---
title: A brand of soda in a film is often product placement: the company pa… — Harmful pranks, April Fools' tricks, hidden adve… · tree and pragmatics
description: A brand of soda in a film is often product placement: the company paid for it to be there. Who acts: brand, company. A sentence of the lesson «Harmful pranks, April Fools' tricks, hidden adverts and too-good-to-be-true offers» of the everyday course of Mova's primary school with its dependency tree 
---

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# Harmful pranks, April Fools' tricks, hidden adverts and too-good-to-be-true offers, sentence 8

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A brand of soda in a film is often product placement: the company paid for it to be there.

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**Who acts:** brand, company · **What happens:** be, pay, brand · **To what, where:** product placement, soda, film

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This is a sentence of the lesson «Harmful pranks, April Fools' tricks, hidden adverts and too-good-to-be-true offers» of the everyday course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (brand, company), what happens, when and where, as Mova's frames read it from the tree.

## The tree {#tree}

```conllu
# sent_id = school:everyday:334-pranks-april-fools-adverts-and-too-good-offers.lesson:8
# text = A brand of soda in a film is often product placement: the company paid for it to be there.
# source = school lesson (ours)
# course = everyday
# lesson = 334-pranks-april-fools-adverts-and-too-good-offers.lesson
# annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R5-strong ×1
1	A	a	DET	DT	Definite=Ind|PronType=Art	2	det	_	_
2	brand	brand	NOUN	NN	Number=Sing	11	nsubj	_	_
3	of	of	ADP	IN	_	4	case	_	_
4	soda	soda	NOUN	NN	Number=Sing	2	nmod	_	_
5	in	in	ADP	IN	_	7	case	_	_
6	a	a	DET	DT	Definite=Ind|PronType=Art	7	det	_	_
7	film	film	NOUN	NN	Number=Sing	2	nmod	_	Agree=R5-strong|Haiku=4:nmod
8	is	be	AUX	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	11	cop	_	_
9	often	often	ADV	RB	_	11	advmod	_	_
10	product	product	NOUN	NN	Number=Sing	11	compound	_	_
11	placement	placement	NOUN	NN	Number=Sing	0	root	_	_
12	:	:	PUNCT	:	_	15	punct	_	_
13	the	the	DET	DT	Definite=Def|PronType=Art	14	det	_	_
14	company	company	NOUN	NN	Number=Sing	15	nsubj	_	_
15	paid	pay	VERB	VBD	Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin	11	parataxis	_	_
16	for	for	ADP	IN	_	17	case	_	_
17	it	it	PRON	PRP	Case=Acc|Gender=Neut|Number=Sing|Person=3|PronType=Prs	15	obl	_	_
18	to	to	PART	TO	_	20	mark	_	_
19	be	be	AUX	VB	VerbForm=Inf	20	cop	_	_
20	there	there	ADV	RB	PronType=Dem	15	advcl	_	_
21	.	.	PUNCT	.	_	11	punct	_	_
```

## Pragmatics {#pragmatics}

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- form: statement
- act: assert
- voice: narrator
- polarity: none
- teacher: kept the draft

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **is a** | present | a brand of soda in a film | product placement |  |  |  | often *property* | tree rules |
| 2 | **pay** | past | the company |  |  |  |  | for brand | vn pay-68-1 «NP V NP PP.theme»: agent=Agent for it=Theme |
| 3 | **is** | to-infinitive | the company *not said here* |  |  |  |  | there *property* | tree rules |
| 4 | **brand** |  |  | soda |  | a film |  |  | nom brand «communication transitive»: of=patient in=place |

<!-- .note -->
One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.

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**Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:everyday:334-pranks-april-fools-adverts-and-too-good-offers.lesson:8`.

**The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R5-strong ×1. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence.

See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/).

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- ← previous: [Harmful pranks, April Fools' tricks, h…, 6](https://md.mova.elamur.ai/free/en/corpora/school/everyday/334-pranks-april-fools-adverts-and-too-good-offers/6/)
- next →: [Harmful pranks, April Fools' tricks, h…, 9](https://md.mova.elamur.ai/free/en/corpora/school/everyday/334-pranks-april-fools-adverts-and-too-good-offers/9/)
- ↑ back to [the lesson](https://md.mova.elamur.ai/free/en/corpora/school/everyday/334-pranks-april-fools-adverts-and-too-good-offers/)

