---
title: An endorsement is when a famous person promotes a product, often pai… — Adverts and how they work on you · tree and pragmatics
description: An endorsement is when a famous person promotes a product, often paid a lot, maybe £1 million; it does not prove they really use it. Who acts: endorsement, person, tricks. A sentence of the lesson «Adverts and how they work on you» of the money course of Mova's primary school with its dependency tre
---

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# Adverts and how they work on you, sentence 7

<!-- .ven lang=en -->
An endorsement is when a famous person promotes a product, often paid a lot, maybe £1 million; it does not prove they really use it.

<!-- .vintro -->
**Who acts:** endorsement, person, tricks · **What happens:** be, pay, not prove, use · **To what, where:** lot, person

<!-- .vabout -->
This is a sentence of the lesson «Adverts and how they work on you» of the money course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (endorsement, person, tricks), what happens, when and where, as Mova's frames read it from the tree.

## The tree {#tree}

```conllu
# sent_id = school:money:033-adverts-and-how-they-work-on-you.lesson:7
# text = An endorsement is when a famous person promotes a product, often paid a lot, maybe £1 million; it does not prove they really use it.
# source = school lesson (ours)
# course = money
# lesson = 033-adverts-and-how-they-work-on-you.lesson
# annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): no change
1	An	a	DET	DT	Definite=Ind|PronType=Art	2	det	_	_
2	endorsement	endorsement	NOUN	NN	Number=Sing	8	nsubj	_	_
3	is	be	AUX	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	8	cop	_	_
4	when	when	ADV	WRB	PronType=Int	8	advmod	_	_
5	a	a	DET	DT	Definite=Ind|PronType=Art	7	det	_	_
6	famous	famous	ADJ	JJ	Degree=Pos	7	amod	_	_
7	person	person	NOUN	NN	Number=Sing	8	nsubj	_	_
8	promotes	promote	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
9	a	a	DET	DT	Definite=Ind|PronType=Art	10	det	_	_
10	product	product	NOUN	NN	Number=Sing	8	obj	_	_
11	,	,	PUNCT	,	_	13	punct	_	_
12	often	often	ADV	RB	_	13	advmod	_	_
13	paid	pay	VERB	VBD	Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin	8	conj	_	_
14	a	a	DET	DT	Definite=Ind|PronType=Art	15	det	_	_
15	lot	lot	NOUN	NN	Number=Sing	13	obj	_	_
16	,	,	PUNCT	,	_	18	punct	_	_
17	maybe	maybe	ADV	RB	_	18	advmod	_	_
18	£	£	SYM	$	_	8	conj	_	_
19	1	1	NUM	CD	NumForm=Digit|NumType=Card	20	compound	_	_
20	million	million	NUM	CD	NumForm=Word|NumType=Card	18	nummod	_	_
21	;	;	PUNCT	,	_	25	punct	_	_
22	it	it	PRON	PRP	Case=Nom|Gender=Neut|Number=Sing|Person=3|PronType=Prs	25	nsubj	_	_
23	does	do	AUX	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	25	aux	_	_
24	not	not	PART	RB	Polarity=Neg	25	advmod	_	_
25	prove	prove	VERB	VB	VerbForm=Inf	8	advcl	_	_
26	they	they	PRON	PRP	Case=Nom|Number=Plur|Person=3|PronType=Prs	28	nsubj	_	_
27	really	really	ADV	RB	_	28	advmod	_	_
28	use	use	VERB	VBP	Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin	25	ccomp	_	_
29	it	it	PRON	PRP	Case=Acc|Gender=Neut|Number=Sing|Person=3|PronType=Prs	28	obj	_	_
30	.	.	PUNCT	.	_	8	punct	_	_
```

## Pragmatics {#pragmatics}

<!-- sa -->
- form: statement
- act: assert
- voice: narrator
- polarity: none
- hedged: yes
- teacher: changed hedge=1

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **is** | present | a endorsement |  |  |  |  | promote *property* | tree rules |
| 2 | **pay** | past | a endorsement *not said here* | a lot |  |  |  | often *property* | vn pay-68-1 «NP V NP»: agent=Agent lot=Asset |
| 3 | **not** **prove** | present · do-support | person |  |  |  |  |  | vn declare-29.4-1-1 «NP V what S\_INF»: agent=Agent clause=Theme |
| 4 | **use** | present | tricks *= trick* | person |  |  |  |  | vn eat-39.1 «NP V NP»: agent=Agent it=Patient |

<!-- .note -->
One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.

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**Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:money:033-adverts-and-how-they-work-on-you.lesson:7`.

**The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): no change. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence.

See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/).

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- ← previous: [Adverts and how they work on you, 6](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/6/)
- next →: [Adverts and how they work on you, 8](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/8/)
- ↑ back to [the lesson](https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/)