--- title: Marketing is everything a company does to sell; cereal with a toy at… — Adverts and how they work on you · tree and pragmatics description: Marketing is everything a company does to sell; cereal with a toy at £3.50 instead of plain cereal at £1.50 means paying £2 for a tiny toy. Who acts: Marketing, company, cereal. A sentence of the lesson «Adverts and how they work on you» of the money course of Mova's primary school with its dependen --- [Mova](https://md.mova.elamur.ai/free/en/) · [this page in HTML](https://mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/14/) [home](https://md.mova.elamur.ai/free/en/) / [corpora](https://md.mova.elamur.ai/free/en/corpora/) / [school](https://md.mova.elamur.ai/free/en/corpora/school/) / [Money](https://md.mova.elamur.ai/free/en/corpora/school/money/) / [Adverts and how they work on you](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/) / 14 # Adverts and how they work on you, sentence 14 Marketing is everything a company does to sell; cereal with a toy at £3.50 instead of plain cereal at £1.50 means paying £2 for a tiny toy. **Who acts:** Marketing, company, cereal · **What happens:** be, do, sell, mean, pay · **To what, where:** everything, £ 2 · **Speech:** someone speaks here This is a sentence of the lesson «Adverts and how they work on you» of the money course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (Marketing, company, cereal), what happens, when and where, as Mova's frames read it from the tree. ## The tree {#tree} ```conllu # sent_id = school:money:033-adverts-and-how-they-work-on-you.lesson:14 # text = Marketing is everything a company does to sell; cereal with a toy at £3.50 instead of plain cereal at £1.50 means paying £2 for a tiny toy. # source = school lesson (ours) # course = money # lesson = 033-adverts-and-how-they-work-on-you.lesson # annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R2-punct-next ×1, R7-rel-agree ×2 1 Marketing marketing NOUN NN Number=Sing 3 nsubj _ _ 2 is be AUX VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 3 cop _ _ 3 everything everything PRON NN Number=Sing|PronType=Tot 0 root _ _ 4 a a DET DT Definite=Ind|PronType=Art 5 det _ _ 5 company company NOUN NN Number=Sing 6 nsubj _ _ 6 does do VERB VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 3 acl:relcl _ _ 7 to to PART TO _ 8 mark _ _ 8 sell sell VERB VB VerbForm=Inf 6 advcl _ _ 9 ; ; PUNCT , _ 24 punct _ Agree=R2-punct-next|Haiku=3:punct 10 cereal cereal NOUN NN Number=Sing 24 nsubj _ Agree=R7-rel-agree|Haiku=24:obl 11 with with ADP IN _ 13 case _ _ 12 a a DET DT Definite=Ind|PronType=Art 13 det _ _ 13 toy toy NOUN NN Number=Sing 10 nmod _ _ 14 at at ADP IN _ 15 case _ _ 15 £ £ SYM $ _ 10 nmod _ _ 16 3.50 3.50 NUM CD NumForm=Digit|NumType=Card 15 nummod _ _ 17 instead instead ADV RB ExtPos=ADP 20 case _ _ 18 of of ADP IN _ 17 fixed _ _ 19 plain plain ADJ JJ Degree=Pos 20 amod _ _ 20 cereal cereal NOUN NN Number=Sing 10 nmod _ _ 21 at at ADP IN _ 22 case _ _ 22 £ £ SYM $ _ 20 nmod _ _ 23 1.50 1.50 NUM CD NumForm=Digit|NumType=Card 22 nummod _ _ 24 means mean VERB VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 3 parataxis _ Agree=R7-rel-agree|Haiku=3:conj 25 paying pay VERB VBG VerbForm=Ger 24 ccomp _ _ 26 £ £ SYM $ _ 27 compound _ _ 27 2 2 NUM CD NumForm=Digit|NumType=Card 25 obj _ _ 28 for for ADP IN _ 31 case _ _ 29 a a DET DT Definite=Ind|PronType=Art 31 det _ _ 30 tiny tiny ADJ JJ Degree=Pos 31 amod _ _ 31 toy toy NOUN NN Number=Sing 25 obl _ _ 32 . . PUNCT . _ 3 punct _ _ ``` ## Pragmatics {#pragmatics} - form: statement - act: assert - voice: narrator - polarity: none - teacher: kept the draft | # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | **is a** | present | Marketing | everything | | | | | tree rules | | 2 | **do** | present | a company | | | | | | vn act-114-1 «NP V»: agent=Agent | | 3 | **sell** | to-infinitive | a company *not said here* | | | | | | vn give-13.1-1 «NP V PP.recipient»: agent=Agent | | 4 | **mean** | present | cereal with a toy instead plain cereal | | | | | | vn intend-61.2-1 «NP V S»: agent=Agent clause=Topic | | 5 | **pay** | gerund | | £ 2 | | | | for a tiny toy | vn pay-68-1 «NP V NP PP.theme»: agent=Agent 2=Asset for toy=Theme | One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree. **Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:money:033-adverts-and-how-they-work-on-you.lesson:14`. **The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R2-punct-next ×1, R7-rel-agree ×2. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence. See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/). - ← previous: [Adverts and how they work on you, 13](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/13/) - next →: [Adverts and how they work on you, 15](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/15/) - ↑ back to [the lesson](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/)