--- title: Adverts and how they work on you — a lesson of Mova's school · trees and pragmatics description: «Adverts and how they work on you», a lesson of the money course of Mova's primary school, sentence by sentence with dependency trees and pragmatics. It begins: An advert is a message paid for by someone who wants you to buy something, and it is made very carefully to make you want it. --- [Mova](https://md.mova.elamur.ai/free/en/) · [this page in HTML](https://mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/) [home](https://md.mova.elamur.ai/free/en/) / [corpora](https://md.mova.elamur.ai/free/en/corpora/) / [school](https://md.mova.elamur.ai/free/en/corpora/school/) / [Money](https://md.mova.elamur.ai/free/en/corpora/school/money/) / Adverts and how they work on you # Adverts and how they work on you Lesson 33 of the money course of Mova's primary school: 17 sentences, each with its syntax tree and pragmatics. The lessons are written for Mova, and their agreed trees are part of Mova corpus 0.4 (CC BY-SA 4.0). How Mova does on its tests: [the lesson at school](https://md.mova.elamur.ai/free/en/school-run/money/33-adverts-and-how-they-work-on-you/). - [0](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/0/) — An advert is a message paid for by someone who wants you to buy something, and it is made very carefully to make you want it. - [1](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/1/) — Picture a TV ad with kids laughing, music pumping and a toy zooming round, then "Only £29.99!": Freya shouts "I NEED that", but that is the ad talking, because nearly £30 is six weeks of £5 pocket money. - [2](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/2/) — Ads sell feelings: happy, cool, grown-up; they use famous footballers, cartoon animals, free toys, camera tricks that make a 10cm toy look 50cm tall, and numbers like "9 out of 10 kids love it" without saying which kids. - [3](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/3/) — Free apps and websites earn money from ads, so your attention is what they sell; that is why ads pop up every few minutes and why trainers follow you around after one search. - [4](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/4/) — The trick to beat an ad is to ask questions: who paid for this, what do they want me to feel, and says who? - [5](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/5/) — An advert is a message trying to sell something; a target audience is the group of people it is aimed at. - [6](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/6/) — £29.99 is just 1p under £30, which is 6 weeks of £5 pocket money. - [7](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/7/) — An endorsement is when a famous person promotes a product, often paid a lot, maybe £1 million; it does not prove they really use it. - [8](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/8/) — A survey asks people questions; "9 out of 10" might mean only 10 people were asked, so small or chosen groups can mislead. - [9](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/9/) — Free apps are ad-supported: one ad every 3 minutes over 30 minutes is 30 ÷ 3 = 10 ads. - [10](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/10/) — Misleading means giving the wrong idea; an ad can make a 10cm toy look 50cm tall, which is 5 times bigger than real. - [11](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/11/) — An affiliate is paid for each sale they bring; a £20 product with 10% off costs £18, and the YouTuber might get £2 for the sale. - [12](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/12/) — Targeted ads are chosen for you from what you look at online; cookies are small files that help websites track you. - [13](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/13/) — Persuasion is trying to change what someone thinks or does; asking "what do they want me to feel?" helps you stay in control. - [14](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/14/) — Marketing is everything a company does to sell; cereal with a toy at £3.50 instead of plain cereal at £1.50 means paying £2 for a tiny toy. - [15](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/15/) — Some countries limit adverts for unhealthy food aimed at children. - [16](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/16/) — A slogan is a short catchy phrase; "the best pizza in town" is an opinion, not a checked fact. - ← previous: [The school fair, famous companies and being your own boss](https://md.mova.elamur.ai/free/en/corpora/school/money/32-the-school-fair-famous-companies-and-being-your-own-boss/) - next →: [Inflation explained with a chocolate bar](https://md.mova.elamur.ai/free/en/corpora/school/money/34-inflation-explained-with-a-chocolate-bar/) - ↑ back to [Money](https://md.mova.elamur.ai/free/en/corpora/school/money/)