--- title: Free apps and websites earn money from ads, so your attention is wha… — Adverts and how they work on you · tree and pragmatics description: Free apps and websites earn money from ads, so your attention is what they sell; that is why ads pop up every few minutes and why trainers follow you around after one search. Who acts: Free apps, attention, apps, ads. A sentence of the lesson «Adverts and how they work on you» of the money course of --- [Mova](https://md.mova.elamur.ai/free/en/) · [this page in HTML](https://mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/3/) [home](https://md.mova.elamur.ai/free/en/) / [corpora](https://md.mova.elamur.ai/free/en/corpora/) / [school](https://md.mova.elamur.ai/free/en/corpora/school/) / [Money](https://md.mova.elamur.ai/free/en/corpora/school/money/) / [Adverts and how they work on you](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/) / 3 # Adverts and how they work on you, sentence 3 Free apps and websites earn money from ads, so your attention is what they sell; that is why ads pop up every few minutes and why trainers follow you around after one search. **Who acts:** Free apps, attention, apps, ads, trainers, your · **What happens:** earn, be, sell, pop up, follow around, attend · **To what, where:** money, ads, you This is a sentence of the lesson «Adverts and how they work on you» of the money course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (Free apps, attention, apps, ads), what happens, when and where, as Mova's frames read it from the tree. ## The tree {#tree} ```conllu # sent_id = school:money:033-adverts-and-how-they-work-on-you.lesson:3 # text = Free apps and websites earn money from ads, so your attention is what they sell; that is why ads pop up every few minutes and why trainers follow you around after one search. # source = school lesson (ours) # course = money # lesson = 033-adverts-and-how-they-work-on-you.lesson # annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R7-rel-agree ×1 1 Free free ADJ JJ Degree=Pos 2 amod _ _ 2 apps app NOUN NNS Number=Plur 5 nsubj _ _ 3 and and CCONJ CC _ 4 cc _ _ 4 websites website NOUN NNS Number=Plur 2 conj _ _ 5 earn earn VERB VBP Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin 0 root _ _ 6 money money NOUN NN Number=Sing 5 obj _ _ 7 from from ADP IN _ 8 case _ _ 8 ads ad NOUN NNS Number=Plur 5 obl _ _ 9 , , PUNCT , _ 14 punct _ _ 10 so so ADV RB _ 14 advmod _ _ 11 your your PRON PRP$ Case=Gen|Person=2|Poss=Yes|PronType=Prs 12 nmod:poss _ _ 12 attention attention NOUN NN Number=Sing 14 nsubj _ _ 13 is be AUX VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 14 cop _ _ 14 what what PRON WP PronType=Rel 5 parataxis _ _ 15 they they PRON PRP Case=Nom|Number=Plur|Person=3|PronType=Prs 16 nsubj _ _ 16 sell sell VERB VBP Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin 14 acl:relcl _ _ 17 ; ; PUNCT : _ 20 punct _ _ 18 that that PRON DT Number=Sing|PronType=Dem 20 nsubj _ _ 19 is be AUX VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 20 cop _ _ 20 why why ADV WRB PronType=Int 14 acl:relcl _ _ 21 ads ad NOUN NNS Number=Plur 22 nsubj _ _ 22 pop pop VERB VBP Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin 20 advcl:relcl _ _ 23 up up ADP RP _ 22 compound:prt _ _ 24 every every DET DT PronType=Tot 26 det _ _ 25 few few ADJ JJ Degree=Pos 26 amod _ _ 26 minutes minute NOUN NNS Number=Plur 22 obl _ Agree=R7-rel-agree|Haiku=22:obj 27 and and CCONJ CC _ 30 cc _ _ 28 why why ADV WRB PronType=Int 30 advmod _ _ 29 trainers trainer NOUN NNS Number=Plur 30 nsubj _ _ 30 follow follow VERB VBP Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin 22 conj _ _ 31 you you PRON PRP Case=Acc|Person=2|PronType=Prs 30 obj _ _ 32 around around ADV RB _ 30 advmod _ _ 33 after after ADP IN _ 35 case _ _ 34 one one NUM CD NumForm=Word|NumType=Card 35 nummod _ _ 35 search search NOUN NN Number=Sing 30 obl _ _ 36 . . PUNCT . _ 5 punct _ _ ``` ## Pragmatics {#pragmatics} - form: statement - act: assert - voice: narrator - polarity: none - teacher: kept the draft | # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | **earn** | present | Free apps and websites | money | | ads | | | vn get-13.5.1-1 «NP V NP PP.source»: agent=Agent money=Theme from ad=Source | | 2 | **is a** | present | your attention | | | | | | tree rules | | 3 | **sell** | present | apps *= app* | | | | | | vn give-13.1-1 «NP V PP.recipient»: agent=Agent | | 4 | **is** | present | | | | | | why *property* | tree rules | | 5 | **pop up** | present | ads | | | | minute | | vn appear-48.1.1 «NP V»: agent=Theme | | 6 | **follow around** | present | trainers | you | | | after one search | around *property* | tree rules | | 7 | **attend** | | your | | | | | | nom attention «cognition intransitive»: poss=agent | One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree. **Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:money:033-adverts-and-how-they-work-on-you.lesson:3`. **The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R7-rel-agree ×1. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence. See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/). - ← previous: [Adverts and how they work on you, 2](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/2/) - next →: [Adverts and how they work on you, 4](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/4/) - ↑ back to [the lesson](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/)