--- title: Product placement is when companies pay for their products to appear… — Kind jokes, teasing, pranks, April Fools, illusi… · tree and pragmatics description: Product placement is when companies pay for their products to appear in films or shows; it is advertising hidden in entertainment. Who acts: Product placement, companies, placement. A sentence of the lesson «Kind jokes, teasing, pranks, April Fools, illusions and adverts» of the everyday course of M --- [Mova](https://md.mova.elamur.ai/free/en/) · [this page in HTML](https://mova.elamur.ai/free/en/corpora/school/everyday/313-kind-jokes-pranks-april-fools-and-adverts/20/) [home](https://md.mova.elamur.ai/free/en/) / [corpora](https://md.mova.elamur.ai/free/en/corpora/) / [school](https://md.mova.elamur.ai/free/en/corpora/school/) / [Everyday](https://md.mova.elamur.ai/free/en/corpora/school/everyday/) / [Kind jokes, teasing, pranks, April Foo…](https://md.mova.elamur.ai/free/en/corpora/school/everyday/313-kind-jokes-pranks-april-fools-and-adverts/) / 20 # Kind jokes, teasing, pranks, April Fools, illusions and adverts, sentence 20 Product placement is when companies pay for their products to appear in films or shows; it is advertising hidden in entertainment. **Who acts:** Product placement, companies, placement · **What happens:** be, pay, appear, hide · **To what, where:** films, advertising, entertainment This is a sentence of the lesson «Kind jokes, teasing, pranks, April Fools, illusions and adverts» of the everyday course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (Product placement, companies, placement), what happens, when and where, as Mova's frames read it from the tree. ## The tree {#tree} ```conllu # sent_id = school:everyday:313-kind-jokes-pranks-april-fools-and-adverts.lesson:20 # text = Product placement is when companies pay for their products to appear in films or shows; it is advertising hidden in entertainment. # source = school lesson (ours) # course = everyday # lesson = 313-kind-jokes-pranks-april-fools-and-adverts.lesson # annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R5-strong ×1, R7-rel-agree ×2, R8-pos-agree ×1 1 Product product NOUN NN Number=Sing 2 compound _ _ 2 placement placement NOUN NN Number=Sing 3 nsubj _ _ 3 is be VERB VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 0 root _ _ 4 when when ADV WRB PronType=Int 6 advmod _ _ 5 companies company NOUN NNS Number=Plur 6 nsubj _ _ 6 pay pay VERB VBP Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin 3 ccomp _ _ 7 for for ADP IN _ 9 case _ _ 8 their their PRON PRP$ Case=Gen|Number=Plur|Person=3|Poss=Yes|PronType=Prs 9 nmod:poss _ _ 9 products product NOUN NNS Number=Plur 6 obl _ _ 10 to to PART TO _ 11 mark _ _ 11 appear appear VERB VB VerbForm=Inf 6 advcl _ Agree=R5-strong|Haiku=9:acl 12 in in ADP IN _ 13 case _ _ 13 films film NOUN NNS Number=Plur 11 obl _ _ 14 or or CCONJ CC _ 15 cc _ _ 15 shows show NOUN NNS Number=Plur 13 conj _ _ 16 ; ; PUNCT , _ 19 punct _ _ 17 it it PRON PRP Case=Nom|Gender=Neut|Number=Sing|Person=3|PronType=Prs 19 nsubj _ _ 18 is be AUX VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 19 cop _ Agree=R7-rel-agree|Haiku=19:aux 19 advertising advertising NOUN NN Number=Sing 3 parataxis _ Agree=R8-pos-agree|Haiku=3:parataxis|HaikuPos=VERB:VBG:Tense=Pres|VerbForm=Part 20 hidden hide VERB VBN Tense=Past|VerbForm=Part|Voice=Pass 19 acl _ Agree=R7-rel-agree|Haiku=19:advcl 21 in in ADP IN _ 22 case _ _ 22 entertainment entertainment NOUN NN Number=Sing 20 obl _ _ 23 . . PUNCT . _ 3 punct _ _ ``` ## Pragmatics {#pragmatics} - form: statement - act: assert - voice: narrator - polarity: none - teacher: kept the draft | # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | **be** | present | Product placement | | | | | | tree rules | | 2 | **pay** | present | companies | | | | | for companies's products | vn pay-68-1 «NP V NP PP.theme»: agent=Agent for product=Theme | | 3 | **appear** | to-infinitive | companies *not said here* | | | films or shows | | | vn appear-48.1.1 «NP V PP.location»: agent=Theme in film=Location | | 4 | **is a** | present | placement | advertising | | | | | tree rules | | 5 | **hide** | participle | | advertising *not said here* | | entertainment | | | vn concealment-16-1 «NP V PP.location»: agent=Agent in entertainment=Location | One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree. **Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:everyday:313-kind-jokes-pranks-april-fools-and-adverts.lesson:20`. **The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R5-strong ×1, R7-rel-agree ×2, R8-pos-agree ×1. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence. See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/). - ← previous: [Kind jokes, teasing, pranks, April Foo…, 19](https://md.mova.elamur.ai/free/en/corpora/school/everyday/313-kind-jokes-pranks-april-fools-and-adverts/19/) - next →: [Kind jokes, teasing, pranks, April Foo…, 21](https://md.mova.elamur.ai/free/en/corpora/school/everyday/313-kind-jokes-pranks-april-fools-and-adverts/21/) - ↑ back to [the lesson](https://md.mova.elamur.ai/free/en/corpora/school/everyday/313-kind-jokes-pranks-april-fools-and-adverts/)