--- title: An advert is a message paid for by someone who wants you to buy some… — Adverts and how they work on you · tree and pragmatics description: An advert is a message paid for by someone who wants you to buy something, and it is made very carefully to make you want it. Who acts: advert, you. A sentence of the lesson «Adverts and how they work on you» of the money course of Mova's primary school with its dependency tree and the pragmatics of --- [Mova](https://md.mova.elamur.ai/free/en/) · [this page in HTML](https://mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/0/) [home](https://md.mova.elamur.ai/free/en/) / [corpora](https://md.mova.elamur.ai/free/en/corpora/) / [school](https://md.mova.elamur.ai/free/en/corpora/school/) / [Money](https://md.mova.elamur.ai/free/en/corpora/school/money/) / [Adverts and how they work on you](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/) / 0 # Adverts and how they work on you, sentence 0 An advert is a message paid for by someone who wants you to buy something, and it is made very carefully to make you want it. **Who acts:** advert, you · **What happens:** be, pay, want, buy, make · **To what, where:** message, you, something, advert This is a sentence of the lesson «Adverts and how they work on you» of the money course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (advert, you), what happens, when and where, as Mova's frames read it from the tree. ## The tree {#tree} ```conllu # sent_id = school:money:033-adverts-and-how-they-work-on-you.lesson:0 # text = An advert is a message paid for by someone who wants you to buy something, and it is made very carefully to make you want it. # source = school lesson (ours) # course = money # lesson = 033-adverts-and-how-they-work-on-you.lesson # annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R7-rel-agree ×1 1 An a DET DT Definite=Ind|PronType=Art 2 det _ _ 2 advert advert NOUN NN Number=Sing 5 nsubj _ _ 3 is be AUX VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 5 cop _ _ 4 a a DET DT Definite=Ind|PronType=Art 5 det _ _ 5 message message NOUN NN Number=Sing 0 root _ _ 6 paid pay VERB VBN Tense=Past|VerbForm=Part|Voice=Pass 5 acl _ _ 7 for for ADP IN _ 6 obl _ _ 8 by by ADP IN _ 9 case _ _ 9 someone someone PRON NN Number=Sing|PronType=Ind 6 obl _ _ 10 who who PRON WP PronType=Rel 11 nsubj _ _ 11 wants want VERB VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 9 acl:relcl _ _ 12 you you PRON PRP Case=Acc|Person=2|PronType=Prs 11 obj _ _ 13 to to PART TO _ 14 mark _ _ 14 buy buy VERB VB VerbForm=Inf 11 xcomp _ _ 15 something something PRON NN Number=Sing|PronType=Ind 14 obj _ _ 16 , , PUNCT , _ 20 punct _ _ 17 and and CCONJ CC _ 20 cc _ _ 18 it it PRON PRP Case=Nom|Gender=Neut|Number=Sing|Person=3|PronType=Prs 20 nsubj:pass _ _ 19 is be AUX VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 20 aux:pass _ _ 20 made make VERB VBN Tense=Past|VerbForm=Part|Voice=Pass 5 conj _ _ 21 very very ADV RB _ 22 advmod _ _ 22 carefully carefully ADV RB _ 20 advmod _ _ 23 to to PART TO _ 24 mark _ _ 24 make make VERB VB VerbForm=Inf 20 advcl _ _ 25 you you PRON PRP Case=Nom|Person=2|PronType=Prs 26 nsubj _ _ 26 want want VERB VB VerbForm=Inf 24 xcomp _ Agree=R7-rel-agree|Haiku=24:ccomp|HaikuPos=VERB:VBP:Mood=Ind|Number=Sing|Person=2|Tense=Pres|VerbForm=Fin 27 it it PRON PRP Case=Acc|Gender=Neut|Number=Sing|Person=3|PronType=Prs 26 obj _ _ 28 . . PUNCT . _ 5 punct _ _ ``` ## Pragmatics {#pragmatics} No stored speech act for this sentence. | # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | **is a** | present | a advert | a message | | | | | tree rules | | 2 | **pay** | participle | | a message *not said here* | | | | by someone | vn pay-68-1 «NP V NP»: agent=Agent | | 3 | **want** | present | | you | | | | | tree rules | | 4 | **buy** *not said to happen* | to-infinitive | you *not said here* | something | | | | | vn accept-77.1 «NP V NP»: agent=Agent something=Theme | | 5 | **make** | present · passive | | advert | | | | carefully *property* | vn build-26.1-1 «NP.asset V NP»: subject=Product | | 6 | **make** | to-infinitive | | | | | | | tree rules | | 7 | **want** | infinitive | you | advert | | | | | vn want-32.1-1-1 «NP V NP ADV»: agent=Pivot it=Theme | One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree. **Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:money:033-adverts-and-how-they-work-on-you.lesson:0`. **The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R7-rel-agree ×1. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence. See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/). - ← previous: [The school fair, famous companies and…, 16](https://md.mova.elamur.ai/free/en/corpora/school/money/32-the-school-fair-famous-companies-and-being-your-own-boss/16/) - next →: [Adverts and how they work on you, 1](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/1/) - ↑ back to [the lesson](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/)