--- title: When someone earns money from what they praise (a discount code, «ad… — The best ever and shocking: adverts and headlines · tree and pragmatics description: When someone earns money from what they praise (a discount code, «ad» or «sponsored»), expect big words; «it's giving main character» is slang for «it makes you feel special and cool». Who acts: someone, Brits, money, giving. A sentence of the lesson «The best ever and shocking: adverts and headline --- [Mova](https://md.mova.elamur.ai/free/en/) · [this page in HTML](https://mova.elamur.ai/free/en/corpora/school/language/47-the-best-ever-and-shocking-adverts-and-headlines/17/) [home](https://md.mova.elamur.ai/free/en/) / [corpora](https://md.mova.elamur.ai/free/en/corpora/) / [school](https://md.mova.elamur.ai/free/en/corpora/school/) / [Language](https://md.mova.elamur.ai/free/en/corpora/school/language/) / [The best ever and shocking: adverts an…](https://md.mova.elamur.ai/free/en/corpora/school/language/47-the-best-ever-and-shocking-adverts-and-headlines/) / 17 # The best ever and shocking: adverts and headlines, sentence 17 When someone earns money from what they praise (a discount code, «ad» or «sponsored»), expect big words; «it's giving main character» is slang for «it makes you feel special and cool». **Who acts:** someone, Brits, money, giving, you · **What happens:** earn, praise, sponsor, expect, give, be · **To what, where:** money, big words, main character, slang, you, » · **Speech:** someone speaks here This is a sentence of the lesson «The best ever and shocking: adverts and headlines» of the language course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (someone, Brits, money, giving), what happens, when and where, as Mova's frames read it from the tree. ## The tree {#tree} ```conllu # sent_id = school:language:047-the-best-ever-and-shocking-adverts-and-headlines.lesson:17 # text = When someone earns money from what they praise (a discount code, «ad» or «sponsored»), expect big words; «it's giving main character» is slang for «it makes you feel special and cool». # source = school lesson (ours) # course = language # lesson = 047-the-best-ever-and-shocking-adverts-and-headlines.lesson # annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R5-strong ×1, R6-punct-agree ×2, R7-rel-agree ×2, R8-pos-agree ×2 1 When when SCONJ WRB _ 3 mark _ _ 2 someone someone PRON NN Number=Sing|PronType=Ind 3 nsubj _ _ 3 earns earn VERB VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 23 advcl _ _ 4 money money NOUN NN Number=Sing 3 obj _ _ 5 from from ADP IN _ 6 case _ _ 6 what what PRON WP PronType=Rel 3 obl _ _ 7 they they PRON PRP Case=Nom|Number=Plur|Person=3|PronType=Prs 8 nsubj _ _ 8 praise praise VERB VBP Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin 6 acl:relcl _ _ 9 ( ( PUNCT -LRB- _ 12 punct _ _ 10 a a DET DT Definite=Ind|PronType=Art 12 det _ _ 11 discount discount NOUN NN Number=Sing 12 compound _ _ 12 code code NOUN NN Number=Sing 3 obl _ _ 13 , , PUNCT , _ 16 punct _ _ 14 « « PUNCT `` _ 15 punct _ Agree=R6-punct-agree|Haiku=16:punct 15 ad ad NOUN NN Number=Sing 16 compound _ _ 16 » » NOUN NN Number=Sing 12 appos _ _ 17 or or CCONJ CC _ 18 cc _ _ 18 « « NOUN NN Number=Sing 16 conj _ _ 19 sponsored sponsor VERB VBN Tense=Past|VerbForm=Part|Voice=Pass 20 amod _ _ 20 » » NOUN NN Number=Sing 16 conj _ _ 21 ) ) PUNCT -RRB- _ 16 punct _ _ 22 , , PUNCT , _ 23 punct _ _ 23 expect expect VERB VB VerbForm=Inf 35 parataxis _ _ 24 big big ADJ JJ Degree=Pos 25 amod _ _ 25 words word NOUN NNS Number=Plur 23 obj _ _ 26 ; ; PUNCT , _ 35 punct _ _ 27 « « PUNCT `` _ 30 punct _ Agree=R8-pos-agree|Haiku=30:punct|HaikuPos=PUNCT:,:_ 28 it it PRON PRP Case=Nom|Gender=Neut|Number=Sing|Person=3|PronType=Prs 30 nsubj _ _ 29 's be AUX VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 30 aux _ _ 30 giving give VERB VBG Tense=Pres|VerbForm=Part 35 csubj _ _ 31 main main ADJ JJ Degree=Pos 32 amod _ _ 32 character character NOUN NN Number=Sing 30 obj _ _ 33 » » PUNCT '' _ 30 punct _ Agree=R6-punct-agree|Haiku=35:punct|HaikuPos=PUNCT:,:_ 34 is be AUX VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 35 cop _ _ 35 slang slang NOUN NN Number=Sing 0 root _ _ 36 for for ADP IN _ 39 mark _ Agree=R7-rel-agree|Haiku=39:case 37 « « PUNCT `` _ 39 punct _ Agree=R8-pos-agree|Haiku=39:punct|HaikuPos=PUNCT:,:_ 38 it it PRON PRP Case=Nom|Gender=Neut|Number=Sing|Person=3|PronType=Prs 39 nsubj _ _ 39 makes make VERB VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 35 advcl _ Agree=R7-rel-agree|Haiku=35:obl 40 you you PRON PRP Case=Acc|Person=2|PronType=Prs 39 obj _ _ 41 feel feel VERB VB VerbForm=Inf 39 xcomp _ _ 42 special special ADJ JJ Degree=Pos 41 xcomp _ Agree=R5-strong|Haiku=45:amod 43 and and CCONJ CC _ 44 cc _ _ 44 cool cool ADJ JJ Degree=Pos 42 conj _ _ 45 » » NOUN NNS Number=Plur 41 obj _ _ 46 . . PUNCT . _ 35 punct _ _ ``` ## Pragmatics {#pragmatics} No stored speech act for this sentence. | # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | **earn** | present | someone | money | | | | a discount code *obl* | vn get-13.5.1-1 «NP V NP PP.source»: agent=Agent money=Theme from what=Source | | 2 | **praise** | present | Brits *= brit* | | | | | | vn judgment-33.1-1 «NP V NP»: agent=Agent | | 3 | **sponsor** *in a quote* | participle | | | | | | | vn captain-29.8-1 «NP V PP.beneficiary»: agent=Agent | | 4 | **expect** | infinitive | | big words | | | | | vn conjecture-29.5-1 «NP V NP»: agent=Agent word=Theme | | 5 | **give** *in a quote* | present · progressive | money | main character | | | | | vn give-13.1-1 «NP V NP»: agent=Agent character=Theme | | 6 | **is a** | present | giving | slang | | | | | tree rules | | 7 | **make** *in a quote* | present | money | you | | | | | tree rules | | 8 | **feel** *in a quote* | infinitive | you *not said here* | » | | | | special *property* | vn hunt-35.1 «NP V NP»: agent=Agent »=Theme | One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree. **Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:language:047-the-best-ever-and-shocking-adverts-and-headlines.lesson:17`. **The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R5-strong ×1, R6-punct-agree ×2, R7-rel-agree ×2, R8-pos-agree ×2. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence. See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/). - ← previous: [The best ever and shocking: adverts an…, 16](https://md.mova.elamur.ai/free/en/corpora/school/language/47-the-best-ever-and-shocking-adverts-and-headlines/16/) - next →: [The best ever and shocking: adverts an…, 18](https://md.mova.elamur.ai/free/en/corpora/school/language/47-the-best-ever-and-shocking-adverts-and-headlines/18/) - ↑ back to [the lesson](https://md.mova.elamur.ai/free/en/corpora/school/language/47-the-best-ever-and-shocking-adverts-and-headlines/)