--- title: Targeted ads are chosen for you from what you look at online; cookie… — Adverts and how they work on you · tree and pragmatics description: Targeted ads are chosen for you from what you look at online; cookies are small files that help websites track you. Who acts: you, cookies, small files, websites. A sentence of the lesson «Adverts and how they work on you» of the money course of Mova's primary school with its dependency tree and the --- [Mova](https://md.mova.elamur.ai/free/en/) · [this page in HTML](https://mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/12/) [home](https://md.mova.elamur.ai/free/en/) / [corpora](https://md.mova.elamur.ai/free/en/corpora/) / [school](https://md.mova.elamur.ai/free/en/corpora/school/) / [Money](https://md.mova.elamur.ai/free/en/corpora/school/money/) / [Adverts and how they work on you](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/) / 12 # Adverts and how they work on you, sentence 12 Targeted ads are chosen for you from what you look at online; cookies are small files that help websites track you. **Who acts:** you, cookies, small files, websites · **What happens:** target, choose, look, be, help, track · **To what, where:** Targeted ads, small files, websites, you This is a sentence of the lesson «Adverts and how they work on you» of the money course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (you, cookies, small files, websites), what happens, when and where, as Mova's frames read it from the tree. ## The tree {#tree} ```conllu # sent_id = school:money:033-adverts-and-how-they-work-on-you.lesson:12 # text = Targeted ads are chosen for you from what you look at online; cookies are small files that help websites track you. # source = school lesson (ours) # course = money # lesson = 033-adverts-and-how-they-work-on-you.lesson # annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R7-rel-agree ×1, R8-pos-agree ×1 1 Targeted target VERB VBN Tense=Past|VerbForm=Part|Voice=Pass 2 amod _ _ 2 ads ad NOUN NNS Number=Plur 4 nsubj _ _ 3 are be AUX VBP Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin 4 aux:pass _ _ 4 chosen choose VERB VBN Tense=Past|VerbForm=Part|Voice=Pass 0 root _ _ 5 for for ADP IN _ 6 case _ _ 6 you you PRON PRP Case=Acc|Person=2|PronType=Prs 4 obl _ _ 7 from from ADP IN _ 8 case _ _ 8 what what PRON WP PronType=Rel 4 obl _ _ 9 you you PRON PRP Case=Nom|Person=2|PronType=Prs 10 nsubj _ _ 10 look look VERB VBP Mood=Ind|Number=Sing|Person=2|Tense=Pres|VerbForm=Fin 8 acl:relcl _ _ 11 at at ADP IN _ 12 case _ _ 12 online online ADV RB _ 10 advmod _ Agree=R7-rel-agree|Haiku=10:obl 13 ; ; PUNCT : _ 4 punct _ _ 14 cookies cookie NOUN NNS Number=Plur 17 nsubj _ _ 15 are be AUX VBP Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin 17 cop _ _ 16 small small ADJ JJ Degree=Pos 17 amod _ _ 17 files file NOUN NNS Number=Plur 4 parataxis _ _ 18 that that PRON WDT PronType=Rel 19 nsubj _ _ 19 help help VERB VBP Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin 17 acl:relcl _ _ 20 websites website NOUN NNS Number=Plur 19 obj _ _ 21 track track VERB VB VerbForm=Inf 19 xcomp _ Agree=R8-pos-agree|Haiku=19:xcomp|HaikuPos=VERB:VBP:Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin 22 you you PRON PRP Case=Acc|Person=2|PronType=Prs 21 obj _ _ 23 . . PUNCT . _ 4 punct _ _ ``` ## Pragmatics {#pragmatics} - form: statement - act: assert - voice: narrator - polarity: none - teacher: kept the draft | # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | **target** | participle | | | | | | | vn confront-98 «NP V NP»: agent=Agent | | 2 | **choose** | present · passive | | Targeted ads | | | | for you | vn get-13.5.1 «NP V NP PP.source NP.asset»: subject=Theme for you=Asset from what=Source | | 3 | **look** | present | you | | | | | online *property* | vn stimulus\_subject-30.4 «NP V PP.attribute»: agent=Stimulus | | 4 | **is a** | present | cookies | small files | | | | | tree rules | | 5 | **help** | present | small files | websites | | | | | vn help-72.1-1-1 «NP V NP S\_INF»: agent=Agent website=Beneficiary clause=Theme | | 6 | **track** | infinitive | websites *not said here* | you | | | | | vn stalk-35.3 «NP V NP»: agent=Agent you=Theme | One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree. **Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:money:033-adverts-and-how-they-work-on-you.lesson:12`. **The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R7-rel-agree ×1, R8-pos-agree ×1. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence. See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/). - ← previous: [Adverts and how they work on you, 11](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/11/) - next →: [Adverts and how they work on you, 13](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/13/) - ↑ back to [the lesson](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/)