--- title: Adverts and headlines use hyperbole for a job: to make you buy, clic… — The best ever and shocking: adverts and headlines · tree and pragmatics description: Adverts and headlines use hyperbole for a job: to make you buy, click or read. Who acts: Adverts, you. A sentence of the lesson «The best ever and shocking: adverts and headlines» of the language course of Mova's primary school with its dependency tree and the pragmatics of every clause. --- [Mova](https://md.mova.elamur.ai/free/en/) · [this page in HTML](https://mova.elamur.ai/free/en/corpora/school/language/47-the-best-ever-and-shocking-adverts-and-headlines/0/) [home](https://md.mova.elamur.ai/free/en/) / [corpora](https://md.mova.elamur.ai/free/en/corpora/) / [school](https://md.mova.elamur.ai/free/en/corpora/school/) / [Language](https://md.mova.elamur.ai/free/en/corpora/school/language/) / [The best ever and shocking: adverts an…](https://md.mova.elamur.ai/free/en/corpora/school/language/47-the-best-ever-and-shocking-adverts-and-headlines/) / 0 # The best ever and shocking: adverts and headlines, sentence 0 Adverts and headlines use hyperbole for a job: to make you buy, click or read. **Who acts:** Adverts, you · **What happens:** use, make, buy, click, read · **To what, where:** hyperbole, you This is a sentence of the lesson «The best ever and shocking: adverts and headlines» of the language course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (Adverts, you), what happens, when and where, as Mova's frames read it from the tree. ## The tree {#tree} ```conllu # sent_id = school:language:047-the-best-ever-and-shocking-adverts-and-headlines.lesson:0 # text = Adverts and headlines use hyperbole for a job: to make you buy, click or read. # source = school lesson (ours) # course = language # lesson = 047-the-best-ever-and-shocking-adverts-and-headlines.lesson # annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R5-strong ×1, R7-rel-agree ×1 1 Adverts advert NOUN NNS Number=Plur 4 nsubj _ _ 2 and and CCONJ CC _ 3 cc _ _ 3 headlines headline NOUN NNS Number=Plur 1 conj _ _ 4 use use VERB VBP Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin 0 root _ _ 5 hyperbole hyperbole NOUN NN Number=Sing 4 obj _ _ 6 for for ADP IN _ 8 case _ _ 7 a a DET DT Definite=Ind|PronType=Art 8 det _ _ 8 job job NOUN NN Number=Sing 4 obl _ _ 9 : : PUNCT : _ 11 punct _ _ 10 to to PART TO _ 11 mark _ _ 11 make make VERB VB VerbForm=Inf 4 advcl _ Agree=R7-rel-agree|Haiku=4:parataxis 12 you you PRON PRP Case=Acc|Person=2|PronType=Prs 11 obj _ _ 13 buy buy VERB VB VerbForm=Inf 11 xcomp _ _ 14 , , PUNCT , _ 15 punct _ _ 15 click click VERB VB VerbForm=Inf 13 conj _ Agree=R5-strong|Haiku=11:parataxis 16 or or CCONJ CC _ 17 cc _ _ 17 read read VERB VB VerbForm=Inf 15 conj _ _ 18 . . PUNCT . _ 4 punct _ _ ``` ## Pragmatics {#pragmatics} No stored speech act for this sentence. | # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | **use** | present | Adverts and headlines | hyperbole | | | | for a job | vn use-105.1 «NP V NP PP.predicate»: agent=Agent hyperbole=Theme for job=Eventuality | | 2 | **make** | to-infinitive | Adverts and headlines *not said here* | you | | | | | tree rules | | 3 | **buy** | infinitive | you *not said here* | | | | | | vn accept-77.1 «NP V how S»: agent=Agent | | 4 | **click** | infinitive | you *not said here* | | | | | | vn sound\_emission-43.2 «NP V»: agent=Theme | | 5 | **read** | infinitive | you *not said here* | | | | | | vn transfer\_mesg-37.1.1-1 «NP V»: agent=Agent | One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree. **Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:language:047-the-best-ever-and-shocking-adverts-and-headlines.lesson:0`. **The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R5-strong ×1, R7-rel-agree ×1. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence. See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/). - ← previous: [Which number counts? Hyperbole and rea…, 18](https://md.mova.elamur.ai/free/en/corpora/school/language/46-which-number-counts-hyperbole-and-real-numbers-in-maths/18/) - next →: [The best ever and shocking: adverts an…, 2](https://md.mova.elamur.ai/free/en/corpora/school/language/47-the-best-ever-and-shocking-adverts-and-headlines/2/) - ↑ back to [the lesson](https://md.mova.elamur.ai/free/en/corpora/school/language/47-the-best-ever-and-shocking-adverts-and-headlines/)