--- title: An advert is a message trying to sell something; a target audience i… — Adverts and how they work on you · tree and pragmatics description: An advert is a message trying to sell something; a target audience is the group of people it is aimed at. Who acts: advert, message, target audience, people. A sentence of the lesson «Adverts and how they work on you» of the money course of Mova's primary school with its dependency tree and the prag --- [Mova](https://md.mova.elamur.ai/free/en/) · [this page in HTML](https://mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/5/) [home](https://md.mova.elamur.ai/free/en/) / [corpora](https://md.mova.elamur.ai/free/en/corpora/) / [school](https://md.mova.elamur.ai/free/en/corpora/school/) / [Money](https://md.mova.elamur.ai/free/en/corpora/school/money/) / [Adverts and how they work on you](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/) / 5 # Adverts and how they work on you, sentence 5 An advert is a message trying to sell something; a target audience is the group of people it is aimed at. **Who acts:** advert, message, target audience, people · **What happens:** be, try, sell, aim · **To what, where:** message, something, group, audience This is a sentence of the lesson «Adverts and how they work on you» of the money course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (advert, message, target audience, people), what happens, when and where, as Mova's frames read it from the tree. ## The tree {#tree} ```conllu # sent_id = school:money:033-adverts-and-how-they-work-on-you.lesson:5 # text = An advert is a message trying to sell something; a target audience is the group of people it is aimed at. # source = school lesson (ours) # course = money # lesson = 033-adverts-and-how-they-work-on-you.lesson # annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R7-rel-agree ×1 1 An a DET DT Definite=Ind|PronType=Art 2 det _ _ 2 advert advert NOUN NN Number=Sing 5 nsubj _ _ 3 is be AUX VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 5 cop _ _ 4 a a DET DT Definite=Ind|PronType=Art 5 det _ _ 5 message message NOUN NN Number=Sing 0 root _ _ 6 trying try VERB VBG VerbForm=Ger 5 acl _ _ 7 to to PART TO _ 8 mark _ _ 8 sell sell VERB VB VerbForm=Inf 6 xcomp _ _ 9 something something PRON NN Number=Sing|PronType=Ind 8 obj _ _ 10 ; ; PUNCT , _ 16 punct _ _ 11 a a DET DT Definite=Ind|PronType=Art 13 det _ _ 12 target target NOUN NN Number=Sing 13 compound _ _ 13 audience audience NOUN NN Number=Sing 16 nsubj _ _ 14 is be AUX VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 16 cop _ _ 15 the the DET DT Definite=Def|PronType=Art 16 det _ _ 16 group group NOUN NN Number=Sing 5 parataxis _ Agree=R7-rel-agree|Haiku=5:appos 17 of of ADP IN _ 18 case _ _ 18 people people NOUN NNS Number=Plur 16 nmod _ _ 19 it it PRON PRP Case=Nom|Gender=Neut|Number=Sing|Person=3|PronType=Prs 21 nsubj:pass _ _ 20 is be AUX VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 21 aux:pass _ _ 21 aimed aim VERB VBN Tense=Past|VerbForm=Part|Voice=Pass 18 acl:relcl _ _ 22 at at ADP IN _ 21 obl _ _ 23 . . PUNCT . _ 5 punct _ _ ``` ## Pragmatics {#pragmatics} No stored speech act for this sentence. | # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | **is a** | present | a advert | a message | | | | | tree rules | | 2 | **try** | gerund | a message *not said here* | | | | | | vn try-61.1 «NP V S\_INF»: agent=Agent clause=Eventuality | | 3 | **sell** *not said to happen* | to-infinitive | a message *not said here* | something | | | | | vn give-13.1-1 «NP V NP»: agent=Agent something=Theme | | 4 | **is a** | present | a target audience | the group | | | | of people | tree rules | | 5 | **aim** | present · passive | people *not said here* | audience | | | | | vn wish-62 «NP V NP»: subject=Theme | One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree. **Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:money:033-adverts-and-how-they-work-on-you.lesson:5`. **The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R7-rel-agree ×1. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence. See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/). - ← previous: [Adverts and how they work on you, 4](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/4/) - next →: [Adverts and how they work on you, 6](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/6/) - ↑ back to [the lesson](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/)