--- title: Picture a TV ad with kids laughing, music pumping and a toy zooming… — Adverts and how they work on you · tree and pragmatics description: Picture a TV ad with kids laughing, music pumping and a toy zooming round, then "Only £29.99!": Freya shouts "I NEED that", but that is the ad talking, because nearly £30 is six weeks of £5 pocket money. Who acts: you, kids, Freya, that. A sentence of the lesson «Adverts and how they work on you» of --- [Mova](https://md.mova.elamur.ai/free/en/) · [this page in HTML](https://mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/1/) [home](https://md.mova.elamur.ai/free/en/) / [corpora](https://md.mova.elamur.ai/free/en/corpora/) / [school](https://md.mova.elamur.ai/free/en/corpora/school/) / [Money](https://md.mova.elamur.ai/free/en/corpora/school/money/) / [Adverts and how they work on you](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/) / 1 # Adverts and how they work on you, sentence 1 Picture a TV ad with kids laughing, music pumping and a toy zooming round, then "Only £29.99!": Freya shouts "I NEED that", but that is the ad talking, because nearly £30 is six weeks of £5 pocket money. **Who acts:** you, kids, Freya, that · **What happens:** picture, laugh, pump, zoom, shout, need · **To what, where:** TV ad, that, ad talking, six weeks · **Speech:** someone speaks here This is a sentence of the lesson «Adverts and how they work on you» of the money course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (you, kids, Freya, that), what happens, when and where, as Mova's frames read it from the tree. ## The tree {#tree} ```conllu # sent_id = school:money:033-adverts-and-how-they-work-on-you.lesson:1 # text = Picture a TV ad with kids laughing, music pumping and a toy zooming round, then "Only £29.99!": Freya shouts "I NEED that", but that is the ad talking, because nearly £30 is six weeks of £5 pocket money. # source = school lesson (ours) # course = money # lesson = 033-adverts-and-how-they-work-on-you.lesson # annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R5-strong ×2, R6-punct-agree ×2, R7-rel-agree ×2 1 Picture picture VERB VB Mood=Imp|VerbForm=Fin 0 root _ _ 2 a a DET DT Definite=Ind|PronType=Art 4 det _ _ 3 TV TV NOUN NN Number=Sing 4 compound _ _ 4 ad ad NOUN NN Number=Sing 1 obj _ _ 5 with with SCONJ IN _ 7 mark _ _ 6 kids kid NOUN NNS Number=Plur 7 nsubj _ _ 7 laughing laugh VERB VBG VerbForm=Ger 1 xcomp _ _ 8 , , PUNCT , _ 10 punct _ _ 9 music music NOUN NN Number=Sing 10 compound _ _ 10 pumping pump VERB VBG Tense=Pres|VerbForm=Part 7 conj _ _ 11 and and CCONJ CC _ 13 cc _ _ 12 a a DET DT Definite=Ind|PronType=Art 13 det _ _ 13 toy toy NOUN NN Number=Sing 10 conj _ _ 14 zooming zoom VERB VBG Tense=Pres|VerbForm=Part 10 advcl _ _ 15 round round ADV RB _ 14 advmod _ _ 16 , , PUNCT , _ 20 punct _ _ 17 then then ADV RB _ 20 advmod _ _ 18 " " PUNCT `` _ 20 punct _ _ 19 Only only ADV RB _ 20 advmod _ _ 20 £ £ SYM $ _ 1 obj _ _ 21 29.99 29.99 NUM CD NumForm=Digit|NumType=Card 20 flat _ _ 22 ! ! PUNCT . _ 20 punct _ _ 23 " " PUNCT '' _ 20 punct _ _ 24 : : PUNCT : _ 26 punct _ _ 25 Freya Freya PROPN NNP Number=Sing 26 nsubj _ Agree=R7-rel-agree|Haiku=26:compound|HaikuPos=NOUN:NN:Number=Sing 26 shouts shout VERB VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 1 parataxis _ Agree=R7-rel-agree|Haiku=1:obl|HaikuPos=NOUN:NNS:Number=Plur 27 " " PUNCT `` _ 29 punct _ Agree=R6-punct-agree|Haiku=26:punct|HaikuPos=PUNCT:'':_ 28 I I PRON PRP Case=Nom|Number=Sing|Person=1|PronType=Prs 29 nsubj _ _ 29 NEED need VERB VBP Mood=Ind|Number=Sing|Person=1|Tense=Pres|VerbForm=Fin 26 ccomp _ Agree=R5-strong|Haiku=1:ccomp 30 that that PRON DT Number=Sing|PronType=Dem 29 obj _ _ 31 " " PUNCT '' _ 29 punct _ Agree=R6-punct-agree|Haiku=38:punct|HaikuPos=PUNCT:``:_ 32 , , PUNCT , _ 38 punct _ _ 33 but but CCONJ CC _ 38 cc _ _ 34 that that PRON DT Number=Sing|PronType=Dem 38 nsubj _ _ 35 is be AUX VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 38 cop _ _ 36 the the DET DT Definite=Def|PronType=Art 37 det _ Agree=R5-strong|Haiku=38:det 37 ad ad NOUN NN Number=Sing 38 compound _ _ 38 talking talking NOUN NN Number=Sing 29 advcl _ _ 39 , , PUNCT , _ 46 punct _ _ 40 because because SCONJ IN _ 46 mark _ _ 41 nearly nearly ADV RB _ 42 advmod _ _ 42 £ £ SYM $ _ 46 nsubj _ _ 43 30 30 NUM CD NumForm=Digit|NumType=Card 42 nummod _ _ 44 is be AUX VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 46 cop _ _ 45 six six NUM CD NumForm=Word|NumType=Card 46 nummod _ _ 46 weeks week NOUN NNS Number=Plur 38 advcl _ _ 47 of of ADP IN _ 51 case _ _ 48 £ £ SYM $ _ 51 compound _ _ 49 5 5 NUM CD NumForm=Digit|NumType=Card 48 nummod _ _ 50 pocket pocket NOUN NN Number=Sing 51 compound _ _ 51 money money NOUN NN Number=Sing 46 nmod _ _ 52 . . PUNCT . _ 1 punct _ _ ``` ## Pragmatics {#pragmatics} - form: command - act: request - voice: narrator - polarity: none - teacher: changed act=request | # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | **picture** | imperative | you *not said here* | a TV ad | | | | | tree rules | | 2 | **laugh** | gerund | kids | | | | | | vn nonverbal\_expression-40.2 «NP V»: agent=Agent | | 3 | **pump** | gerund | kids *not said here* | | | | | | vn spray-9.7-1 «NP V PP.destination»: agent=Theme | | 4 | **zoom** | gerund | kids *not said here* | | | | | round *property* | vn run-51.3.2 «NP V»: agent=Theme | | 5 | **shout** *speech: express* | present | Freya | | | | | | vn manner\_speaking-37.3 «NP V that S»: agent=Agent clause=Topic | | 6 | **need** *in a quote* | present | Freya | that | | | | | vn want-32.1-1-1 «NP V NP ADV»: agent=Pivot that=Theme | | 7 | **is a** | present | that | ad talking | | | | | tree rules | | 8 | **is a** | present | | six weeks | | | | of £ pocket money | tree rules | One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree. **Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:money:033-adverts-and-how-they-work-on-you.lesson:1`. **The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R5-strong ×2, R6-punct-agree ×2, R7-rel-agree ×2. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence. See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/). - ← previous: [Adverts and how they work on you, 0](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/0/) - next →: [Adverts and how they work on you, 2](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/2/) - ↑ back to [the lesson](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/)