--- title: The best ever and shocking: adverts and headlines — a lesson of Mova's school · trees and pragmatics description: «The best ever and shocking: adverts and headlines», a lesson of the language course of Mova's primary school, sentence by sentence with dependency trees and pragmatics. It begins: Adverts and headlines use hyperbole for a job: to make you buy, click or read. --- [Mova](https://md.mova.elamur.ai/free/en/) · [this page in HTML](https://mova.elamur.ai/free/en/corpora/school/language/47-the-best-ever-and-shocking-adverts-and-headlines/) [home](https://md.mova.elamur.ai/free/en/) / [corpora](https://md.mova.elamur.ai/free/en/corpora/) / [school](https://md.mova.elamur.ai/free/en/corpora/school/) / [Language](https://md.mova.elamur.ai/free/en/corpora/school/language/) / The best ever and shocking: adverts an… # The best ever and shocking: adverts and headlines Lesson 47 of the language course of Mova's primary school: 11 sentences, each with its syntax tree and pragmatics. The lessons are written for Mova, and their agreed trees are part of Mova corpus 0.4 (CC BY-SA 4.0). How Mova does on its tests: [the lesson at school](https://md.mova.elamur.ai/free/en/school-run/language/47-the-best-ever-and-shocking-adverts-and-headlines/). - [0](https://md.mova.elamur.ai/free/en/corpora/school/language/47-the-best-ever-and-shocking-adverts-and-headlines/0/) — Adverts and headlines use hyperbole for a job: to make you buy, click or read. - [2](https://md.mova.elamur.ai/free/en/corpora/school/language/47-the-best-ever-and-shocking-adverts-and-headlines/2/) — You WON'T BELIEVE what happened next», «SNOW CHAOS! - [3](https://md.mova.elamur.ai/free/en/corpora/school/language/47-the-best-ever-and-shocking-adverts-and-headlines/3/) — Britain grinds to a halt». - [4](https://md.mova.elamur.ai/free/en/corpora/school/language/47-the-best-ever-and-shocking-adverts-and-headlines/4/) — Picture five centimetres of snow in southern England: a few trains late, a few schools shut, most people getting to work. - [6](https://md.mova.elamur.ai/free/en/corpora/school/language/47-the-best-ever-and-shocking-adverts-and-headlines/6/) — The snow was real; the size of the words was not. - [7](https://md.mova.elamur.ai/free/en/corpora/school/language/47-the-best-ever-and-shocking-adverts-and-headlines/7/) — The wise reader looks past the big gold letters for the small print and the real facts: the label on the side of the box, the size of the toy, the actual temperature, who is paying for the praise. - [12](https://md.mova.elamur.ai/free/en/corpora/school/language/47-the-best-ever-and-shocking-adverts-and-headlines/12/) — Headlines make news sound bigger to sell papers and get clicks; the article underneath gives the real numbers. - [16](https://md.mova.elamur.ai/free/en/corpora/school/language/47-the-best-ever-and-shocking-adverts-and-headlines/16/) — «Brits SIZZLE as Britain hotter than the Sahara» might be true for one town against one place for one afternoon; the actual temperature and the weather service's advice are the facts. - [17](https://md.mova.elamur.ai/free/en/corpora/school/language/47-the-best-ever-and-shocking-adverts-and-headlines/17/) — When someone earns money from what they praise (a discount code, «ad» or «sponsored»), expect big words; «it's giving main character» is slang for «it makes you feel special and cool». - [18](https://md.mova.elamur.ai/free/en/corpora/school/language/47-the-best-ever-and-shocking-adverts-and-headlines/18/) — A real number can still be a small or unfair test: «8 out of 10 owners» may be only ten owners that the company chose. - [19](https://md.mova.elamur.ai/free/en/corpora/school/language/47-the-best-ever-and-shocking-adverts-and-headlines/19/) — Weather warnings from the weather service (yellow, amber, red) are measured and calm; follow those, not a headline calling the third storm of the year «the storm of the century». - ← previous: [Which number counts? Hyperbole and real numbers in maths](https://md.mova.elamur.ai/free/en/corpora/school/language/46-which-number-counts-hyperbole-and-real-numbers-in-maths/) - next →: [My dad could lift a car: playground boasting](https://md.mova.elamur.ai/free/en/corpora/school/language/48-my-dad-could-lift-a-car-playground-boasting/) - ↑ back to [Language](https://md.mova.elamur.ai/free/en/corpora/school/language/)