---
title: A slogan is a short catchy phrase; "the best pizza in town" is an op… — Adverts and how they work on you · tree and pragmatics
description: A slogan is a short catchy phrase; "the best pizza in town" is an opinion, not a checked fact. Who acts: slogan, best pizza. A sentence of the lesson «Adverts and how they work on you» of the money course of Mova's primary school with its dependency tree and the pragmatics of every clause.
---

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# Adverts and how they work on you, sentence 16

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A slogan is a short catchy phrase; "the best pizza in town" is an opinion, not a checked fact.

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**Who acts:** slogan, best pizza · **What happens:** be, check · **To what, where:** short catchy phrase, opinion

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This is a sentence of the lesson «Adverts and how they work on you» of the money course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (slogan, best pizza), what happens, when and where, as Mova's frames read it from the tree.

## The tree {#tree}

```conllu
# sent_id = school:money:033-adverts-and-how-they-work-on-you.lesson:16
# text = A slogan is a short catchy phrase; "the best pizza in town" is an opinion, not a checked fact.
# source = school lesson (ours)
# course = money
# lesson = 033-adverts-and-how-they-work-on-you.lesson
# annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R6-punct-agree ×1, R7-rel-agree ×1
1	A	a	DET	DT	Definite=Ind|PronType=Art	2	det	_	_
2	slogan	slogan	NOUN	NN	Number=Sing	7	nsubj	_	_
3	is	be	AUX	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	7	cop	_	_
4	a	a	DET	DT	Definite=Ind|PronType=Art	7	det	_	_
5	short	short	ADJ	JJ	Degree=Pos	7	amod	_	_
6	catchy	catchy	ADJ	JJ	Degree=Pos	7	amod	_	_
7	phrase	phrase	NOUN	NN	Number=Sing	18	parataxis	_	_
8	;	;	PUNCT	:	_	14	punct	_	_
9	"	"	PUNCT	``	_	18	punct	_	_
10	the	the	DET	DT	Definite=Def|PronType=Art	12	det	_	_
11	best	good	ADJ	JJS	Degree=Sup	12	amod	_	_
12	pizza	pizza	NOUN	NN	Number=Sing	18	nsubj	_	_
13	in	in	ADP	IN	_	14	case	_	_
14	town	town	NOUN	NN	Number=Sing	12	nmod	_	_
15	"	"	PUNCT	''	_	18	punct	_	_
16	is	be	AUX	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	18	cop	_	_
17	an	a	DET	DT	Definite=Ind|PronType=Art	18	det	_	_
18	opinion	opinion	NOUN	NN	Number=Sing	0	root	_	_
19	,	,	PUNCT	,	_	23	punct	_	_
20	not	not	PART	RB	Polarity=Neg	23	advmod	_	_
21	a	a	DET	DT	Definite=Ind|PronType=Art	23	det	_	_
22	checked	check	VERB	VBN	Tense=Past|VerbForm=Part|Voice=Pass	23	amod	_	_
23	fact	fact	NOUN	NN	Number=Sing	18	conj	_	Agree=R7-rel-agree|Haiku=18:parataxis
24	.	.	PUNCT	.	_	7	punct	_	Agree=R6-punct-agree|Haiku=18:punct
```

## Pragmatics {#pragmatics}

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- form: statement
- act: assert
- voice: narrator
- polarity: none
- teacher: changed voice=narrator

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| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **is a** | present | a slogan | a short catchy phrase |  |  |  |  | tree rules |
| 2 | **is a** | present | the best pizza in town | a opinion and a checked fact |  |  |  |  | tree rules |
| 3 | **check** | participle |  |  |  |  |  |  | vn assessment-34.1 «NP V NP»: agent=Agent |

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One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.

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**Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:money:033-adverts-and-how-they-work-on-you.lesson:16`.

**The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R6-punct-agree ×1, R7-rel-agree ×1. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence.

See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/).

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- ← previous: [Adverts and how they work on you, 15](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/15/)
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