--- title: The trick to beat an ad is to ask questions: who paid for this, what… — Adverts and how they work on you · tree and pragmatics description: The trick to beat an ad is to ask questions: who paid for this, what do they want me to feel, and says who? Who acts: trick, questions, tricks, me. A sentence of the lesson «Adverts and how they work on you» of the money course of Mova's primary school with its dependency tree and the pragmatics of --- [Mova](https://md.mova.elamur.ai/free/en/) · [this page in HTML](https://mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/4/) [home](https://md.mova.elamur.ai/free/en/) / [corpora](https://md.mova.elamur.ai/free/en/corpora/) / [school](https://md.mova.elamur.ai/free/en/corpora/school/) / [Money](https://md.mova.elamur.ai/free/en/corpora/school/money/) / [Adverts and how they work on you](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/) / 4 # Adverts and how they work on you, sentence 4 The trick to beat an ad is to ask questions: who paid for this, what do they want me to feel, and says who? **Who acts:** trick, questions, tricks, me · **What happens:** beat, be, pay, want, feel, say · **To what, where:** ad, me · **Speech:** someone speaks here This is a sentence of the lesson «Adverts and how they work on you» of the money course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (trick, questions, tricks, me), what happens, when and where, as Mova's frames read it from the tree. ## The tree {#tree} ```conllu # sent_id = school:money:033-adverts-and-how-they-work-on-you.lesson:4 # text = The trick to beat an ad is to ask questions: who paid for this, what do they want me to feel, and says who? # source = school lesson (ours) # course = money # lesson = 033-adverts-and-how-they-work-on-you.lesson # annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): no change 1 The the DET DT Definite=Def|PronType=Art 2 det _ _ 2 trick trick NOUN NN Number=Sing 9 nsubj _ _ 3 to to PART TO _ 4 mark _ _ 4 beat beat VERB VB VerbForm=Inf 2 acl _ _ 5 an a DET DT Definite=Ind|PronType=Art 6 det _ _ 6 ad ad NOUN NN Number=Sing 4 obj _ _ 7 is be AUX VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 9 cop _ _ 8 to to PART TO _ 9 mark _ _ 9 ask ask VERB VB VerbForm=Inf 0 root _ _ 10 questions question NOUN NNS Number=Plur 9 obj _ _ 11 : : PUNCT : _ 13 punct _ _ 12 who who PRON WP PronType=Rel 13 nsubj _ _ 13 paid pay VERB VBD Mood=Ind|Number=Plur|Person=3|Tense=Past|VerbForm=Fin 10 acl:relcl _ _ 14 for for ADP IN _ 15 case _ _ 15 this this PRON DT Number=Sing|PronType=Dem 13 obl _ _ 16 , , PUNCT , _ 20 punct _ _ 17 what what PRON WP PronType=Int 23 obj _ _ 18 do do AUX VBP Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin 20 aux _ _ 19 they they PRON PRP Case=Nom|Number=Plur|Person=3|PronType=Prs 20 nsubj _ _ 20 want want VERB VB VerbForm=Inf 9 parataxis _ _ 21 me I PRON PRP Case=Acc|Number=Sing|Person=1|PronType=Prs 20 obj _ _ 22 to to PART TO _ 23 mark _ _ 23 feel feel VERB VB VerbForm=Inf 20 xcomp _ _ 24 , , PUNCT , _ 26 punct _ _ 25 and and CCONJ CC _ 26 cc _ _ 26 says say VERB VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 9 conj _ _ 27 who who PRON WP PronType=Int 26 obj _ _ 28 ? ? PUNCT . _ 9 punct _ _ ``` ## Pragmatics {#pragmatics} - form: yes/no question - act: ask - voice: narrator - polarity: none - teacher: changed voice=narrator | # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | **beat** | to-infinitive | the trick *not said here* | a ad | | | | | vn sound\_emission-43.2 «PP.location V NP»: agent=Location ad=Theme | | 2 | **is** | present | the trick | | | | | ask *property* | tree rules | | 3 | **pay** | past | questions | | | | | for this | vn pay-68-1 «NP V NP PP.theme»: agent=Agent for this=Theme | | 4 | **want** | present · do-support | tricks *= trick* | me | | | | | tree rules | | 5 | **feel** *not said to happen* | to-infinitive | me *not said here* | | | | | | vn hunt-35.1 «NP V NP»: agent=Agent what=Theme | | 6 | **say** *speech: assert* | present | the trick *not said here* | | | | | | vn say-37.7-1-1 «NP V NP.topic»: agent=Agent who=Topic | One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree. **Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:money:033-adverts-and-how-they-work-on-you.lesson:4`. **The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): no change. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence. See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/). - ← previous: [Adverts and how they work on you, 3](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/3/) - next →: [Adverts and how they work on you, 5](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/5/) - ↑ back to [the lesson](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/)