--- title: Headlines make news sound bigger to sell papers and get clicks; the… — The best ever and shocking: adverts and headlines · tree and pragmatics description: Headlines make news sound bigger to sell papers and get clicks; the article underneath gives the real numbers. Who acts: Headlines, article. A sentence of the lesson «The best ever and shocking: adverts and headlines» of the language course of Mova's primary school with its dependency tree and the p --- [Mova](https://md.mova.elamur.ai/free/en/) · [this page in HTML](https://mova.elamur.ai/free/en/corpora/school/language/47-the-best-ever-and-shocking-adverts-and-headlines/12/) [home](https://md.mova.elamur.ai/free/en/) / [corpora](https://md.mova.elamur.ai/free/en/corpora/) / [school](https://md.mova.elamur.ai/free/en/corpora/school/) / [Language](https://md.mova.elamur.ai/free/en/corpora/school/language/) / [The best ever and shocking: adverts an…](https://md.mova.elamur.ai/free/en/corpora/school/language/47-the-best-ever-and-shocking-adverts-and-headlines/) / 12 # The best ever and shocking: adverts and headlines, sentence 12 Headlines make news sound bigger to sell papers and get clicks; the article underneath gives the real numbers. **Who acts:** Headlines, article · **What happens:** make, sound, sell, get, give · **To what, where:** papers, clicks, real numbers This is a sentence of the lesson «The best ever and shocking: adverts and headlines» of the language course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (Headlines, article), what happens, when and where, as Mova's frames read it from the tree. ## The tree {#tree} ```conllu # sent_id = school:language:047-the-best-ever-and-shocking-adverts-and-headlines.lesson:12 # text = Headlines make news sound bigger to sell papers and get clicks; the article underneath gives the real numbers. # source = school lesson (ours) # course = language # lesson = 047-the-best-ever-and-shocking-adverts-and-headlines.lesson # annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R5-strong ×2, R7-rel-agree ×2 1 Headlines headline NOUN NNS Number=Plur 2 nsubj _ _ 2 make make VERB VBP Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin 0 root _ _ 3 news news NOUN NN Number=Sing 4 compound _ _ 4 sound sound VERB VB VerbForm=Inf 2 xcomp _ Agree=R7-rel-agree|Haiku=2:obj|HaikuPos=NOUN:NN:Number=Sing 5 bigger big ADJ JJR Degree=Cmp 4 xcomp _ Agree=R5-strong|Haiku=2:xcomp 6 to to PART TO _ 7 mark _ _ 7 sell sell VERB VB VerbForm=Inf 2 advcl _ _ 8 papers paper NOUN NNS Number=Plur 7 obj _ _ 9 and and CCONJ CC _ 10 cc _ _ 10 get get VERB VB VerbForm=Inf 7 conj _ _ 11 clicks click NOUN NNS Number=Plur 10 obj _ _ 12 ; ; PUNCT , _ 16 punct _ _ 13 the the DET DT Definite=Def|PronType=Art 14 det _ _ 14 article article NOUN NN Number=Sing 16 nsubj _ _ 15 underneath underneath ADV RB _ 14 advmod _ Agree=R5-strong|Haiku=16:advmod 16 gives give VERB VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 2 parataxis _ Agree=R7-rel-agree|Haiku=2:conj 17 the the DET DT Definite=Def|PronType=Art 19 det _ _ 18 real real ADJ JJ Degree=Pos 19 amod _ _ 19 numbers number NOUN NNS Number=Plur 16 obj _ _ 20 . . PUNCT . _ 2 punct _ _ ``` ## Pragmatics {#pragmatics} - form: statement - act: assert - voice: narrator - polarity: none - teacher: kept the draft | # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | **make** | present | Headlines | | | | | | tree rules | | 2 | **sound** | infinitive | Headlines *not said here* | | | | | big *property* | vn stimulus\_subject-30.4 «NP V ADJ»: agent=Stimulus | | 3 | **sell** | to-infinitive | Headlines *not said here* | papers | | | | | vn give-13.1-1 «NP V NP»: agent=Agent paper=Theme | | 4 | **get** | infinitive | Headlines *not said here* | clicks | | | | | vn comprehend-87.2-1 «NP V NP»: agent=Experiencer click=Stimulus | | 5 | **give** | present | the article | the real numbers | | | | | vn give-13.1-1 «NP V NP»: agent=Agent number=Theme | One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree. **Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:language:047-the-best-ever-and-shocking-adverts-and-headlines.lesson:12`. **The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R5-strong ×2, R7-rel-agree ×2. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence. See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/). - ← previous: [The best ever and shocking: adverts an…, 7](https://md.mova.elamur.ai/free/en/corpora/school/language/47-the-best-ever-and-shocking-adverts-and-headlines/7/) - next →: [The best ever and shocking: adverts an…, 16](https://md.mova.elamur.ai/free/en/corpora/school/language/47-the-best-ever-and-shocking-adverts-and-headlines/16/) - ↑ back to [the lesson](https://md.mova.elamur.ai/free/en/corpora/school/language/47-the-best-ever-and-shocking-adverts-and-headlines/)