--- title: The wise reader looks past the big gold letters for the small print… — The best ever and shocking: adverts and headlines · tree and pragmatics description: The wise reader looks past the big gold letters for the small print and the real facts: the label on the side of the box, the size of the toy, the actual temperature, who is paying for the praise. Who acts: wise reader, actual temperature. A sentence of the lesson «The best ever and shocking: advert --- [Mova](https://md.mova.elamur.ai/free/en/) · [this page in HTML](https://mova.elamur.ai/free/en/corpora/school/language/47-the-best-ever-and-shocking-adverts-and-headlines/7/) [home](https://md.mova.elamur.ai/free/en/) / [corpora](https://md.mova.elamur.ai/free/en/corpora/) / [school](https://md.mova.elamur.ai/free/en/corpora/school/) / [Language](https://md.mova.elamur.ai/free/en/corpora/school/language/) / [The best ever and shocking: adverts an…](https://md.mova.elamur.ai/free/en/corpora/school/language/47-the-best-ever-and-shocking-adverts-and-headlines/) / 7 # The best ever and shocking: adverts and headlines, sentence 7 The wise reader looks past the big gold letters for the small print and the real facts: the label on the side of the box, the size of the toy, the actual temperature, who is paying for the praise. **Who acts:** wise reader, actual temperature · **What happens:** look, pay This is a sentence of the lesson «The best ever and shocking: adverts and headlines» of the language course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (wise reader, actual temperature), what happens, when and where, as Mova's frames read it from the tree. ## The tree {#tree} ```conllu # sent_id = school:language:047-the-best-ever-and-shocking-adverts-and-headlines.lesson:7 # text = The wise reader looks past the big gold letters for the small print and the real facts: the label on the side of the box, the size of the toy, the actual temperature, who is paying for the praise. # source = school lesson (ours) # course = language # lesson = 047-the-best-ever-and-shocking-adverts-and-headlines.lesson # annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R7-rel-agree ×1 1 The the DET DT Definite=Def|PronType=Art 3 det _ _ 2 wise wise ADJ JJ Degree=Pos 3 amod _ _ 3 reader reader NOUN NN Number=Sing 4 nsubj _ _ 4 looks look VERB VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 0 root _ _ 5 past past ADP IN _ 9 case _ _ 6 the the DET DT Definite=Def|PronType=Art 9 det _ _ 7 big big ADJ JJ Degree=Pos 9 amod _ _ 8 gold gold NOUN NN Number=Sing 9 compound _ Agree=R7-rel-agree|Haiku=9:amod|HaikuPos=ADJ:JJ:Degree=Pos 9 letters letter NOUN NNS Number=Plur 4 obl _ _ 10 for for ADP IN _ 13 case _ _ 11 the the DET DT Definite=Def|PronType=Art 13 det _ _ 12 small small ADJ JJ Degree=Pos 13 amod _ _ 13 print print NOUN NN Number=Sing 9 nmod _ _ 14 and and CCONJ CC _ 17 cc _ _ 15 the the DET DT Definite=Def|PronType=Art 17 det _ _ 16 real real ADJ JJ Degree=Pos 17 amod _ _ 17 facts fact NOUN NNS Number=Plur 13 conj _ _ 18 : : PUNCT : _ 20 punct _ _ 19 the the DET DT Definite=Def|PronType=Art 20 det _ _ 20 label label NOUN NN Number=Sing 17 appos _ _ 21 on on ADP IN _ 23 case _ _ 22 the the DET DT Definite=Def|PronType=Art 23 det _ _ 23 side side NOUN NN Number=Sing 20 nmod _ _ 24 of of ADP IN _ 26 case _ _ 25 the the DET DT Definite=Def|PronType=Art 26 det _ _ 26 box box NOUN NN Number=Sing 23 nmod _ _ 27 , , PUNCT , _ 29 punct _ _ 28 the the DET DT Definite=Def|PronType=Art 29 det _ _ 29 size size NOUN NN Number=Sing 20 conj _ _ 30 of of ADP IN _ 32 case _ _ 31 the the DET DT Definite=Def|PronType=Art 32 det _ _ 32 toy toy NOUN NN Number=Sing 29 nmod _ _ 33 , , PUNCT , _ 36 punct _ _ 34 the the DET DT Definite=Def|PronType=Art 36 det _ _ 35 actual actual ADJ JJ Degree=Pos 36 amod _ _ 36 temperature temperature NOUN NN Number=Sing 20 conj _ _ 37 , , PUNCT , _ 40 punct _ _ 38 who who PRON WP PronType=Rel 40 nsubj _ _ 39 is be AUX VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 40 aux _ _ 40 paying pay VERB VBG Tense=Pres|VerbForm=Part 36 acl:relcl _ _ 41 for for ADP IN _ 43 case _ _ 42 the the DET DT Definite=Def|PronType=Art 43 det _ _ 43 praise praise NOUN NN Number=Sing 40 obl _ _ 44 . . PUNCT . _ 4 punct _ _ ``` ## Pragmatics {#pragmatics} No stored speech act for this sentence. | # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | **look** | present | the wise reader | | | | | past the big gold letters for the small print and the real facts | vn peer-30.3 «NP V PP.theme»: agent=Agent past letter=Theme | | 2 | **pay** | present · progressive | the actual temperature | | | | | for the praise | vn pay-68-1 «NP V NP PP.theme»: agent=Agent for praise=Theme | One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree. **Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:language:047-the-best-ever-and-shocking-adverts-and-headlines.lesson:7`. **The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R7-rel-agree ×1. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence. See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/). - ← previous: [The best ever and shocking: adverts an…, 6](https://md.mova.elamur.ai/free/en/corpora/school/language/47-the-best-ever-and-shocking-adverts-and-headlines/6/) - next →: [The best ever and shocking: adverts an…, 12](https://md.mova.elamur.ai/free/en/corpora/school/language/47-the-best-ever-and-shocking-adverts-and-headlines/12/) - ↑ back to [the lesson](https://md.mova.elamur.ai/free/en/corpora/school/language/47-the-best-ever-and-shocking-adverts-and-headlines/)