	7	cc	_	_
7	photographed	photograph	VERB	VBN	Tense=Past|VerbForm=Part|Voice=Pass	5	conj	_	_
8	to	to	PART	TO	_	9	mark	_	_
9	look	look	VERB	VB	VerbForm=Inf	7	advcl	_	_
10	perfect	perfect	ADJ	JJ	Degree=Pos	9	xcomp	_	_
11	;	;	PUNCT	,	_	5	punct	_	_
12	real	real	ADJ	JJ	Degree=Pos	13	amod	_	_
13	food	food	NOUN	NN	Number=Sing	16	nsubj	_	_
14	is	be	AUX	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	16	cop	_	_
15	usually	usually	ADV	RB	_	16	advmod	_	_
16	smaller	small	ADJ	JJR	Degree=Cmp	5	parataxis	_	_
17	and	and	CCONJ	CC	_	18	cc	_	_
18	messier	messy	ADJ	JJR	Degree=Cmp	16	conj	_	_
19	.	.	PUNCT	.	_	5	punct	_	_
```

## Pragmatics {#pragmatics}

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No stored speech act for this sentence.

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| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **style** | present · passive |  | Food in adverts |  |  |  |  | vn dub-29.3.2 «NP V NP»: subject=Theme |
| 2 | **photograph** | participle |  |  |  |  |  |  | vn transcribe-25.4 «NP V NP»: agent=Agent |
| 3 | **look** | to-infinitive |  |  |  |  |  | perfect *property* | vn stimulus\_subject-30.4 «NP V ADJ»: agent=Stimulus |
| 4 | **is** | present | real food |  |  |  |  | small, usually *property* | tree rules |
| 5 | **be** |  | real food *not said here* |  |  |  |  |  | tree rules |

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One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.

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**Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:everyday:281-advert-tricks-and-too-good-offers.lesson:14`.

**The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): no change. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence.

See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/).

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- ← previous: [Advert tricks and offers that are too…, 13](https://md.mova.elamur.ai/free/en/corpora/school/everyday/281-advert-tricks-and-too-good-offers/13/)
- next →: [Advert tricks and offers that are too…, 15](https://md.mova.elamur.ai/free/en/corpora/school/everyday/281-advert-tricks-and-too-good-offers/15/)
- ↑ back to [the lesson](https://md.mova.elamur.ai/free/en/corpora/school/everyday/281-advert-tricks-and-too-good-offers/)

