--- title: Persuasion is trying to change what someone thinks or does; asking "… — Adverts and how they work on you · tree and pragmatics description: Persuasion is trying to change what someone thinks or does; asking "what do they want me to feel?" helps you stay in control. Who acts: Persuasion, someone, cookies, me. A sentence of the lesson «Adverts and how they work on you» of the money course of Mova's primary school with its dependency tree --- [Mova](https://md.mova.elamur.ai/free/en/) · [this page in HTML](https://mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/13/) [home](https://md.mova.elamur.ai/free/en/) / [corpora](https://md.mova.elamur.ai/free/en/corpora/) / [school](https://md.mova.elamur.ai/free/en/corpora/school/) / [Money](https://md.mova.elamur.ai/free/en/corpora/school/money/) / [Adverts and how they work on you](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/) / 13 # Adverts and how they work on you, sentence 13 Persuasion is trying to change what someone thinks or does; asking "what do they want me to feel?" helps you stay in control. **Who acts:** Persuasion, someone, cookies, me, asking, you · **What happens:** try, change, think, do, ask, want · **To what, where:** me, you, control · **Speech:** someone speaks here This is a sentence of the lesson «Adverts and how they work on you» of the money course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (Persuasion, someone, cookies, me), what happens, when and where, as Mova's frames read it from the tree. ## The tree {#tree} ```conllu # sent_id = school:money:033-adverts-and-how-they-work-on-you.lesson:13 # text = Persuasion is trying to change what someone thinks or does; asking "what do they want me to feel?" helps you stay in control. # source = school lesson (ours) # course = money # lesson = 033-adverts-and-how-they-work-on-you.lesson # annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R1-cc-next ×1, R8-pos-agree ×1 1 Persuasion persuasion NOUN NN Number=Sing 3 nsubj _ _ 2 is be AUX VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 3 aux _ _ 3 trying try VERB VBG Tense=Pres|VerbForm=Part 0 root _ _ 4 to to PART TO _ 5 mark _ _ 5 change change VERB VB VerbForm=Inf 3 xcomp _ _ 6 what what PRON WP PronType=Int 8 obj _ _ 7 someone someone PRON NN Number=Sing|PronType=Ind 8 nsubj _ _ 8 thinks think VERB VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 5 ccomp _ _ 9 or or CCONJ CC _ 10 cc _ Agree=R1-cc-next|Haiku=8:cc 10 does do VERB VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 8 conj _ _ 11 ; ; PUNCT , _ 12 punct _ _ 12 asking ask VERB VBG VerbForm=Ger 23 csubj _ _ 13 " " PUNCT `` _ 17 punct _ _ 14 what what PRON WP PronType=Int 20 obj _ _ 15 do do AUX VBP Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin 17 aux _ _ 16 they they PRON PRP Case=Nom|Number=Plur|Person=3|PronType=Prs 17 nsubj _ _ 17 want want VERB VB VerbForm=Inf 12 ccomp _ _ 18 me I PRON PRP Case=Acc|Number=Sing|Person=1|PronType=Prs 17 obj _ _ 19 to to PART TO _ 20 mark _ _ 20 feel feel VERB VB VerbForm=Inf 17 xcomp _ _ 21 ? ? PUNCT . _ 17 punct _ _ 22 " " PUNCT '' _ 17 punct _ _ 23 helps help VERB VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 3 parataxis _ _ 24 you you PRON PRP Case=Nom|Person=2|PronType=Prs 23 obj _ _ 25 stay stay VERB VB VerbForm=Inf 23 xcomp _ Agree=R8-pos-agree|Haiku=23:xcomp|HaikuPos=VERB:VBP:Mood=Ind|Number=Sing|Person=2|Tense=Pres|VerbForm=Fin 26 in in ADP IN _ 27 case _ _ 27 control control NOUN NN Number=Sing 25 obl _ _ 28 . . PUNCT . _ 3 punct _ _ ``` ## Pragmatics {#pragmatics} No stored speech act for this sentence. | # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | **try** | present · progressive | Persuasion | | | | | | vn try-61.1 «NP V S\_INF»: agent=Agent clause=Eventuality | | 2 | **change** *not said to happen* | to-infinitive | Persuasion *not said here* | | | | | | tree rules | | 3 | **think** *speech: other* | present | someone | | | | | | vn wish-62 «NP V NP»: agent=Pivot what=Theme | | 4 | **do** | present | someone *not said here* | | | | | | vn act-114-1 «NP V»: agent=Agent | | 5 | **ask** *speech: ask* | gerund | | | | | | | vn inquire-37.1.2 «NP V how S»: agent=Agent clause=Topic | | 6 | **want** *in a quote* | present · do-support | cookies *= cookie* | me | | | | | tree rules | | 7 | **feel** *not said to happen, in a quote* | to-infinitive | me *not said here* | | | | | | vn hunt-35.1 «NP V NP»: agent=Agent what=Theme | | 8 | **help** | present | asking | you | | | | | vn help-72.1-1-1 «NP V NP S\_INF»: agent=Agent you=Beneficiary clause=Theme | | 9 | **stay** | infinitive | you *not said here* | | | control | | | vn exist-47.1 «NP V PP.location»: agent=Theme in control=Location | One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree. **Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:money:033-adverts-and-how-they-work-on-you.lesson:13`. **The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R1-cc-next ×1, R8-pos-agree ×1. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence. See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/). - ← previous: [Adverts and how they work on you, 12](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/12/) - next →: [Adverts and how they work on you, 14](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/14/) - ↑ back to [the lesson](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/)